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Skills

  • Agile methodologies
  • Cost reduction strategies
  • Collaboration with Certification Bodies
  • Corporate Communications
  • Process improvement
  • Budget management and optimization
  • P&L Management
  • Brand development
  • Marketing and advertising
  • Team building

Work Experiences

  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Achieved a 51% lift in average ratings.
  • Consistently came in under budget by 19%.
  • Collaborated with UX/UI teams.
  • Implemented marketing strategies that resulted in a customer base growth of 11%.
  • Collaborated with UX/UI teams to deliver customer-centric designs that improved engagement by 17%.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Miscellaneous clients.
  • Collaborated with manufacturing to optimize production workflows, reducing waste by 73% and decreasing time to market.

Summaries

  • Costs were consistently reduced while profits were increased.
  • Applied data-driven insights to product testing phases.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Accomplished New Product Development Manager.
  • New Product Development Manager with 2 years of successful risk assessment and stakeholder engagement experience.
  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • Anticipated customer needs.
  • Aligned project outcomes with organizational goals.
  • Prepared to bring 15+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.

Accomplishments

  • Spearheaded an initiative that optimized the product innovation process, achieving a 36% faster time-to-market for QuickBooks.
  • Increased product team productivity by 74% by introducing specialized project management tools and refining existing workflows.
  • Implemented a pipeline of KPI-driven performance metrics that allowed the team to exceed new product development targets by 54%.
  • Implemented a cross-functional review process that streamlined product feature prioritization, improving on-time delivery by 81%.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Developed a user feedback system that integrated directly with product iteration cycles, reducing customer dissatisfaction by 54%.
  • Orchestrated a successful product expansion strategy that increased international sales in the Southwest by 69% in under 2 months.
  • Formed strategic partnerships with external vendors to introduce cutting-edge technologies into product development, boosting product value by 61%.
  • Achieved a Six Sigma in Miscellaneous while managing a product portfolio, ensuring compliance and improving development credibility.
  • Conducted market viability analysis for Tableau, expanding potential in a new region and driving an additional $11 in annual revenue.

Affiliations

  • American Society for Quality (ASQ)
  • American Marketing Association (AMA)
  • Project Management Institute (PMI)
  • Toastmasters
  • Professional MBA or EMBA Alumni Network (program)
  • Mechanical Contractors Association of America (MCAA)
  • International Association of Administrative Professionals
  • Freemason
  • Product Development and Management Association (PDMA)
  • Technology Executive Network (program)

Certifications

  • CompTIA A+ Technician
  • Certified Product Marketing Manager (CPMM) – standard
  • SHRM Certified Professional (SHRM-CP)
  • Lean Six Sigma Green Belt - process
  • Product Lifecycle Management (PLM) Professional Certification – metric
  • Master Certification in New Product Launch Strategy – method
  • Certified in Production and Inventory Management (CPIM) – APICS
  • Certified Professional in Supplier Diversity (CPSD) – standard
  • Certified Quality Improvement Associate (CQIA) – category
  • Project Management Professional (PMP) - PMI

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