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Skills

  • Negotiating influencer partnerships
  • Content production scheduling
  • Regulatory compliance
  • Business operations
  • Process improvement
  • Digital content marketing
  • Associated Press style
  • Relationship development
  • Customer service
  • Multilingual content production

Work Experiences

  • Achieved over 18 media pickups.
  • Achieved results within 16 days.
  • Designed and launched a social media contest that generated 8 user-generated posts, increasing brand visibility by 59%.
  • Boosted sales by $14.
  • Coordinated with external creative agencies to produce Asana advertisements, contributing to revenue growth of $18 over 18 months.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Analyzed post-campaign metrics and used insights to optimize future media strategies, resulting in a 55% ROI improvement.
  • Coordinated with external creative agencies.
  • Collaborated with category customers to determine their needs and deliver standard service.
  • Achieved a constant 25% increase in interaction per post.

Summaries

  • Using detailed analytics reports to monitor and document success is something I'm used to.
  • Clear understanding of process improvement and strategic planning as well as data analysis training.
  • Dedicated to developing targeted messaging to promote and inform the general public about upcoming events, promotions, and campaigns.
  • Contributed to brand success through multiple campaigns.
  • Cost-conscious media manager.
  • Boosted engagement.
  • Boosted audience retention by 76% %.
  • Costs were consistently reduced while profits were increased.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Collaborated with cross-departmental teams to synchronize media projects with company sales goals, leading to a revenue increase of $7 from media-driven initiatives.

Accomplishments

  • Coordinated media interactions during high-profile event in 2020, securing interviews with 17 media outlets.
  • Collaborated with external design teams to optimize visual media for Asana, improving user engagement by 51%.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Produced and directed short form digital video ads, which drove a 83% increase in product purchase consideration.
  • Documented and resolved standard which led to procedure.
  • Won process in 2016 for innovative approach to media content creation during standard.
  • Developed crisis communication plan for Ironclad Systems, mitigating reputational risk and enhancing media response time by 47%.
  • Identified media appearance opportunities for executives, which resulted in 5 additional interviews across the Southeast.
  • Implemented media monitoring solutions that tracked brand mentions, providing actionable insights that improved media outreach effectiveness by 82%.
  • Organized asset management workflows for video projects, improving content availability for ongoing and future campaigns by 43%.

Affiliations

  • National Association of Social Workers
  • Broadcast Media Alliance
  • Film Independent
  • National Academy of Television Arts & Sciences (NATAS)
  • Women in Film & Video (WIFV)
  • Association of Information Technology Professionals
  • Media Ethics & Law Society
  • Association for Computing Machinery
  • Association for Women in Communications (AWC)
  • Lions Club

Certifications

  • SHRM Certified Professional (SHRM-CP)
  • Digital Photography Certificate from New York Film Academy (NYFA)
  • AVID Certified User for Media Composer
  • Podcast Production Intensive Certification from Transom
  • Cisco Certified Internetwork Expert (CCIE)
  • Adobe Certified Expert (ACE) in Adobe Premiere Pro
  • Certified YouTube Growth Specialist from YouTube Creator Academy
  • Hootsuite Social Marketing Certification
  • Facebook Blueprint Certification
  • CompTIA Network+

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