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Skills

  • Customer service
  • Communications
  • Media budget optimization
  • Audience segmentation
  • Lead generation strategies
  • Budget management across digital and traditional channels
  • Campaign performance analysis
  • Client acquisition strategy
  • Business operations
  • A/B testing and optimization

Work Experiences

  • Analyzed key platform metrics across 8 channels.
  • Transported HubSpot to three years customer locations.
  • Aligned customer values.
  • Built a custom media dashboard for tracking live campaign metrics, improving real-time decision-making and increasing adjustment timeliness by 36% %.
  • Achieved a 47% lift in brand recall rate.
  • Consistently exceeded KPI targets for retention.
  • Achieved results in 6 months.
  • Achieved 69% growth in user engagement.
  • Aided in global expansion projects.
  • Aligned visuals and messaging.

Summaries

  • Built a strong pipeline of talent.
  • Adept at strategic media planning, consistently delivering high-ROI campaigns with 41% growth in client visibility and audience retention over the course of 6 years.
  • Accomplished at managing high-profile client portfolios and consistently exceeding KPI benchmarks in key areas such as engagement, conversion, and customer retention.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Consistently delivered audience engagement increases of 57% year over year.
  • Collaborative Media Strategist known for developing robust content calendars that improved post engagement by 17% across social and digital channels over 18 months.
  • Authors speeches, press releases, and marketing materials with ease.
  • Boosted qualified lead generation by 41%.
  • Within Miscellaneous, senior Media Strategist and outstanding performer in data analysis and project management.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the process business.

Accomplishments

  • Implemented innovative A/B testing protocols, which resulted in a 37% improvement in click-through rates for targeted digital ads.
  • Managed a global paid media budget worth $$57,000, ensuring optimal allocation and achieving a 72% increase in marketing efficiency.
  • Automated reporting processes with Salesforce, reducing reporting time by 44%. Metrics now updated in real-time.
  • Orchestrated a successful public relations campaign, including securing 15 media placements that significantly increased brand visibility.
  • Documented and resolved process which led to procedure.
  • Facilitated partnerships with top influencers, driving 18% engagement growth and a 5% lift in content shares.
  • Streamlined the programmatic ad buying process, leading to a 57% reduction in cost-per-impression (CPI) and improved overall ROI.
  • Optimized media placement strategy to achieve a 32% higher viewability rate while adhering to budget restrictions.
  • Optimized media spend allocation to video, display, and native advertising, leading to a 34% decrease in cost-per-conversion.
  • Resolved product issue through consumer testing.

Affiliations

  • American Marketing Association
  • Jaycees
  • LinkedIn Marketing Partner Program
  • Certified Digital Marketing Leadership Program (CDMLP)
  • Toastmasters
  • National Association of Social Workers
  • Brand Activation Association (BAA)
  • Certified Media Buying Planner Program (CMBP)
  • Rotary International
  • Public Relations Society of America (PRSA)

Certifications

  • LinkedIn Marketing Solutions Fundamentals Certification
  • Google Display Ads Certification
  • CompTIA Network+
  • Google Analytics Individual Qualification (GAIQ)
  • Creative Strategy Certification from QuickBooks
  • Certified Programmatic Specialist
  • HubSpot Content Marketing Certification
  • SHRM Certified Professional (SHRM-CP)
  • Google Shopping Ads Certification
  • Data-Driven Media Strategy Specialist Certificate

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