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Skills

  • Strategic corporate guidance
  • Business correspondence
  • Ad placement negotiation
  • Campaign performance analysis
  • Brand awareness growth strategies
  • Search Engine Optimization (SEO)
  • PR strategy development
  • Information gathering and analysis
  • Operational improvement
  • Team building

Work Experiences

  • Boosted return on ad spend (ROAS) by 72%.
  • Consistently exceeded KPI targets for retention.
  • Analyzed key platform metrics across 15 channels to inform pivot points, reducing cost-per-click by 64% within the first 13 weeks.
  • Coordinated efforts across media, PR, and creative teams.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Achieved 13 million video views during a product launch.
  • Collaborated with creative teams to align visuals and messaging, contributing to a 33% uplift in content retention rates over 6 months.
  • Consistently exceeded KPI targets for conversion.
  • Crafted data-driven media strategies.
  • Analyzed key platform metrics across 8 channels.

Summaries

  • Achieved client savings of $17.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the process business.
  • Analyzed post-campaign metrics.
  • Achieved 85% increases in key performance indicators.
  • Boosted lead engagement by 30% in one year.
  • By arranging for media presence, composing written documents, booking photographers, reserving event venues, and creating eye-catching graphics, meticulous in managing and carrying out special events.
  • Adept at strategic media planning, consistently delivering high-ROI campaigns with 41% growth in client visibility and audience retention over the course of 6 years.
  • Media Strategist with 9 years of successful data analysis and risk assessment experience.
  • Consistently exceeded KPI benchmarks.
  • Boosted qualified lead generation by 41%.

Accomplishments

  • Automated reporting processes with Salesforce, reducing reporting time by 44%. Metrics now updated in real-time.
  • Managed process with a content calendar that increased engagement and boosted follower count by 58%.
  • Collaborated with data analytics teams to track performance across channels, resulting in 11% increase in campaign profitability.
  • Designed an omnichannel media strategy that attributed a 39% rise in total audience reach and impressions.
  • Led SEO/SEM strategies that delivered a 28% boost in web conversions and improved bounce rates across key landing pages.
  • Orchestrated a successful public relations campaign, including securing 15 media placements that significantly increased brand visibility.
  • Reduced average CPC costs by 23% via strategic bid adjustments and ad copy improvements across Google Ads and other platforms.
  • Established KPIs for paid media channels that improved transparency and accountability, leading to a 25% improvement in measurable outcomes.
  • Directed a cross-functional team in a successful product launch that exceeded annual sales targets, contributing 68% to total company revenue.
  • Documented and resolved process which led to procedure.

Affiliations

  • International Council of Nurses
  • Certified Programmatic Media Buying Specialist
  • Social Media Marketing Association (SMMA)
  • Lions Club
  • American Marketing Association
  • Digital Analytics Association (DAA)
  • Google Ads Certified Professional Program
  • Rotary International
  • American Society of Safety Professionals
  • Media Planning and Buying Association (MPBA)

Certifications

  • Certified Brand Strategist
  • Certified Inbound Marketing Specialist from Meridian
  • First Aid/CPR Certified
  • Facebook Brand Safety Certification
  • Certified Public Accountant
  • Cross-Channel Campaign Manager Certificate from Lakeside Partners
  • Certified Business Analysis Professional (CBAP)
  • Microsoft Certified Systems Engineer (MCSE)
  • Digital Marketing Leadership Program Certification by Summit Group
  • Certified Email Marketing Strategist by Beacon Labs

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