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Skills

  • Customer journey mapping
  • Data entry
  • Customer demographics
  • CTR (Click-Through Rate) Improvement Techniques
  • A/B Testing Optimization
  • Procedure marketing background
  • Creative Campaign Storyboarding
  • Research methods
  • Content Calendar Scheduling
  • Marketing funnel optimization

Work Experiences

  • Forecasted marketing trends based on historical data in order to fine-tune campaigns and increase sales.
  • Adapted marketing efforts.
  • Collaborated on a rebranding effort.
  • Looked at demographic data to determine the best targets, competitor offerings, and persuasion tactics.
  • Boosted brand engagement by 68%.
  • Built and launched a content-driven website.
  • Boosted efficiency by 45%.
  • Provided market and regional sales information to supervisors and company leaders in order to best meet customer needs and maximize revenue.
  • Analyzed competitor strategies and reshaped brand positioning, achieving a 78% increase in competitive market share in 2018.
  • Achieved a 48% higher click-through rate.

Summaries

  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Within Miscellaneous, senior Media Marketer and outstanding performer in vendor management and strategic planning.
  • Innovative campaigns and thorough research are hallmarks of this firm.
  • 11 years of experience in digital advertising.
  • Graphic design, copywriting, and project management skills must be demonstrated.
  • Adept at using insights to drive media buying strategies.
  • Adept at delivering high-impact ad copy and visuals.
  • Dedicated to thorough and accurate research.
  • Achieved $12 in sales growth.
  • Achieved first page ranking on Google.

Accomplishments

  • Optimized digital ad spend by 26% through performance/data-driven analysis in Power BI, generating a 69% jump in lead conversion.
  • Managed the production of 10 weekly blog posts and 15 social media posts, leading to a 77% increase in content engagement within 6 months.
  • Created and deployed data-driven content strategies, boosting website traffic by 28% and improving conversion rates by 72% in one year.
  • Developed a customer persona matrix after conducting market research, refining the targeting strategy and increasing customer acquisition by 30%.
  • Collaborated with team of 3 in the development of method.
  • Orchestrated the redesign of the company’s website to be fully mobile-optimized, leading to a 25% increase in mobile traffic and a 33% decrease in bounce rate.
  • Established customer segmentation and personalization strategies, increasing email engagement rates by 81% and customer lifetime value by 73%.
  • Enhanced cross-channel marketing efforts by aligning social media, email, and content marketing strategies, driving a 46% improvement in user engagement.
  • Used standard to launch targeted video marketing campaigns, achieving 23% viewer engagement rate and generating 8 new customers.
  • Directed a multi-channel digital campaign that grew customer engagement by 18% and expanded web traffic by 67%, exceeding lead generation targets.

Affiliations

  • Freemason
  • Member, Women in Digital Marketing
  • Affiliate of the Public Relations Society of America (PRSA)
  • Participant, Social Media Examiner's Influencer Marketing Program
  • American Marketing Association (AMA) – Member
  • LinkedIn Marketing Solutions Certified Professional
  • Advertising Club of Phoenix Member
  • Inbound Marketing Certified via HubSpot Academy
  • Affiliate, Growth Hacking Enthusiasts Group
  • Certified Facebook Blueprint Professional

Certifications

  • Professional Certified Marketer (PCM) – Digital Marketing
  • YouTube Content Ownership Certification
  • HubSpot Content Marketing Certification
  • Certified Email Marketing Specialist - HubSpot Academy
  • Certified Digital Marketing Professional (CDMP) – Digital Marketing Institute
  • CompTIA Security+
  • Growth-Driven Design Certification - HubSpot Academy
  • Google Certified Professional Cloud Architect
  • Advanced Social Advertising Certification – Hootsuite
  • Certified Social & Community Manager – Hootsuite Academy

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