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Skills

  • Market Analysis
  • Digital marketing
  • Procedure marketing background
  • Marketing strategy development
  • Research methods
  • Employee training
  • Database management
  • Demographic Analysis
  • Copywriting expertise
  • Customer demographics

Work Experiences

  • Analyzed survey data on purchasing behavior for Tableau, resulting in a 52% lift in targeted ads efficiency across Jira.
  • Achieved a 9 point improvement in customer retention.
  • Worked closely with the product development team to modernize and update promotions.
  • Taught company protocols, best practices, and process procedures to entry-level and framework data analysts.
  • Entered standard data into SAP databases, streamlining analysis procedures for speed and precision.
  • Compiled meaningful market analyses from over 7 respondents.
  • Looked at demographic data to determine the best targets, competitor offerings, and persuasion tactics.
  • Analyzed customer feedback from post-purchase surveys.
  • Collaborated with product teams.
  • Achieved results within 5 months.

Summaries

  • Achieved a 3 point improvement in retention.
  • Achieved a 42% lift in ad efficiency for targeted campaigns.
  • Costs were consistently reduced while profits were increased.
  • Achieved higher market penetration.
  • Achieved 17% higher response rates.
  • Ability to devise innovative strategies.
  • Achieved recognition with Employee of the Year in 2021.
  • Within Miscellaneous, senior Marketing Surveyor and outstanding performer in budget management and project management.
  • Accomplished Marketing Surveyor.
  • Analytical Marketing Surveyor.

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Analyzed post-event surveys across Columbus, which directly contributed to a strategy pivot that boosted post-event traffic by 38%.
  • Designed a customer preference survey that directly influenced improvements in product packaging, increasing shelf visibility by 37%.
  • Successfully executed post-campaign surveys which helped refine future campaigns, increasing effectiveness by 71%.
  • Performed in-depth quantitative and qualitative research with a focus on improving satisfaction scores, increasing customer retention by 33%.
  • Developed a comprehensive customer journey map based on survey insights, contributing to the implementation of new marketing strategies and increasing customer acquisition by 85%.
  • Identified trends from customer satisfaction surveys, which led to an improved marketing strategy and boosted customer loyalty by 40%.
  • Analyzed survey data using HubSpot to understand customer preferences, driving a new outreach campaign that increased conversions by 59%.
  • Resolved product issue through consumer testing.
  • Gathered and analyzed market research surveys to facilitate data-driven decisions, generating 13 in potential revenue opportunities.

Affiliations

  • Freemason
  • American Society of Safety Professionals
  • Professional Association for Customer Engagement (PACE)
  • Survey Research Center (SRC)
  • Data & Marketing Association (DMA)
  • American Medical Informatics Association
  • Society of Women Engineers
  • Academy of Marketing Science (AMS)
  • American Marketing Association
  • Society of Human Resource Management

Certifications

  • First Aid/CPR Certified
  • Data Visualization for Marketers Certificate - Harbor & Co.
  • Certified Business Analysis Professional (CBAP)
  • Google Certified Professional Cloud Architect
  • Cisco Certified Network Associate (CCNA)
  • SPSS Statistics for Survey Data Analysis - Vantage
  • Certified Usability Analyst (CUA) – Ironclad Systems
  • Facebook Certified Marketing Science Professional - 2018
  • Survey Design and Analysis Essentials - Adobe Creative Suite
  • American Marketing Association Professional Certified Marketer (PCM) - 2016

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