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Skills

  • Client acquisition and retention strategies (74% retention rate)
  • Expertise in digital marketing analytics (SAP, Jira)
  • Internet savvy
  • Supporting international sales team
  • Cross-channel marketing strategy development
  • Account management
  • Persuasive communication expertise
  • Client-oriented customization of advertising solutions
  • Collaborative teamwork with creative and design departments
  • Ad placement optimization (62% conversion rate increase)

Work Experiences

  • A key member of a team that increased revenue by 15% in 2020.
  • Boosted client engagement by 76%.
  • Achieved over 16% engagement increases on client websites.
  • Assisted customers in the creation and layout of spec ads.
  • Received the company Employee Performance Award after maintaining a record sales achievement of 11% growth 3 months.
  • Planned and implemented improvements to the national sales department, as well as updating the company's marketing strategy, cost analysis, presentations, and territory formation.
  • Was in charge of preparing monthly commissions payroll reports for 10 sales reps.
  • Created spreadsheets to keep track of bi-monthly billings, client proposals, contracts, subcontracts, and licenses for subcontractors.
  • Was in charge of 14 accounts totaling $6.
  • Attended framework, building high-value network connections that resulted in 8 new client engagements.

Summaries

  • Proficient in promoting category by leveraging quality assurance and performance reporting knowledge.
  • Exceptional at building strong sales pipelines and motivating others to achieve sales goals.
  • Multilingual and fluent in Mandarin and Portuguese, with a strong grasp of cultural differences.
  • Proven track record of successfully implementing sales programs that exceed company objectives.
  • Motivating leader who has built and managed method teams in the past.
  • Competitive Pharmaceutical Sales Rep with 9+ years of experience in pharmaceutical sales and extensive knowledge of the pharmaceutical industry.
  • Data analysis in program settings and vendor management in cross-functional collaboration settings.
  • Niche publications, direct mail, commercial and digital advertising, and special sections are all areas in which she excels.
  • Professional with a natural instinct for new business development.
  • Excited to use my 11-year experience to advance my career with Lakeside Partners.

Accomplishments

  • Conducted process updates and consultations with existing clients, resulting in a satisfaction rate of 74% and repeat business growth.
  • Increased average order value for advertising packages by 70% by offering bundled media deals and cross-vertical ad placements.
  • Designed sales scripts that increased initial lead conversion by 37%, boosting new client acquisition by $9 within procedure.
  • Maintained a 60% client retention rate by conducting ongoing account reviews and aligning client goals with available media solutions.
  • Increased total campaign ROI by 25% through the strategic use of digital marketing analytics (e.g., Salesforce) and optimized ad spend.
  • Developed multimedia advertising campaigns for Miscellaneous, achieving a 30% lift in brand awareness.
  • Established new media partnerships within Miscellaneous sector, contributing to $6 in ad revenue from previously untapped markets.
  • Managed territory worth $9.
  • Helped clients achieve standard by recommending tailored advertising packages and adjusting spend biases towards digital media buys.
  • Sales - Surpassed all sales goals by 25% for Mid-Atlantic region.Increased sales by category over a two year period.

Affiliations

  • Attended digital media sales conferences by AdExchanger, focusing on advances in selling programmatic, OTT, and CTV advertising.
  • Participant in digital advertising meetups hosted by Ad Club Portland, keeping pace with regional ad sales developments.
  • Alumni network participant in standard's marketing and communications program, with an emphasis on media sales strategies.
  • Affiliated with the Association of National Advertisers (ANA), focusing on data-driven media campaign strategies and client-centric outcomes.
  • Certified professional by ServiceNow for media sales analytics, focusing on analyzing client data and optimizing advertising campaigns.
  • Possessed a certification in Advanced Google Analytics, strengthening campaign tracking abilities and performance reporting.
  • Member of the National Association of Sales Professionals (NASP), enhancing expertise in sales strategies for advertising and media.
  • Regular attendee of webinars and training through the Media Ratings Council (MRC) to stay updated on media measurement.
  • Attendee of programmatic advertising sessions hosted by the Digital Place-Based Advertising Association (DPAA) to stay ahead of advertising automation trends.
  • Key contributor and speaker at method, where insights into advertising media trends and sales solutions are shared.

Certifications

  • Advanced Media Planning and Placement Certification from DMA Education
  • Salesforce
  • Sales Enablement Certified from HubSpot Academy
  • Content Marketing Strategy Certification from Copyblogger
  • Negotiation Mastery Certification from Harvard Business School Online
  • SAP Certified Application Associate
  • Hootsuite Social Media Marketing Certification
  • Association for Project Management (APM)
  • Cisco Certified Network Associate (CCNA)
  • Meta Certified Media Buying Professional

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