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Skills

  • Retail inventory management
  • Business operations
  • Intuit QuickBase
  • Competitive and Trend Analysis
  • Customer service
  • Retail Marketing
  • Supervision
  • Organization
  • Insurance billing
  • Internet and E-mail Marketing 

Work Experiences

  • Achieved results across multiple regions.
  • Did research and development on existing and new products in order to highlight benefits and retain customers.
  • Strengthened product branding initiatives by creating communication campaigns, promotional materials, market intelligence data, and databases for the Austin market to increase reach.
  • Was in charge of marketing campaigns from conception to execution and refinement.
  • Adjusted merchandising strategies.
  • Achieved incremental sales growth.
  • Increased category business sales by 17% in three years.
  • Devised, implemented, and improved marketing strategies while taking into account organizational goals, market trends, and costs.
  • Increased the return on new product introductions to 8% while keeping the operating profit margin at 16%.
  • Cultivated a positive relationship with customers and distributors in order to boost retention and achieve goals.

Summaries

  • Ready to contribute 15 years of experience to a new role focused on delivering outstanding results within tight deadlines.
  • Strategic thinker with expertise in workflow optimization.
  • Determined marketing manager with 3 years of experience driving company growth through innovative and creative strategies.
  • With hands-on experience, eager to learn new skills and advance knowledge.
  • Individual who is enthusiastic and capable of working in both a team and independently.
  • Metric, initiative, and method are all available.
  • System and program have a proven track record.
  • For demanding customers, results-driven marketing leader born to create strategic, successful campaigns to drive profits, increase market share, and cement industry dominance.
  • Tableau and Microsoft Excel experts with exceptional interpersonal skills.
  • Forecaster, project manager, and planner with extensive Miscellaneous experience and strong communication skills.

Accomplishments

  • Directed cross-functional teams to implement e-commerce merchandising optimizations, driving an uplift in online traffic by 59% during initiative.
  • Coordinated closely with operations, ensuring product availability during launch periods and reducing stockouts by 49% during promotional events.
  • Developed and sourced high-margin merchandise from the West Coast suppliers which contributed to an overall 27% gross profit increase for underperforming categories.
  • Identified underperforming product categories and revamped display layouts, resulting in a 15% lift in shelf utilization and increase in customer shopping duration.
  • Supervised store visual merchandising resets in standard, successfully showing a monthly revenue lift of 59% by targeting key demographics.
  • Drove successful product launches by managing end-to-end marketing collateral development, contributing to $11 in new account revenue and meeting a 63% YOY sales goal.
  • Implemented signage and in-store promotional displays that aligned with corporate strategy, enhancing brand consistency and improving impulse purchase rates by 61%.
  • Engineered an updated promotional calendar and merchandising schedule, driving improvements in overall sales forecasts by 43%.
  • Managed strategic category reviews that led to a product range overhaul, increasing margin contribution by $14 annually.
  • Collaborated with suppliers and vendors to secure exclusive merchandise at lower costs, contributing to a 10% reduction in procurement expenses.

Affiliations

  • Member, Institute of Business Forecasting & Planning (IBF), 2019–Present
  • Certificate in Project Management, Project Management Institute (PMI), 2015
  • Member, Category Management Association (CMA), system
  • Member, Association for Supply Chain Management (ASCM), 2016-Present
  • Participant, Retail Supply Chain & Logistics Expo (RSCL), 2016
  • Certified Professional in Supply Management (CPSM®), Institute for Supply Management, 2016
  • Certified in Category Management by Retail Management Institute, 2019
  • Certificate in Consumer Behavior, system, 2017
  • Member, Logistics & Supply Chain Management Society (LSCMS), program
  • Certified Supply Chain Professional (CSCP) - APICS 2022

Certifications

  • Salesforce
  • Professional Certified Retail Specialist (PCRS) - Northwind
  • Shopify Retail and Merchandising Fundamentals Certification
  • Association for Project Management (APM)
  • Microsoft Office Specialist (MOS)
  • First Aid/CPR
  • Lean Six Sigma Green Belt - Retail Focus
  • Omnichannel Retail Strategy Certification - 2023
  • HubSpot Content Marketing Certification
  • Facebook Blueprint Certification for Marketing Professionals

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