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Skills

  • Product Launch
  • Communications
  • Customer Relationship Management (CRM)
  • CCTV
  • Security systems
  • Supervision
  • Planning and coordination
  • Organization
  • Invoice generation
  • Competitor price benchmarking

Work Experiences

  • Devised strategies for achieving goals and capitalizing on new opportunities.
  • Drove national marketing strategies to maximize outreach and secured branded product sales.
  • Analyzed customer purchasing behaviors to optimize product placement strategies, resulting in a 5% increase in high-margin product visibility.
  • Analyzed and reported on the results of marketing campaigns, gained insights, and compared results to goals to identify strengths and weaknesses.
  • Did research and development on existing and new products in order to highlight benefits and retain customers.
  • Oversaw and mentored business development personnel to improve performance.
  • Provided strategic support to senior management, including detailed analysis of new business opportunities, as well as consolidating current business and strengthening relationships with process customers.
  • Collaborated with sales, service, finance, and logistics to influence critical business growth outcomes.
  • Struck a balance between company goals and customer desires when it came to pricing and marketing strategies.
  • Oversaw the creation of marketing collateral for print and digital needs, including descriptions, photographs, and copy.

Summaries

  • Proficient in promoting procedure by leveraging risk assessment and client relations knowledge.
  • With a team-oriented mentality, highly organized, proactive, and punctual.
  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.
  • Ready to contribute 15 years of experience to a new role focused on delivering outstanding results within tight deadlines.
  • Individual who is enthusiastic and capable of working in both a team and independently.
  • Team leader with extensive experience analyzing market trends and customer needs in order to create highly effective and targeted marketing campaigns.
  • Advanced product development, market research, and SEO knowledge.
  • Looking forward to taking on a new challenge with a successful team.
  • Risk assessment Committed to identifying and leveraging opportunities for growth, with a proven ability to build effective teams.
  • Marketing Merchandising Manager is a creative and forward-thinking Marketing Merchandising Manager who is ready to put her 6+ year of experience to work advancing market share for program products.

Accomplishments

  • Supervised store visual merchandising resets in standard, successfully showing a monthly revenue lift of 59% by targeting key demographics.
  • Coordinated closely with operations, ensuring product availability during launch periods and reducing stockouts by 49% during promotional events.
  • Drove successful product launches by managing end-to-end marketing collateral development, contributing to $11 in new account revenue and meeting a 63% YOY sales goal.
  • Directed cross-functional teams to implement e-commerce merchandising optimizations, driving an uplift in online traffic by 59% during initiative.
  • Led an initiative to digitize in-store purchasing processes, improving customer engagement with digital kiosks by 47% and reducing wait times.
  • Led a team in conducting regional market research that informed new product lines, increasing customer engagement by 82% for test markets.
  • Monitored competitor trends and adjusted merchandising tactics through proactive buying strategies, resulting in 82% better sell-through compared to category benchmarks.
  • Executed promotional merchandising strategies for Lakeside Partners’s flagship holiday campaign, resulting in a sales increase of $17 on launch day.
  • Introduced a customer insights program, gathering feedback that informed product placement strategies and contributed to a 32% lift in average-time-in-store.
  • Led the development of localized merchandising strategies that boosted regional market share by 34% and increased customer retention.

Affiliations

  • Member, American Marketing Association (AMA), 2018-Present
  • Member, Direct Marketing Association (DMA), 2015-Present
  • Certificate in Project Management, Project Management Institute (PMI), 2015
  • Participant, National Retail Federation (NRF) Annual Summit, 2022
  • Participant, Google Analytics Academy, 2016
  • Guest Speaker, Retail Merchandising Forum, Raleigh, 2022
  • Graduate of Executive Education in Strategic Marketing, standard, 2024
  • Member, International Society of Six Sigma Professionals (ISSSP), method
  • Certified Marketing Professional (CMP) by the Marketing Research Association, 2020
  • Member, Logistics & Supply Chain Management Society (LSCMS), program

Certifications

  • Certified Public Accountant (CPA)
  • Advanced Store Planning & Fixture Management Certificate - Portland
  • First Aid/CPR
  • American Academy of Financial Management (AAFM)
  • CompTIA Security+
  • Competitive Intelligence Professional Certification - Lakeside Partners
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Marketing Management Professional (CMMP) - standard
  • Certified Sales Leadership Professional (CSLP) - 2020
  • Professional Certified Retail Specialist (PCRS) - Northwind

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