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Skills

  • Copywriting expertise
  • Brand Development and Positioning
  • A/B Testing and Experimentation
  • Customer engagement strategies
  • Market share growth strategies
  • Data-Driven Marketing Strategies
  • Lead generation and qualification
  • Campaign management
  • Adobe Creative Cloud
  • Fact checking

Work Experiences

  • Collaborated with design and production teams to create aligned multimedia assets, elevating brand consistency and increasing engagement.
  • Achieved a 16% increase in lead capture.
  • Achieved open rates exceeding 85%.
  • Adjusted media strategies.
  • Achieved results in 2021.
  • Collaborated with design and production teams.
  • Boosted brand visibility by 68%.
  • Collaborated with external creative agencies.
  • Conducted keyword analysis.
  • Taught company protocols, best practices, and process procedures to entry-level and framework data analysts.

Summaries

  • Excellent attention to detail as well as a creative mindset.
  • Strengths in workflow optimization and data analysis backed up by Miscellaneous training.
  • Marketing Specialist with experience developing creative marketing collateral for a variety of projects.
  • Achieved open rates over 19%.
  • Achieved authentic, organic engagement.
  • Clear understanding of performance reporting and risk assessment as well as stakeholder engagement training.
  • Marketing Media Coordinator with extensive experience in performance reporting and Workday marketing.
  • Acted on insights to deliver high-impact marketing strategies.
  • 17+ years of experience in digital strategies.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.

Accomplishments

  • Executed lead generation initiatives for category, gathering 11 qualified leads and boosting overall ROI by 68%.
  • Managed media buying processes using Salesforce, cutting costs by $8 within the first 13 months.
  • Analyzed key performance metrics across media channels, refining campaign strategies to increase engagement by 42% from 18 sources.
  • Conducted A/B testing on ad copies, resulting in a 38% improvement in conversion rates and 16 increase in revenue.
  • Revamped email marketing campaigns with targeted segmentation, increasing open rates by 51% and click-through rates by 52%.
  • Coordinated with external vendors and agencies to deliver digital marketing campaigns that increased ROI by 81%.
  • Documented and resolved metric which led to framework.
  • Monitored competitor activity and adjusted campaign strategies, improving the company’s market share by 83% in 2020.
  • Optimized landing pages, driving an 17% increase in conversion rates through customer-centric designs.
  • Executed innovative social media campaigns that resulted in a 50% increase in follower engagement and 9 new leads.

Affiliations

  • Jaycees
  • Global Alliance for Public Relations and Communication Management
  • American Society of Safety Professionals
  • National Association of Social Workers
  • International Social Media Association (ISMA)
  • LinkedIn Marketing Solutions Program 2017
  • Association of National Advertisers (ANA)
  • Software and Information Industry Association (SIIA)
  • Certified eMarketer Professional Program program
  • The Marketing Research Association (MRA)

Certifications

  • LinkedIn Marketing Solutions Certification
  • Fiverr Learn Creative Copywriting Masterclass
  • ScrumMaster Certification (CSM) for Project Management
  • YouTube Video Creator Academy Certification
  • Digital Media Sales Certification (DMSC) from IAB
  • HubSpot Content Marketing Certification
  • CompTIA Network+
  • Google Display & Video 360 Certification
  • Graphic Design Certification from Canva
  • Project Management Professional (PMP)

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