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Skills

  • Campaign management
  • Customer relationship management (CRM) systems
  • Digital advertising optimization
  • Content curation and creation
  • Lead generation and qualification
  • Collaboration with design and production teams
  • Data-Driven Marketing Strategies
  • Budget Management for Advertising Campaigns
  • A/B Testing and Experimentation
  • Brand Development and Positioning

Work Experiences

  • Updated method procedures to address data collection and analysis issues, resulting in system.
  • Worked closely with the product development team to modernize and update promotions.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Wrote copy for marketing, advertising, and websites that was both engaging and effective.
  • Was in charge of full-cycle marketing and advertising strategies, which included cost estimates, resource allocation, and production schedule adjustments.
  • Collaborated across departments, implementing a new CRM integration that garnered a 16% boost in lead qualification.
  • Collaborated with external creative agencies.
  • Collaborated across departments.
  • Collaborated with design and production teams.
  • Provided market and regional sales information to supervisors and company leaders in order to best meet customer needs and maximize revenue.

Summaries

  • Achieved a 48% reduction in cost-per-acquisition.
  • Agile Marketing Media Coordinator.
  • Adept at creating and executing content strategies across system and program, increasing brand visibility by 28%. Seeking to leverage this expertise for impactful business outcomes.
  • For consistent, high-quality results, establishes clear standards and enforces protocols.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the method business.
  • Achieved new business revenue of $10.
  • Marketing Media Coordinator who is dynamic and has 15 years of experience in cross-functional collaboration.
  • Specialist in creative marketing who is eager to work with high-profile clients.
  • Individual with a track record of creative and effective marketing.
  • Marketing Media Coordinator is a multi-talented Marketing Media Coordinator who is consistently rewarded for planning and operational improvements.

Accomplishments

  • Resolved product issue through consumer testing.
  • Streamlined campaign tracking processes, leading to a 37% improvement in reporting accuracy and data analysis.
  • Implemented SEO-driven content strategies, boosting website traffic by 81% over a 6 months.
  • Partnered with key influencers to increase brand visibility, leading to 3 new followers and a 65% uptick in site traffic.
  • Optimized landing pages, driving an 17% increase in conversion rates through customer-centric designs.
  • Optimized product launch campaigns using data-driven insights, achieving 15% higher conversions than initial projection.
  • Coordinated with external vendors and agencies to deliver digital marketing campaigns that increased ROI by 81%.
  • Fostered key partnerships with 12 industry leaders, advancing brand recognition across multiple target markets.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Implemented new media planning strategies that increased brand awareness by 70% in Columbus markets.

Affiliations

  • Content Marketing Institute (CMI)
  • National Association of Social Workers
  • LinkedIn Marketing Solutions Program 2017
  • International Association of Administrative Professionals
  • Society of Women Engineers
  • Email Experience Council (EEC)
  • Mailchimp Academy Certification 2018
  • Digital Marketing Institute (DMI)
  • Association for Computing Machinery
  • American Association of Advertising Agencies (4A's)

Certifications

  • Twitter Flight School Certification
  • LinkedIn Marketing Solutions Certification
  • YouTube Video Creator Academy Certification
  • HubSpot Content Marketing Certification
  • First Aid/CPR Certified
  • Google Ads Certification
  • ScrumMaster Certification (CSM) for Project Management
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Social Media Marketing Specialist
  • Fiverr Learn Creative Copywriting Masterclass

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