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Skills

  • Problem resolution
  • Learning management systems (method)
  • Peer-to-Peer Coaching Facilitation
  • Attendance documentation
  • Cross-departmental collaboration
  • Digital marketing strategy
  • Market segmentation
  • Customer service
  • Brand development
  • Course preparation

Work Experiences

  • Advised 2 of startups on go-to-market strategies, resulting in revenue growth of up to 59% for participating companies.
  • Advanced students’ practical skills.
  • Authored peer-reviewed publications on marketing strategy.
  • Achieved procedure in three years.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Based on employer feedback surveys.
  • Advised 11 of startups on go-to-market strategies.
  • Achieved enrollment growth within the first two semesters.
  • Attended student and faculty events to raise awareness of program offerings, engage students, and raise my profile on campus.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.

Summaries

  • Marketing Instructor with 5 years of successful strategic planning and vendor management experience.
  • Achieved 43% higher benchmark proficiency.
  • Adopted department-wide in 2015.
  • Achieved a 47% job placement rate increase.
  • Achieved up to 24% revenue growth for clients.
  • Achieved 34% program enrollment growth by designing unique, project-based learning experiences integrating social media marketing tools.
  • Adept at combining cutting-edge marketing tactics with real-time application, facilitating student-led campaigns that achieved notable industry recognition.
  • Achieved a 53% passing rate.
  • Conducts hands-on workshops.
  • Adept at combining cutting-edge marketing tactics.

Accomplishments

  • Resolved product issue through consumer testing.
  • Secured partnerships with tech startups, offering students real-world project experience that contributed to 31% increased engagement with interactive class modules.
  • Developed on-demand video tutorials within program platform, increasing accessibility for students working remotely across different time zones.
  • Collaborated on the development of a digital marketing certification program, boosting course enrollment by 47% within two years.
  • Provided leadership in developing effective partnerships between the university and the marketing industry, increasing internship opportunities by 26% within 2024.
  • Optimized use of category to track student progress and identify areas for improvement, increasing pass rates for online students by 29%.
  • Collaborated with industry experts to design specialized case studies focusing on digital marketing trends, expanding students' real-life application skills.
  • Integrated CRM tools, such as standard, into the curriculum, allowing students to practice active client-management scenarios.
  • Led a department-wide student competition in which the winning team earned Innovation Award for their integrated ad campaign in category.
  • Hosted industry conferences and career fairs, driving a 37% increase in student job placements across the marketing sector.

Affiliations

  • American Society of Safety Professionals
  • Higher Education Web Professionals Association (HighEdWeb)
  • Marketing Educators' Association (MEA)
  • Lions Club
  • Society for Marketing Advances (SMA)
  • Professional Convention Management Association (PCMA)
  • Association for Computing Machinery
  • Academia of Digital Marketing Practitioners
  • Search Engine Watch (SEW) Expert Group
  • Educational Technology Society International (EDUCAUSE)

Certifications

  • Certified Marketing Executive (CME) – Marketing Management Association
  • Udacity Nanodegree in Digital Marketing - 2019
  • Content Marketing Strategy Certification - Cedar Works
  • Project Management Professional (PMP) – 2020
  • MBA with Marketing Concentration - program
  • SEO Certification (QuickBooks)
  • Salesforce Marketing Cloud Consultant Certification
  • Certified Public Accountant
  • CompTIA Network+
  • SHRM Senior Certified Professional (SHRM-SCP)

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