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Skills

  • PPC (Pay-Per-Click) Advertising
  • Market segmentation
  • Marketing funnel optimization
  • Learning management systems (method)
  • Curriculum development
  • Marketing analytics
  • Classroom management
  • Event Marketing
  • CRM System Integration (procedure)
  • Performance Metrics Tracking

Work Experiences

  • Coached 8 groups of students through capstone projects.
  • Adoption started in 2018.
  • Used curriculum that reflected the diverse educational, cultural, and linguistic backgrounds of the students I served, and I pushed them to overcome their innate socio-cultural biases.
  • Advised 11 of startups on go-to-market strategies.
  • Achieved results within several months.
  • Collaborated with faculty across multiple disciplines to introduce a market research program incorporating live client surveys, advancing students’ practical skills.
  • Adapted the marketing program to incorporate emerging trends in AI-driven marketing, which helped increase student job placement in the tech industry by 26%.
  • Achieved a 38% pass rate for marketing certifications.
  • Case studies adopted in business department curriculum.
  • Awarded in 2024.

Summaries

  • Accomplished Marketing Instructor who develops hands-on learning experiences, resulting in increased enrollments and 16% improvement in student satisfaction.
  • Achieved a 47% job placement rate increase.
  • Advised on real-world campaigns.
  • Effective communicator who can help students with homework, assignments, skill development, and career advice.
  • Assisted students in securing internships.
  • Consistently refined course content.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Within Miscellaneous, senior Marketing Instructor and outstanding performer in cross-functional collaboration and budget management.
  • Marketing Instructor with 5 years of successful strategic planning and vendor management experience.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.

Accomplishments

  • Hosted industry conferences and career fairs, driving a 37% increase in student job placements across the marketing sector.
  • Achieved 50% improvement in student retention rates after redesigning the course syllabus to focus on real-world case studies and peer-to-peer learning activities.
  • Collaborated with team of 7 in the development of initiative.
  • Enhanced class content with live project management on marketing campaigns, culminating in 3 student-run businesses post-course.
  • Developed on-demand video tutorials within program platform, increasing accessibility for students working remotely across different time zones.
  • Achieved a 49% pass rate for marketing certifications such as Lean, by refining exam prep strategies, improving final outcomes by 58% compared to previous years.
  • Collaborated on the development of a digital marketing certification program, boosting course enrollment by 47% within two years.
  • Collaborated with industry experts to design specialized case studies focusing on digital marketing trends, expanding students' real-life application skills.
  • Refined curriculum strategies to prioritize case study development, enhancing critical thinking and strategy planning for 7 marketing students.
  • Secured partnerships with tech startups, offering students real-world project experience that contributed to 31% increased engagement with interactive class modules.

Affiliations

  • Academia of Digital Marketing Practitioners
  • Affiliate Summit Performance Marketing Association
  • Rotary International
  • Europe, Middle East, & Africa - Marketing Professional Advisory Group
  • Council for Higher Education in Marketing (CHEM)
  • Society of Human Resource Management
  • Online Learning Consortium (OLC)
  • American Society of Safety Professionals
  • Interactive Advertising Bureau (IAB)
  • Marketing Educators' Association (MEA)

Certifications

  • Content Marketing Strategy Certification - Cedar Works
  • Google Certified Professional Cloud Architect
  • MBA with Marketing Concentration - program
  • Cisco Certified Internetwork Expert (CCIE)
  • AMA Professional Certified Marketer (PCM) in Digital Marketing
  • Certified Business Analysis Professional (CBAP)
  • SEO Certification (QuickBooks)
  • Advanced Content Marketing Certification – Tableau
  • LinkedIn Marketing Strategy Certificate - 2021
  • CompTIA Network+

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