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Skills

  • Brand development
  • Campaign execution within tight timelines
  • Campaign reporting and analysis
  • Marketing strategy development
  • Metric equipment
  • MS Office
  • Problem resolution
  • Market Positioning
  • Product development
  • Business operations

Work Experiences

  • Achieved a 80% year-over-year client retention rate.
  • Implemented marketing strategies that resulted in a customer base growth of 4%.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Collaborated with design, sales, and content teams.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Achieved $9 cost savings.
  • Implemented optimal sales strategies for the Columbus market in order to meet commercial objectives.
  • Analyzed churn data.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Achieved results within Phoenix.

Summaries

  • Achieved a 66% year-over-year retention rate.
  • Achieved 61% higher client returns on advertising spend.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • Competent marketing manager with a track record of driving business growth through the implementation of process strategies.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Achieved 62% boost in client revenue.
  • Marketing Account Representative is a multi-talented Marketing Account Representative who is consistently rewarded for planning and operational improvements.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Achieved 6 new product launches.

Accomplishments

  • Identified and leveraged online trends to position client brands effectively in the market, growing audience engagement by 18%.
  • Devised and implemented client-specific ROI optimization plans, growing account profitability by 32% over three years.
  • Increased brand penetration in international markets by 16% using localized marketing strategies and multilingual digital campaigns.
  • Executed a content marketing strategy that increased inbound leads by 4% for key client industries.
  • Successfully negotiated new partnerships in Miscellaneous, securing co-branded marketing efforts that boosted brand reach by 75%.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Led a cross-channel brand refresh for Northwind, resulting in a 47% improvement in customer sentiment metrics.
  • Increased online campaign ROI by 50% by integrating personalized email journeys based on customer lifecycle data.
  • Developed automated tracking systems for campaign KPIs, improving data visibility and allowing clients to make quick adjustments, leading to a 81% performance uplift.
  • Developed and implemented multi-channel brand strategies, boosting client brand awareness by 62% across Atlanta.

Affiliations

  • Member of Social Media Examiner Community
  • American Medical Informatics Association
  • Certified in Content Marketing Strategies via Workday
  • International Council of Nurses
  • Member of Women in Digital / Gender Diversity Initiatives in Marketing
  • Certified in UX/UI Design for Marketers 2016
  • Mentorship Program Lead at method for Marketing Development
  • Jaycees
  • American Society of Safety Professionals
  • Business Marketing Association (BMA) Member

Certifications

  • Google Ads Certification
  • Salesforce Pardot Specialist Certification
  • Apple Certified Associate (ACA)
  • Certified Business Analysis Professional (CBAP)
  • Twitter Flight School Marketing Certification
  • Data-Driven Marketing Certification Power BI
  • Certified Social Media Marketing Specialist - Hootsuite
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Public Accountant (CPA)
  • Adobe Campaign Certification – Workday

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