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Skills

  • Budgets
  • Cross-team collaboration
  • Regulatory compliance
  • Strategic planning
  • P&L Management
  • Brand positioning and messaging
  • Operational improvement
  • Campaign performance optimization
  • Supervision
  • Cost-saving initiatives

Work Experiences

  • Achieved a 80% year-over-year client retention rate.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Achieved 17% greater internal team effectiveness.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Achieved results within 3 months.
  • Achieved results within Phoenix.
  • Analyzed churn data to provide clients actionable recommendations, decreasing churn rates by 18% throughout several months.
  • Collaborated with initiative.
  • Increased Workday sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Implemented marketing strategies that resulted in a customer base growth of 4%.

Summaries

  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Expert at keeping track of trends and seizing new opportunities.
  • Achieved 53% boost in quarterly revenue.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Excited to bring my client relations experience to my new position.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Achieved measurable KPI results.

Accomplishments

  • Developed automated tracking systems for campaign KPIs, improving data visibility and allowing clients to make quick adjustments, leading to a 81% performance uplift.
  • Established CRM workflows to automate client outreach, which saved 58% of man-hours and improved lead follow-ups by 22%.
  • Enhanced SEO strategies using analytics and user behavior insights, driving organic traffic improvements of 74% for Northwind within a 6 months.
  • Collaborated with internal teams to execute influencer marketing strategies, increasing lead generation by 35% for process key campaigns.
  • Collaborated with team of 6 in the development of category.
  • Documented and resolved initiative which led to standard.
  • Developed and implemented multi-channel brand strategies, boosting client brand awareness by 62% across Atlanta.
  • Led efforts in CRM data analysis that optimized segmented outreach, improving lead generation by 39% for Meridian.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Oversaw the digital transformation initiative for Beacon Labs, driving an 77% increase in online conversions and 27% higher engagement.

Affiliations

  • American Medical Informatics Association
  • Completed a Data-Driven Marketing Course from Harbor & Co.
  • Toastmasters
  • Jaycees
  • HubSpot Inbound Marketing Certification 2020
  • Influencer Marketing Hub Member
  • Member of Women in Digital / Gender Diversity Initiatives in Marketing
  • Direct Marketing Association (DMA) Associate Member
  • Marketing Account Management Professional Association
  • Association of Information Technology Professionals

Certifications

  • Marketing Analytics Professional Certification – Meridian
  • Certified Scrum Master (CSM) – Scrum Alliance
  • Facebook Marketing Partner Certification
  • CompTIA A+ Technician
  • Certified Brand Manager (CBM) – category
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Digital Marketing Professional (CDMP)
  • SHRM Certified Professional (SHRM-CP)
  • Google Ads Certification
  • Certified Marketing Professional (CMP)

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