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Skills

  • Project organization
  • Churn reduction strategies
  • Team management
  • Internet and E-mail Marketing 
  • RFI Scanners
  • Marketing campaign management
  • Customer Relationship Management (CRM)
  • A/B testing and experimentation methodologies
  • Partnership Marketing
  • Relationship development

Work Experiences

  • Formed, maintained, and strengthened strategic alliances with agencies, vendors, and Miscellaneous leaders.
  • Content creation and curation, pay-per-click, event, social media, and lead generation campaigns were among the organic and paid acquisition channels I tested and optimized.
  • Developed and implemented optimal sales strategies to meet commercial objectives in all markets.
  • Achieved $$182,000 revenue growth.
  • Achieved President's Club for best marketing ROI.
  • Adjusted email and advertising campaigns studied consumer behavior and market trends, and based on what I learned.
  • By collaborating with staff to share and implement customer service initiatives, I was able to exceed specific team goals and resolve issues.
  • Worked closely with sales, technical services, and customer service representatives to ensure that the project was completed on time and on budget.
  • Was in charge of marketing campaigns from conception to execution and refinement.
  • Achieved a 85% increase in new customer acquisition.

Summaries

  • Managing Vice President Marketing is a creative and forward-thinking Managing Vice President Marketing who is ready to put her 12+ year of experience to work advancing market share for initiative products.
  • Accomplished brand strategist recognized for increasing new customer acquisition by 82% and achieving Outstanding Service Award for brand repositioning success.
  • Cross-functional collaboration in procedure settings and project management in process improvement settings.
  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.
  • Individual who is enthusiastic and capable of working in both a team and independently.
  • Motivating leader who has built and managed system teams in the past.
  • Accomplished in less than one year.
  • With a team-oriented mentality, highly organized, proactive, and punctual.
  • Multilingual and fluent in Spanish and Mandarin, with a strong grasp of cultural differences.
  • Product positioning and messaging expert with a strong understanding of cost-effective branding and marketing programs for generating high-quality leads quickly.

Accomplishments

  • Implemented automated email marketing strategies, increasing click-through rates by 71% and reducing churn by 82% across the Southwest.
  • Orchestrated a company-wide digital transformation, integrating HubSpot into the marketing infrastructure, leading to a 16% increase in team efficiency.
  • Collaborated with the sales team to create comprehensive go-to-market strategies that resulted in a 30% increase in sales pipeline development.
  • Negotiated key partnerships with 9 global vendors, resulting in a 81% reduction in annual media spend while maintaining service quality.
  • Increased MQL to SQL conversion rates by 46% through optimization of lead scoring models and workflow automation across Asana platforms.
  • Devised and led a customer lifetime value (CLV) optimization project, boosting repeat customer revenue by $70,000 within several months.
  • Collaborated with product, sales, and customer service teams to launch 10 new products, contributing to a market share gain of 46% in 2016.
  • Successfully pivoted the branding strategy for Asana, contributing to a $186,000 increase in sales in under two years.
  • Led a branding refresh for Cedar Works, resulting in a 26% uplift in customer sentiment and an expansion of the top-of-funnel leads by 7.
  • Scaled digital marketing efforts across 5 regions, resulting in 72% YoY growth in key performance metrics.

Affiliations

  • Member of Interactive Advertising Bureau (IAB), ensuring up-to-date knowledge in programmatic advertising and ad tech trends.
  • Collaborative partner with the Global Marketing Network (GMN), actively attending global seminars on increasing market share and optimizing acquisition strategies.
  • Certified Partner, Google Analytics Academy, enabling expertise in advanced web traffic reporting and performance metrics tracking.
  • Key Contributor to the International Academy of Digital Arts & Sciences (IADAS), providing guidance on impactful online marketing initiatives.
  • Active Member, Customer Experience Professionals Association (CXPA), sharing insights on customer journey mapping and UX design thinking for marketing leadership.
  • Participant in Corporate Marketing Innovation Council, where senior leaders explore innovations in omnichannel and digital transformation projects.
  • Participant in Marketing Leadership Council (MLC) forums, where senior marketers discuss best practices for multichannel campaign optimization.
  • Board Member of the Business Marketing Association (BMA), helping to discuss cutting-edge B2B marketing strategies and leadership techniques.
  • Member, American Association of Advertising Agencies (4A’s), networking with agency leaders to drive strategic marketing transformations.
  • Member, Ad Council Advisory Group, contributing to high-impact, cause-marketing campaigns with measurable awareness improvements.

Certifications

  • Google Ads Certification 2018
  • Public Relations Society of America (PRSA) Accreditation in Public Relations (APR) - 2019
  • Advanced Search Engine Optimization (SEO) Certification by Moz Academy 2018
  • HubSpot Inbound Marketing Certification 2016
  • Data-Driven Marketing Certification by MarketingProfs 2022
  • Salesforce Certified Marketing Cloud Consultant - 2020
  • SHRM Certified Professional (SHRM-CP)
  • Certified Public Accountant (CPA)
  • Advanced Facebook Ads Management Certification by CXL Institute 2022
  • Market Research and Data Analysis Certificate by Nielsen 2018

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