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Skills

  • Digital marketing campaign management
  • A/B Testing and Experimentation
  • DHTML and JavaScript programming
  • Agile project management
  • Cybersecurity risk mitigation
  • Digital revenue optimization
  • SEM trend knowledge
  • Redirect monitoring
  • MS Office
  • Click-Through Rate Optimization

Work Experiences

  • Developed a targeted digital strategy.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Developed and managed programmatic advertising efforts, increasing ad-driven sales leads by 24%.
  • Achieved results over a 11-month period.
  • Boosted overall lead generation by 3.
  • Achieved an added revenue boost of $7.
  • Analyzed site data and implemented new landing page designs, boosting organic conversions by 18% month over month.
  • Oversaw the delivery of program project by procedure team, which resulted in program.
  • Boosted client onboarding by 67%.
  • Achieved a 36% reduction in data breaches.

Summaries

  • Results-oriented Internet Director with Miscellaneous experience of 10 years.
  • Added $12 in annual revenue.
  • Adept at managing complex, high-traffic platform migrations.
  • Achieved a 75% increase in mobile transactions.
  • Achieved 40% YoY growth in sales.
  • Adept leadership in redesigning online platforms.
  • Customer-focused Internet Director with experience in lead management and developing internet marketing strategies.
  • Achieved only 5 minutes of downtime.
  • Developing marketing initiatives, increasing business success, and increasing sales is something I've done before.
  • Internet Director with 16 years of successful process improvement and cross-functional collaboration experience.

Accomplishments

  • Won President's Club from Brightline for implementing a cloud-based solution that led to a 35% decrease in server downtime.
  • Led a cross-functional team of 15 members in the redesign of our e-commerce platform, which resulted in a 76% growth in online transactions.
  • Successfully migrated the e-commerce platform to a headless CMS architecture, improving scalability and decreasing page load times by 26% seconds.
  • Worked closely with data teams to define and track conversion metrics, directly contributing to a 24% increase in sales per visit.
  • Reduced cart abandonment rates by 63% through improvements in checkout flow and user experience design.
  • Collaborated with team of 11 in the development of method.
  • Engineered a customer feedback loop into the product development cycle, which reduced product refunds by 24% and improved satisfaction ratings.
  • Optimized the company’s analytics stack to measure key performance indicators, cutting down manual reporting processes by 64% hours per week.
  • Standardized the use of performance dashboards across the organization, leading to real-time monitoring of over 17 key business metrics.
  • Initiated programmatic ad campaigns, slashing customer acquisition costs by 22%.

Affiliations

  • Member of the User Experience Professionals Association (UXPA)
  • Affiliate of the Global Information Assurance Certification (GIAC)
  • Affiliate of the Interactive Advertising Bureau (IAB)
  • International Council of Nurses
  • Active in the Society for Information Management (SIM)
  • Certified through the International Association of Privacy Professionals (IAPP)
  • Certified Web Performance Expert from the Fast Web Performance Association
  • Active Member of the Cloud Computing Association
  • Member of the Technology Business Management Council
  • Jaycees

Certifications

  • ClickUp Project Management Software Certification
  • CompTIA A+ Technician
  • Moz SEO Essentials Certification
  • Professional Scrum Product Owner (PSPO) - method
  • Microsoft Certified Systems Engineer (MCSE)
  • Amazon Web Services (AWS) Certified Solutions Architect
  • Big Data Analytics Certification - metric
  • Advanced Google Ads Certification
  • Google Analytics Individual Qualification (GAIQ) Certification
  • SHRM Certified Professional (SHRM-CP)

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