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Skills

  • Social media marketing
  • Content Management Systems (CMS) Management (e.g., Shopify, WooCommerce)
  • Strategic planning
  • Adobe Creative Cloud for Marketing Assets
  • Brand development
  • Customer Acquisition via Paid Channels
  • Organization
  • Budgets
  • Operational improvement
  • MS Office

Work Experiences

  • Created innovative and targeted collateral to support overall branding objectives.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Collaborated with creative teams to generate impactful ad campaigns, driving product sales at 59% lower cost-per-acquisition (CPA).
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Planned and executed events and marketing programs that resulted in 3 times the number of qualified leads that were expected.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Achieved Top Performer for excellence in ecommerce growth strategies.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.
  • Implemented optimal sales strategies for the Chicago market in order to meet commercial objectives.
  • Amplified product awareness.

Summaries

  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • Achieved a revenue increase of $9 within 6 months.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Achieved a 43% uplift in upsell performance.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Achieved 27% ROAS improvement.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Adept at streamlining content marketing efforts.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.
  • Achieved results within 6 months.

Accomplishments

  • Created a comprehensive annual marketing plan that grew ecommerce revenue by $4, achieving 15% year-over-year growth in 2017.
  • Optimized product bundle offerings and pricing through competitor analysis, resulting in 16% increase in average order value (AOV).
  • Introduced multivariate landing page testing, resulting in a 68% lift in click-through rate and 31% improvement in ecommerce conversions.
  • Collaborated with an external agency to launch a new storefront, leading to $16 increase in online sales traffic and 66% higher conversion.
  • Revamped the digital product catalog and enhanced search functionality, leading to a 66% increase in product discoverability and in-store traffic.
  • Led cross-functional teams in developing a streamlined product launch strategy for Workday, resulting in $4 increase in revenue during 2015.
  • Developed the marketing automation email campaign, boosting customer engagement by 15% and increasing retention rates for Ironclad Systems.
  • Drove mobile ecommerce revenue growth by 38% by developing responsive web designs and mobile-first marketing strategies.
  • Implemented a predictive analytics model, increasing forecasting accuracy by 34% and helping to reduce overstock by $6 annually.
  • Reduced advertising cost per acquisition by 33% through data-driven optimizations, increasing ROI for campaigns across Google Ads and Facebook.

Affiliations

  • Adobe Certified Professional in Creative Cloud
  • Google Marketing Platform Partners
  • International Council of Nurses
  • American Marketing Association (AMA)
  • Interactive Advertising Bureau (IAB)
  • Chartered Institute of Marketing (CIM) Affiliate
  • International Association of Administrative Professionals
  • E-commerce Professionals Association (ECPA)
  • Association for Supply Chain Management (APICS)
  • HubSpot Academy Certified Professional

Certifications

  • Certified E-Commerce Marketing Specialist (CECMS) from DigitalMarketer
  • Certified Analytics Professional (CAP)
  • Cisco Certified Network Associate (CCNA)
  • CompTIA Security+
  • Facebook Blueprint Certification
  • Certified Business Analysis Professional (CBAP)
  • Google Analytics Individual Qualification (GAIQ)
  • Apple Certified Associate (ACA)
  • Certified Public Accountant (CPA)
  • First Aid/CPR Certified

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