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Skills

  • Post-Event Reporting and Feedback Loops
  • Building Long-term, Strategic Partnerships
  • Understanding of Industry Trends in Sponsorship Programs
  • Sponsor Retention and Engagement Strategies
  • Client Relationship Management (CRM) Tools (e.g., Salesforce, HubSpot)
  • Securing High-Value Sponsorship Deals through Persuasive Pitching
  • Sponsor Needs Analysis and Proposal Customization
  • Post-event Analysis and Sponsor Satisfaction Improvement
  • Sponsor Activation and Brand Integration
  • Event Sponsorship Compliance and Legal Considerations

Work Experiences

  • Co-created event branding and marketing materials with sponsors, ensuring all parties adhered to brand guidelines while increasing visibility by 16%.
  • Co-hosted masterclass sessions with sponsors.
  • Created experiences for digital and in-person events.
  • Consulted with sponsors to create tailored packages.
  • Designed tiered sponsorship packages.
  • Sell major corporations event and sponsorship solutions.
  • Have a track record of developing successful business relationships at the highest levels.
  • Achieved a 64% attendee interaction rate.
  • Co-created event branding and marketing materials.
  • Achieved 52% growth in international sponsorships.

Summaries

  • Customized sponsorship offerings to client needs.
  • Closed high-profile sponsorship deals worth $5.
  • Delivered exceptional VIP experiences.
  • Achieved over 62% retention.
  • Aligned business goals with event audiences.
  • Delivered sponsor ROI improvements.
  • Crafted customized sponsorship packages.
  • Accomplished Sponsorship and Events Manager.
  • Achieved 27% growth in sponsor engagement.
  • Collaborative leader engaging marketing teams.

Accomplishments

  • Leveraged audience insights and event metrics to craft compelling narratives for sponsor presentations, leading to a 31% increase in successful deal closures.
  • Chaired negotiations with venues and suppliers, reducing overall event execution costs by $17, while maintaining a high-quality attendee experience.
  • Liaised with multiple departments to ensure that sponsor branding materials were prominently displayed across all touchpoints, increasing sponsor visibility by 35%.
  • Implemented a sponsorship lead-generation program using HubSpot, which resulted in a conversion rate increase of 51% for prospective partners.
  • Spearheaded the development of a comprehensive sponsorship impact report that helped improve retention rates by 31% by highlighting measurable returns.
  • Directed promotional event campaigns that involved 9 media partnerships, boosting event awareness and sponsor visibility on various platforms.
  • Integrated digital sponsorship opportunities through interactive virtual platforms, driving up virtual event attendance by 53%.
  • Expanded sponsor portfolio by 10 partners through international outreach efforts, growing event attendance by 31% across 13 markets.
  • Researched and identified emerging trends in sponsorship and event marketing, leveraging insights to secure an additional 3 top-tier partners.
  • Developed customized sponsorship reports that helped demonstrate 44% Return on Investment (ROI) for sponsors, leading to 45% retention rate.

Affiliations

  • Participant, Experiential Marketing Summit (EMS), 2020
  • Member, Public Relations Society of America (PRSA), Event and Sponsorship Chapter, 2023 – Present
  • Volunteer, Event Management Student Association at framework, 2023 – 2016
  • Accredited Member, Global Event Academy for Strategic Event Planning, 2018
  • Member, Trade Show Exhibitors Association (TSEA), 2017 – Present
  • Affiliate, Meeting Professionals International (MPI), 2024 – 2023
  • Participant, Corporate Event Marketing Association (CEMA) Annual Conference, 2018
  • Ambassador, Women in Sponsorship and Event Planning Network, 2021
  • Former Organizer, Global Sponsorship Conference, Hosted by Vantage, 2023
  • Contributor, Event Marketing Institute (EMI) Research Group, 2022

Certifications

  • Certified Sustainability Professional in Events (CSPE) - initiative
  • Event Technology Specialist Certification - program
  • Certified Festivals and Events Associate (CFEA) - framework
  • Postgraduate Certificate in Event Management - procedure
  • Project Management Professional (PMP) – PMI Institute
  • Advanced Certificate in Event Sponsorship Negotiation - Meridian
  • Certified Event Contracts Manager (CECM) - method
  • Advanced Certificate in Marketing Communications - Meridian
  • Digital Sponsorship Strategy and Execution - category
  • Certified Financial Planning for Event Budgets - system

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