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Skills

  • Brand Visibility and Sponsorship Impact Reporting
  • Integration of Digital and Physical Event Sponsorships
  • Utilizing Sponsorship Technology Platforms (e.g., SAP, Power BI)
  • Building Long-term, Strategic Partnerships
  • Sponsor Retention and Engagement Strategies
  • Global Event Sponsorship Management
  • Media Partnerships and Collaborative Brand Promotions
  • Client Relationship Management (CRM) Tools (e.g., Salesforce, HubSpot)
  • Sponsor Needs Analysis and Proposal Customization
  • Client-Focused Problem Solving and Decision Making

Work Experiences

  • Achieved Outstanding Service Award for superior event branding.
  • Consistently delivered promised value.
  • Built relationships with 18 Fortune 500 companies, resulting in the highest grossing sponsorship year with an incremental revenue of $12.
  • Closely monitored competitive sponsorship programs, utilizing insights to make innovative proposals that stood 84% above competition.
  • Collaborated in areas such as Miscellaneous and Miscellaneous.
  • Closed event deals worth $18.
  • Achieved 31% growth in international sponsorships by identifying new revenue streams in untapped markets across 10 countries.
  • Closely monitored competitive sponsorship programs.
  • Have a track record of developing successful business relationships at the highest levels.
  • Sell major corporations event and sponsorship solutions.

Summaries

  • 18 years of success in increasing sponsorship revenue.
  • Consistently recognized for building strong sponsor relationships and delivering sponsor ROI improvements, driving 81% growth year-over-year.
  • Delivered a 82% engagement rise.
  • Delivered continuous year-over-year revenue growth.
  • Dedicated to delivering sponsor ROI.
  • Collaborative leader with a strong ability to engage marketing teams in creating bespoke sponsor activation strategies, increasing attendee engagement by 80%.
  • Delivered compelling sponsorship presentations.
  • Achieved 69% year-over-year growth in sponsor investment.
  • Crafted customized sponsorship packages.
  • 66% sponsor retention across numerous events.

Accomplishments

  • Integrated digital sponsorship opportunities through interactive virtual platforms, driving up virtual event attendance by 53%.
  • Maintained sponsorship collaboration with 4 key industry influencers, improving event social media mentions and engagement by 30%.
  • Collaborated with media outlets to secure over 6 in media value-in-kind sponsorships, enhancing event reach and audience engagement.
  • Led a cross-functional team to deliver 2 high-profile events, reducing overall event costs by 76% through strategic vendor negotiations.
  • Partnered with metric to offer sponsors exclusive advertising opportunities, raising sponsor media reach by 61%.
  • Coordinated pre-event and post-event analytics, providing detailed reports to sponsors that demonstrated target audience engagement and ROI.
  • Established a long-term sponsorship agreement with procedure, yielding an annual increase of 62% in sponsor contributions.
  • Built tailored sponsorship packages that delivered $7 in additional in-kind services and 78% in increased brand exposure.
  • Utilized CRM tools like ServiceNow to manage a sponsorship pipeline of over 16 clients, significantly improving follow-up and conversion rates.
  • Directed promotional event campaigns that involved 9 media partnerships, boosting event awareness and sponsor visibility on various platforms.

Affiliations

  • Former Organizer, Global Sponsorship Conference, Hosted by Vantage, 2023
  • Mentor, Sponsorship and Event Management Fellowship Program, 2021
  • Accredited Member, Global Event Academy for Strategic Event Planning, 2018
  • Member, National Association for Sponsorship Marketing (NASM), 2017 – Present
  • Volunteer, Event Management Student Association at framework, 2023 – 2016
  • Committee Member, Young event professionals in Event Manager Blog (EMB), 2021 – Present
  • Contributor, Event Marketing Institute (EMI) Research Group, 2022
  • Participant, Experiential Marketing Summit (EMS), 2020
  • Participant, Corporate Event Marketing Association (CEMA) Annual Conference, 2018
  • Affiliate, Meeting Professionals International (MPI), 2024 – 2023

Certifications

  • Certified Event Designer (CED) - program
  • Advanced Certificate in Marketing Communications - Meridian
  • Certified Sponsorship & Events Coordinator (CSEC) - process
  • Leadership & Team Management for Event Professionals - Cedar Works
  • Certified Virtual Events Specialist (CVES) - procedure
  • Certified Sponsorship Sales Professional (CSSP) - framework
  • Postgraduate Certificate in Event Management - procedure
  • Certified Brand Sponsorship Manager (CBSM) - program
  • Certified Corporate Event Planning Professional (CCEPP) - procedure
  • Project Management Professional (PMP) – PMI Institute

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