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Skills

  • Sponsor Needs Analysis and Proposal Customization
  • Client Relationship Management (CRM) Tools (e.g., Salesforce, HubSpot)
  • Sponsor Activation and Brand Integration
  • New Business Development in Sponsorship Sales
  • Post-event Analysis and Sponsor Satisfaction Improvement
  • Creation of Sponsorship Evaluation Metrics (KPIs)
  • Sponsor Experience Innovation at Events
  • Event Logistics and On-Site Execution Management
  • Post-Event Reporting and Feedback Loops
  • Event Sponsorship Compliance and Legal Considerations

Work Experiences

  • Consistently delivered promised value.
  • Analyzed brand visibility and audience reach.
  • Built strong relationships with sponsors.
  • Collaborated with marketing teams to design bespoke sponsor activation strategies for Asana, driving attendee engagement by 17% at events.
  • Achieved Outstanding Service Award for superior event branding.
  • Have a track record of developing successful business relationships at the highest levels.
  • Created experiences for digital and in-person events.
  • Built relationships with 18 Fortune 500 companies, resulting in the highest grossing sponsorship year with an incremental revenue of $12.
  • Conduct research and compile a list of potential sponsors for each event.
  • Achieved a 64% attendee interaction rate.

Summaries

  • Achieved industry recognition.
  • Aligned business goals with event audiences.
  • Consistently recognized for building strong sponsor relationships and delivering sponsor ROI improvements, driving 81% growth year-over-year.
  • Built long-lasting sponsor relationships.
  • Delivered top-tier events.
  • Delivered continuous year-over-year revenue growth.
  • Collaborative leader with a strong ability to engage marketing teams in creating bespoke sponsor activation strategies, increasing attendee engagement by 80%.
  • Collaborative leader engaging marketing teams.
  • Achieved 18% continuity with sponsor partnerships.
  • Consistently recognized for building strong sponsor relationships.

Accomplishments

  • Implemented a sponsorship lead-generation program using HubSpot, which resulted in a conversion rate increase of 51% for prospective partners.
  • Secured over $11 in new sponsorship agreements by using data-driven insights to match sponsor goals with event audience demographics.
  • Integrated digital sponsorship opportunities through interactive virtual platforms, driving up virtual event attendance by 53%.
  • Generated over $12 in new sponsorship revenue for annual events by securing key partnerships with industry-leading brands.
  • Partnered with event production teams to ensure sponsorship deliverables were timely and met or exceeded expectations, resulting in a 20% satisfaction rate.
  • Achieved 69% year-over-year increase in sponsorship revenue by introducing innovative tiered sponsorship packages tailored to each partner’s objectives.
  • Liaised with multiple departments to ensure that sponsor branding materials were prominently displayed across all touchpoints, increasing sponsor visibility by 35%.
  • Spearheaded the development of a comprehensive sponsorship impact report that helped improve retention rates by 31% by highlighting measurable returns.
  • Consulted sponsors on optimal marketing placements aligned with their brand values, increasing sponsor visibility across all event platforms by 31%.
  • Established a long-term sponsorship agreement with procedure, yielding an annual increase of 62% in sponsor contributions.

Affiliations

  • Member, Global Sponsorship Insights Network, 2021 – Present
  • Member, International Live Events Association (ILEA) - system
  • Former Organizer, Global Sponsorship Conference, Hosted by Vantage, 2023
  • Certified, Event Sponsorship Strategist by program, 2024
  • Member, Public Relations Society of America (PRSA), Event and Sponsorship Chapter, 2023 – Present
  • Guest Lecturer, Event and Sponsorship Management Course at Ironclad Systems, 2015 – 2020
  • Attendee, Association of Event Sponsorship Professionals (AESP) Expo, 2019
  • Professional Member, Business Events Industry Coalition of Canada (BEICC), 2018
  • Mentor, Sponsorship and Event Management Fellowship Program, 2021
  • Panelist, Sponsorship Strategy Forum at Austin, 2016

Certifications

  • Digital Marketing Specialization for Events - standard
  • Project Management Professional (PMP) – PMI Institute
  • Certified Event Contracts Manager (CECM) - method
  • Advanced Certificate in Event Sponsorship Negotiation - Meridian
  • HubSpot Inbound Marketing Certification for Sponsorship - HubSpot Academy
  • Event Risk Management and Contingency Planning Certification - process
  • Postgraduate Certificate in Event Management - procedure
  • Event Technology Specialist Certification - program
  • Salesforce Marketing Cloud for Sponsorship Managers - Salesforce
  • Certified Financial Planning for Event Budgets - system

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