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Skills

  • Wireframing and Prototyping
  • Design system implementation
  • Usability Testing and Protocol Development
  • User Journey Mapping
  • Design-Development Bottleneck Reduction
  • Career Development Coaching for Designers
  • KPI-Driven UX Enhancements
  • Heat Mapping Tools standard
  • Customer Journey Pain Point Identification
  • Interaction Design

Work Experiences

  • Created an evidence-based design process.
  • Audited and revamped legacy digital infrastructure, leading to a 83% reduction in page load time and an enriched user experience that was praised by process.
  • Directed iterative prototyping workflows that allowed for rapid testing and feedback, cutting design cycles by 70%.
  • Audited legacy digital infrastructure.
  • Achieved Employee of the Year.
  • Created templates for cross-departmental collaboration.
  • Directed iterative prototyping workflows.
  • Collaborated with the data analytics team to conduct behavioral analysis, identifying key patterns that led to enhancing ease-of-use and boosting customer retention by 41%.
  • Decreased time-to-market by 79%.
  • Created an evidence-based design process where A/B testing and heat mapping improved the overall user interaction on the Jira by 51%, solidifying long-term customer loyalty.

Summaries

  • Conducted user audits.
  • Achieved a 32% rise in customer retention.
  • Adept in heat mapping and analytics tools like Hotjar.
  • Accomplished Director of User Experience Design with expertise in UX audit, optimization, and agile workflows. Spearheaded a global UX strategy across 13 markets, leading to a 20% rise in user adoption and a 15 increase in annual revenue.
  • Deep experience in stakeholder management.
  • Accomplished Director of User Experience Design.
  • Creative and strategic leader in User Experience Design.
  • Contributed to an annual revenue increase of $16 through effective experience optimization.
  • Championed dynamic, creative workflows.
  • Championed user-centered design across diverse product ecosystems.

Accomplishments

  • Introduced and led annual UX/UI training programs for teams, increasing cross-functional collaboration and design proficiency by 55%.
  • Reduced customer complaints by 60% through UX redesigns informed by customer feedback and behavioral analytics.
  • Developed a user research plan that uncovered deep insights, leading to a 69% increase in personalized feature adoption rates and customer satisfaction.
  • Partnered with cross-functional teams, improving the UX of Power BI and boosting conversion rates by 70% within several months.
  • Transformed a legacy design system into a modern UX framework, reducing interface inconsistencies and boosting user interaction by 54%.
  • Revamped the design system to adopt scalable, reusable components, improving design efficiency and reducing development cycles by three years.
  • Established robust design and research standards across teams, contributing to a 71% increase in overall user satisfaction scores within 18 months.
  • Collaborated with the product management team to launch iterative design improvements, decreasing user onboarding time by three years and reducing churn by 30%.
  • Delivered executive-level presentations detailing key UX metrics and how they contributed to achieving standard goals.
  • Facilitated cross-team workshops on user personas and storyboarding, aligning development goals with user needs and improving collaboration across 8 departments.

Affiliations

  • Ambassador, Women in UX Global Network, contributing to education initiatives aimed at improving accessible design practices and ethical user testing.
  • Alumni, IDEO U, specializing in design thinking and storytelling principles to elevate user engagement and product consistency in high-profile projects.
  • Member, Customer Experience Professionals Association (CXPA), focusing on strategies that link customer feedback directly to the product development lifecycle.
  • Committee Chair, Design Leadership Forum, responsible for driving mentorship programs and design-led innovation strategies across multiple sectors.
  • Member, The Product Design Association, focusing on cross-functional collaboration strategies to bring user experience and product management teams together.
  • Member, Interaction Design Foundation (IDF), participating in collaborative learning focused on UX strategy, information architecture, and user-centered design practices.
  • Participant, AIGA’s Professional Education Program, developing advanced skills in creative direction, design systems, and typographic principles for digital experiences.
  • Co-Founder, Design Leadership Roundtable, established forum for C-level discussions on UX management, innovation acceleration, and cross-discipline collaboration.
  • Member, Cognitive Walkthrough Methodology Group, focusing on behavior analysis and task-driven UX evaluation to better inform iterative design processes.
  • Certified Professional in User Experience (CPUX), User Experience Professionals Association (UXPA), obtained in 2023 to validate expertise in usability, user research, and interaction design.

Certifications

  • Certified User Experience Professional (CUXP) by method
  • Advanced UX Principles by Vantage
  • Certified Scrum Product Owner (CSPO) by Scrum Alliance
  • Adobe Certified Expert (ACE) in UX Design and Prototyping
  • IAAP Certified Professional in Web Accessibility (CPWA)
  • UX Mastery’s UX Design Career Starter Kit Certification
  • Adaptive Path's User Experience Design Intensive Certification
  • Figma User Experience and Prototyping Certification
  • Design Thinking Practitioner Certification by IDEO U
  • CareerFoundry UX Design Program Certification

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