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Skills

  • Customer service
  • Project organization
  • Content creation best practices
  • Redirect monitoring
  • Multichannel marketing alignment
  • Keyword optimization
  • Data-driven digital strategy development
  • Power BI expertise
  • Competitive market analysis
  • Standard equipment

Work Experiences

  • Collaborated with the internal communications team to deploy email newsletters targeted at category audience, helping to improve open rates by 23%.
  • Collaborated with the content team to produce SEO-driven blog posts, contributing an additional 6 visitors per month from organic searches.
  • Boosted click-through rates by 67%.
  • Analyzed weekly web analytics for stakeholders.
  • Assisted in research for digital partnerships.
  • Assisted in the creation and execution of a go-to-market strategy for Microsoft Excel, contributing to a successful launch that exceeded sales expectations by 60% in two years.
  • Conducted competitive analysis on 12 online platforms.
  • Achieved a 45% increase in multi-channel engagement.
  • Collaborated with the content team.
  • Automated select email marketing processes, improving response times by 51% and reducing workload by 18 hours per week.

Summaries

  • Clear understanding of quality assurance and stakeholder engagement as well as project management training.
  • Achieved a 81% rise in search engine rankings.
  • Achieved superior campaign outcomes in a fast-paced digital landscape.
  • As a Digital Strategy Intern, I have successfully supported PPC campaigns, reducing cost-per-click by 60% while increasing overall impressions by 44%. Consistently driving digital strategies that deliver measurable marketing success.
  • Adept at conducting deep competitive research.
  • Achieved method increase in audience engagement.
  • Adept at pulling key insights from Google Analytics.
  • Adept at leveraging market intelligence.
  • Costs were consistently reduced while profits were increased.
  • Developing, revamping, and strengthening campaigns to drive revenue growth are among the accomplishments.

Accomplishments

  • Managed budget for digital ad spend, optimizing it for a higher ROI and decreasing cost-per-click by 27% over 6 months.
  • Collaborated with graphic designers and developers to overhaul standard, boosting user satisfaction by 52% points.
  • Developed targeted social media campaigns for HubSpot, increasing online conversions by 44% in 18 months.
  • Used heatmap tools and traffic analysis to provide UX recommendations for a major website redesign, boosting engagement by 81%.
  • Assisted in the management of paid social media campaigns, reducing cost per acquisition (CPA) by 21% while increasing total conversions.
  • Developed a performance dashboard using Adobe Creative Suite to monitor digital ad campaigns, boosting overall campaign effectiveness by 53%.
  • Implemented SEO audits that identified optimization opportunities, increasing mobile site traffic by 46%.
  • Conducted A/B testing on email campaigns, contributing to a 82% higher click-through rate (CTR) and improved audience retention.
  • Designed and implemented a cross-platform content marketing strategy that increased user engagement by 56% within the past year.
  • Led the effort to rewrite meta descriptions and title tags, resulting in a 39% increase in click-to-impressions ratio.

Affiliations

  • Association of Information Technology Professionals
  • Google Ads Certified - Certified in 2019, skilled in Pay-Per-Click bid management and campaign creation using Google Ads platform.
  • American Medical Informatics Association
  • Project Management Institute
  • Toastmasters
  • Society for Digital Agencies (SoDA) - Engaged in ongoing dialogue about digital growth and agency collaboration methodologies.
  • Rotary International
  • Certified Social Marketing Associate (CSMA) - Completed certification in 2017, emphasizing social performance metrics and reporting tools.
  • Society of Women Engineers
  • Web Content Managers Association (WCMA) - Joined relevant interest groups for web-based content management and SEO performance improvement.

Certifications

  • Coursera Digital Strategy Certificate
  • American Marketing Association Digital Marketing Professional Certification (DMP)
  • Email Marketing Certification - HubSpot Academy
  • LinkedIn Marketing Solutions Fundamentals Certification
  • CompTIA Network+
  • HubSpot Content Marketing Certification
  • Google My Business Basics Certification
  • CompTIA Security+
  • Project Management Professional (PMP)
  • ICAEW Digital Technologies and Impact Certificate

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