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Skills

  • Brand perception analysis
  • Sponsorship development
  • Event software utilization (SAP)
  • Meeting planning
  • Category equipment
  • Venue selection
  • Business Administration
  • Team management
  • Organization
  • Wedding trends proficiency

Work Experiences

  • Continuously optimized email marketing campaigns, which resulted in event attendance exceeding capacity by 77%.
  • Collaborated with the graphic design team to create promotional assets, driving event RSVPs upwards by 11 in the pre-launch phase.
  • Coordinated and trained volunteers for 12 events, ensuring all participants were knowledgeable and proactive in their roles, leading to overall event success.
  • Achieved a 61% attendance satisfaction rate.
  • Assisted with method event planning, communication, and scheduling.
  • Helped with social media outreach efforts, including content creation and management.
  • Attracted new followers leading up to the event.
  • Assisted in organizing team-building events for internal marketing teams, improving staff engagement by 58% as measured by post-event surveys.
  • Acted as the primary point of contact for vendors and suppliers, ensuring that all event milestones were hit promptly and within budget.
  • Was in charge of a 13 person onsite team, which included caterers, audio-visual technicians, and the facility management team.

Summaries

  • Coordinated cross-functional marketing collateral creation.
  • Coordinated and executed events.
  • Collaborated with cross-functional teams.
  • Fastidious Marketing Events Intern with over 18 years of experience to contribute to a growing company.
  • Balanced complex event logistics.
  • Boosted event visibility by 19%.
  • Achieved event cost reductions by 22%.
  • All aspects of event planning are covered, including vendor management, contract negotiations, timeline development, and budget management.
  • Achieved 52% savings across budget lines.
  • Collaborated with diverse stakeholders.

Accomplishments

  • Managed cross-department communications between marketing, IT, and operations to ensure consistent messaging and smooth event execution.
  • Established relationships with media partners to secure earned media coverage, resulting in 9 press mentions for system.
  • Collaborated with the content team to create event-specific social media assets, achieving 85% higher engagement than previous events.
  • Utilized social listening tools to gather attendee insights in real time, generating valuable feedback to improve future events.
  • Designed and implemented post-event feedback surveys, increasing response rates by 58% within the first framework.
  • Coordinated 12 virtual events, achieving a 61% increase in overall engagement via interactive elements and live polling.
  • Collaborated with digital marketing team to integrate live streaming elements, increasing virtual attendance by 29%.
  • Collaborated with stakeholders to develop targeted communication plans, leading to a 73% increase in sponsorship acquisition.
  • Enhanced attendee registration experience through data collection and automation tools, resulting in a 17% decrease in technical issues and delays.
  • Successfully managed day-of logistics, including speaker coordination and AV setup to ensure smooth execution for category.

Affiliations

  • International Council of Nurses
  • Association of Information Technology Professionals
  • International Association of Administrative Professionals
  • Certified Virtual Event & Meeting Management (CVENT)
  • College of Media & Communication Society
  • Association of National Advertisers (ANA)
  • Co-lead of Student Government Event Planning Committee
  • Awardee of 2021 Campus Event Excellence Award from procedure Marketing Team
  • Volunteer with Local Chamber of Commerce Event Planning Committee
  • Event Planners Association (EPA)

Certifications

  • CompTIA A+ Technician
  • ServSafe
  • Professional Convention Management Association (PCMA) DES Certification in Digital Event Strategist
  • Certified Special Events Professional (CSEP)
  • Event Budgeting and Cost Control Certification – method
  • Salesforce
  • Digital Marketing Certified Associate (DMCA) - Simplilearn
  • CompTIA Network+
  • Introduction to Event Logistics – LinkedIn Learning
  • SHRM Senior Certified Professional (SHRM-SCP)

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