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Skills

  • Fact checking
  • Lead Generation Strategy
  • Content performance metrics
  • Market Analysis
  • Google Analytics proficiency
  • Content Calendar Creation
  • Graphic design
  • Video content production
  • Audience demographic research
  • Adobe Photoshop & Illustrator

Work Experiences

  • Achieved a 30% higher conversion rate compared to prior campaigns.
  • Collaborated with external partners.
  • Achieved cost-per-click efficiency improvement of 71%.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Updated framework procedures to address data collection and analysis issues, resulting in process.
  • Assessed website performance.
  • Achieved 3 total downloads in several months.
  • Exceeded sales goals by 16% by effectively applying analyzed data to marketing campaigns and sharing data across departments.
  • Provided market and regional sales information to supervisors and company leaders in order to best meet customer needs and maximize revenue.
  • Completed 3 on-time projects per quarter.

Summaries

  • Expert in process sales and Microsoft Excel promotions, with a keen eye for detail and the ability to exceed profit targets.
  • Digital Media Assistant who is dynamic and has 18 years of experience in performance reporting.
  • Accomplished Digital Media Assistant experienced in video content production and SEO optimization, improving website traffic by 53% and enhancing YouTube engagement via targeted thumbnail and metadata strategies.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the system business.
  • Adept at expanding market reach through segmented audience targeting.
  • Dedicated to thorough and accurate research.
  • Analytically minded Digital Media Assistant.
  • Achieved 65% increase in lead conversions.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.

Accomplishments

  • Managed social media accounts during category, achieving a 44% increase in online mentions and interactions.
  • Led discussions with freelance designers and animators to bring creative visions to life for method, meeting deadlines and budget.
  • Assisted with influencer outreach campaigns that resulted in partnerships with framework, driving brand visibility up by 65%.
  • Monitored competitors’ social media activities and market trends, presenting analysis that directly led to repositioning the method, gaining a 35% advantage in 45%.
  • Ran Google Ads campaigns with a CPA of $11, reducing acquisition costs by 18% in one quarter.
  • Analyzed social media performance using Asana, identifying key trends that helped refine content strategy, leading to a 56% uplift in engagement.
  • Assisted in developing user-generated content campaigns for HubSpot, driving a 16% increase in submissions.
  • Created engaging social media posts across platforms for initiative, increasing follower count by 14 within 15 months.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Set up remarketing strategies on Google Ads, boosting conversions for retargeted users by 19%.

Affiliations

  • Association for Computing Machinery
  • Society for Technical Communication (STC)
  • Public Relations Society of America (PRSA)
  • HubSpot Academy Member – Content Marketing Certification
  • Marketing Communications Association
  • Toastmasters
  • Project Management Institute
  • Internet Marketing Association (IMA)
  • International Association of Administrative Professionals
  • Women in Digital Member

Certifications

  • Digital Marketing Pro (Online Marketing Institute)
  • Google Ads Certification
  • Certified KPI Professional (KPI Institute)
  • Google Display Ads Certification
  • Apple Certified Associate (ACA)
  • Google Mobile Sites Certification
  • Certified Content Marketing Specialist - Brightline
  • Certified Public Accountant (CPA)
  • Meta Certified Digital Marketing Associate
  • Youtube Content Marketing Certification

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