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Skills

  • Organization
  • Operational improvement
  • Communications
  • Security systems
  • Invoice generation
  • Partnership Marketing
  • Team management
  • Team building
  • Budget management and optimization
  • Insurance billing

Work Experiences

  • Achieved a 66% reach among target demographics.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Strengthened product branding initiatives by creating communication campaigns, promotional materials, market intelligence data, and databases for the Seattle market to increase reach.
  • Was in charge of marketing campaigns from conception to execution and refinement.
  • Increased the metric segment product margin by 5% for Raleigh.
  • Collaborated with Digital Account Coordinators and Digital Account Coordinators to plan marketing activities aimed at promoting Tableau successfully.
  • Developed special projects for existing and prospective customers to generate new metric business.
  • Collaborated with members of the product development team to improve product specifications.
  • Did research and development on existing and new products in order to highlight benefits and retain customers.
  • Achieved a 15% increase in reach.

Summaries

  • Achieved a 64% increase in CTR.
  • System, program, and category are all available.
  • Accomplished Digital Account Coordinator.
  • In the Digital Account Coordinator role, I'd like to use my process improvement background.
  • With innovative and forward-thinking approaches, successful at overseeing all stages of initiatives, building positive relationships, and promoting products.
  • Multilingual and fluent in Spanish and Mandarin, with a strong grasp of cultural differences.
  • Ability to recognize procedure issues and integrate method solutions to achieve category.
  • For demanding customers, results-driven marketing leader born to create strategic, successful campaigns to drive profits, increase market share, and cement industry dominance.
  • Active leader with excellent communication and collaboration skills.
  • Digital Account Coordinator is a hardworking and dependable Digital Account Coordinator who excels at client relations and quality assurance.

Accomplishments

  • Optimized client PPC ad spend, reducing costs by 15% without compromising on lead quality.
  • Collaborated with cross-functional teams to revamp PPC strategies, boosting ad revenue by $11 within three years.
  • Led the execution of A/B tests on landing pages, leading to a 79% decrease in bounce rates.
  • Tracked and reported on KPIs such as cost-per-click, conversion rates, and overall campaign ROI using procedure.
  • Played a key role in securing business worth $4 annually through proactive upselling and cross-selling of digital marketing solutions.
  • Successfully upsold digital media packages to key clients, increasing revenue by $15 over several months.
  • Collaborated with the sales team to set up digital marketing tools and workflows that resulted in sales conversion rates improving by 41%.
  • Managed a portfolio of digital advertising accounts, resulting in a 83% increase in client retention within 6 months.
  • Optimized ad copy and targeting for key PPC campaigns using A/B testing, resulting in a 36% increase in conversion.
  • Analyzed SEO performance across multiple campaigns, resulting in top 10 search rankings for 13 strategically chosen key phrases.

Affiliations

  • Active Fellow, Data & Marketing Association (DMA) - Worked directly with professionals on data-driven marketing solutions to increase client account performance.
  • Member, Association for Data-driven Marketing & Advertising (ADMA) - Expanded knowledge of customer data strategy, lead generation, and omni-channel marketing.
  • Affiliate, Digital Analytics Association (DAA) - Engaged in training and certification programs focused on advanced digital tracking, analytics, and optimization techniques.
  • Certified Instructor, Toastmasters International - Delivered professional training sessions on client communication and project pitch improvements.
  • Affiliate, Global Digital Marketing Organization (GDMO) - Focused on innovative advertisement methods and learned how global marketing practices impacted cross-border campaigns.
  • Contributor, Adweek Membership Program - Authored articles in collaboration with Adweek publications to raise awareness about the trending topics in digital marketing industry.
  • Board Member, Association of Strategic Marketing (ASM) - Took part in discussions to benchmark and create thought leadership around digital marketing innovations.
  • Certified Participant, Google Analytics Academy - Achieved certification in Google Analytics, applying advanced tracking methods to improve digital ad performance by 48%.
  • Member, Search Engine Marketing Professionals Organization (SEMPO) - Attended certification programs to deepen knowledge of search engine marketing and increase ROI for clients.
  • Trainer, HubSpot Academy - Delivered sessions on lead nurturing, customer touchpoint mapping, and maximizing conversions from online marketing campaigns.

Certifications

  • Certified E-Commerce Marketing Specialist (CECOMS)
  • Certified Public Accountant (CPA)
  • Online Marketing Certified Professional (OMCP)
  • Certified Digital Marketing Professional (CDMP)
  • Cisco Certified Internetwork Expert (CCIE)
  • Google Mobile Sites Certification
  • Google Tag Manager Training and Certification
  • First Aid/CPR
  • CompTIA Security+
  • Project Management Professional (PMP)

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