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Skills

  • Content calendar management
  • Email Automation and Personalization
  • A/B Testing for Email Copy
  • Competitor analysis for market positioning
  • Creative workshop facilitation
  • B2B Marketing Strategy
  • User experience (UX) copywriting
  • Website Copy Optimization for Lead Generation
  • AP Style and Chicago Manual proficiency
  • Sales Messaging for Product Launches

Work Experiences

  • Created value propositions.
  • Designed and executed A/B test campaigns, successfully improving click-through rates by 63% and increasing the overall email engagement.
  • Delivered tailored training sessions on creative direction.
  • Achieved growth within one year.
  • Acted as the primary copy resource for a global product launch, writing product pages and marketing materials that supported a 51% sales increase in the first quarter.
  • Worked as a primary copywriter on successful product launches and advertising campaigns.
  • Achieved results within 2017.
  • Created and implemented integrated marketing campaigns that included branding, direct mail, print and web ads, sales collateral materials, public relations, promotions, and events.
  • Boosted SEO rankings.
  • Collaborated with external creative agencies to refine messaging and key visuals, helping secure 5 new client accounts.

Summaries

  • Authored copy for targeted email campaigns.
  • Consistently delivered on business goals.
  • Creative Director and Copywriter with 12 years of experience.
  • Built compelling, user-driven narratives.
  • Boosted click-through rates significantly.
  • Collaborated with various departments.
  • Achieved 11 million views for a targeted ad campaign.
  • Achieved a 18-point increase in customer satisfaction ratings.
  • Accomplished Creative Director and Copywriter with a talent for conceptualizing and executing brand narratives. Spearheaded projects that saved $13 on agency fees while delivering creative content that boosted engagement levels by 49%.
  • Accomplished Creative Director and Copywriter with years of experience developing persuasive copy for B2B campaigns. Generated over $9 in new revenue within 2021, showcasing the power of cohesive messaging and strategic creativity.

Accomplishments

  • Balanced creative innovation with brand and legal compliance, ensuring that more than 7% of advertising assets met necessary regulatory guidelines.
  • Collaborated with video production teams to storyboard and script 16 commercials, leading to a 22% increase in product inquiries within the first quarter.
  • Collaborated with product development and marketing teams to craft copy for Adobe Creative Suite platforms, ensuring a seamless user experience that improved adoption rates by 66%.
  • Spearheaded social media rebranding and content integration, which doubled follower interactions and led to a 61% uplift in user-generated content (UGC).
  • Created narrative frameworks for Cedar Works's holistic rebranding campaign, which was recognized with Innovation Award for outstanding creative contribution in 2024.
  • Drafted compelling and SEO-optimized website copy that increased organic search traffic by 15% and enhanced the brand's visibility in procedure.
  • Collaborated with cross-functional teams including UX/UI, branding, and digital marketing, to launch an e-commerce site redesign that improved online sales by 79%.
  • Directed photo shoots and video production for a global rebranding initiative, fostering cross-department collaboration and cutting timelines by 10 days per phase.
  • Utilized audience and market research insights to drive creative strategies, which led to the successful launch of 9 new products, each surpassing initial sales targets by 44%.
  • Delivered high-impact presentations to C-suite executives and key stakeholders, gaining buy-in for creative concepts that contributed to a brand sentiment increase of 83%.

Affiliations

  • Member of the American Advertising Federation (AAF) with active participation in national creative strategy workshops 2024.
  • Member of the Mobile Marketing Association, enhancing user engagement strategies through targeted mobile campaigns.
  • Executive member of the Art Directors Club, contributing to industry panels on creative leadership trends 2023.
  • Completed Hootsuite Academy's Content Marketing Certification, specializing in social media-focused content development 2023.
  • Affiliate with the Digital Marketing Institute, with core competence in aligning copy to multi-channel marketing goals.
  • Member of The One Club for Creativity, spearheading initiatives on innovative copywriting across digital and social platforms.
  • Completed training and professional development through Miami Ad School in advanced creative direction and brand storytelling.
  • Regular attendee and speaker at the Creative Operations Conference, focusing on workflow efficiency and content calendar strategies.
  • Participant in the Adobe Creative Cloud Expert Program, mastering advanced techniques for integrated campaigns 2017.
  • Affiliate of the Interaction Design Foundation focused on leveraging UI/UX principles for optimized copy enhancements 2017.

Certifications

  • Google Analytics Individual Qualification (GAIQ) - method
  • Certified Brand Storytelling Expert - Vantage, 2021
  • Google Ads Search Certification – Google, 2024
  • Creative Direction in Advertising Certification - initiative, 2017
  • Certification in Paid Media Strategy - method, 2024
  • Lean Creative Process Certified - Summit Group, 2024
  • Certified Inbound Marketing Professional - initiative / 2015
  • Certified Content Marketing Strategist - method, 2016
  • Social Media Marketing Certification (Hootsuite Academy) 2015
  • Web Design UX/UI Certification - initiative, 2019

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