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Skills

  • Keyword research for organic traffic increase
  • Social media platform management (Salesforce)
  • Trend analysis for content strategy refinement
  • Social media advertising budget management
  • Community growth through targeted content
  • Hashtag tracking and optimization
  • User interaction monitoring and reporting
  • Digital audit for content relevance
  • Community engagement through live content
  • Paid social media advertising (Adobe Creative Suite)

Work Experiences

  • Achieved a smoother social media presence.
  • Boosted social shares by 28%.
  • Created multimedia content (text, image, video) that resulted in a 85% increase in follower engagement on Power BI.
  • Analyzed monthly social media reports.
  • Collaborated on a multi-platform content partnership with Northwind, achieving 14 more subscriptions in 2 weeks.
  • Collaborated with cross-functional teams.
  • Coordinated with the PR team and used social media to amplify press releases, increasing media coverage reach by 70%.
  • Consolidated analytics from multiple social platforms, ultimately improving cross-platform marketing strategies and driving results.
  • Achieved results within 6 hours.
  • Authored a series of high-engagement blogs on performance reporting, which improved SEO rankings and drove 14 unique monthly visitors.

Summaries

  • Boosted brand visibility through effective hashtag use.
  • Analytical and flexible Content and Social Media Manager Volunteer, known for monitoring monthly social reports and user data. Increased audience engagement by 64% through continuous content optimization and campaign iterations.
  • Adept at using analytics to fine-tune strategies.
  • Adept at designing content pipelines.
  • Content and Social Media Manager Volunteer.
  • A dedicated social manager with advanced skills in crisis communication, protecting brand reputation while boosting social shares by 85% amidst a category. Experience with community engagement and timely, authentic responses.
  • Collaborative and goal-driven volunteer.
  • Certified in SEO content creation.
  • Adept at integrating data insights.
  • Amplified user interaction during high-attention campaigns.

Accomplishments

  • Steered influencer marketing campaign that resulted in a 48% increase in brand mentions and secured partnerships with 8 key industry influencers.
  • Created engaging Instagram and Pinterest campaigns supported by targeted ads, leading to a 28% increase in click-through rates and 2 direct inquiries.
  • Led user-generated content campaigns focusing on customer testimonials, resulting in a 36% increase in UGC and improved brand authenticity.
  • Leveraged trending hashtags and created relevant content aligned with seasonal trends, gaining 2% more impressions and 18 new followers.
  • Developed and launched strategic content calendars in alignment with brand objectives, driving a 25% growth in social media following in 7 weeks.
  • Ran analytics reports showing month-over-month improvement of 18% in engagement across key metrics including likes, shares, and comments.
  • Managed daily creation and scheduling of Instagram Stories, improving overall follower engagement by 15% and sustaining story completion rates at 26%.
  • Activated UGC-driven campaigns focused on loyalty and customer feedback, earning 11% more user-submitted posts and strengthening brand advocacy.
  • Designed quick-reaction content for timely posting during trending social events, gaining 8 more impressions and ranking 15% higher in discoverability.
  • Designed and implemented monthly themed content strategies that boosted audience engagement by 74% across all supported platforms.

Affiliations

  • Volunteer, Digital Media Strategy Team for system, 2017
  • Attendee, National Content Marketing Summit Seattle, 2015
  • Volunteer, Social Media Team for category, 2019
  • Certified, Content Strategy Fundamentals by standard, 2016
  • Graduate, Social Media Marketing Specialization—Coursera, 2015
  • Member, International Association of Business Communicators (IABC) 2015 – Present
  • Member, National Association of Professional Social Media Managers, procedure
  • Contributor, Social Media Examiner Blog, 2019
  • Certified, Google Analytics for Beginners, 2018
  • Graduate, A/B Testing Mastermind Course—MarketingProfs, 2021

Certifications

  • Instagram Marketing Strategy Certification by Beacon Labs
  • LinkedIn Marketing Solutions Fundamentals
  • SEO Copywriting Certification by Lakeside Partners
  • Certificate in Content Creation for Social Media by Brightline
  • Advanced Social Media Strategy (ASMS) by the Newhouse School at Syracuse University
  • Certificate in Digital Marketing Strategy by Harbor & Co.
  • Udemy Social Media Management: Strategy and Analytics 2024
  • YouTube Creator Academy Certification
  • Google Analytics Individual Qualification
  • SEMRush SEO Fundamentals Course

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