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Skills

  • Influencer collaboration and partnership management
  • Keyword research for organic traffic increase
  • Campaign performance analysis using ServiceNow
  • SEO-optimized content creation
  • Diverse content creation for multiple platforms
  • Content scalability planning
  • Content conversion rate improvement
  • Event-based social media engagement
  • Data-Driven Content Optimization
  • Effective engagement during Q&A sessions

Work Experiences

  • Coordinated with the PR team and used social media to amplify press releases, increasing media coverage reach by 70%.
  • Created multimedia content (text, image, video) that resulted in a 85% increase in follower engagement on Power BI.
  • Accomplished this in 9 weeks.
  • Collaborated with cross-functional teams.
  • Collaborated on a multi-platform content partnership.
  • Authored a series of high-engagement blogs on performance reporting, which improved SEO rankings and drove 14 unique monthly visitors.
  • Analyzed audience demographics.
  • Coordinated with the PR team.
  • I'm in charge of looking after the guests and communicating with the advertisers.
  • Boosted credibility on social media platforms.

Summaries

  • A dedicated social manager with advanced skills in crisis communication.
  • Analytical and flexible Content and Social Media Manager Volunteer, known for monitoring monthly social reports and user data. Increased audience engagement by 64% through continuous content optimization and campaign iterations.
  • Adept at creating engaging multimedia content.
  • Continually optimized content for enhanced visibility on Tableau.
  • A/B tested content formats and angles.
  • Collaborative workflow skills.
  • Brand-focused volunteer with a solid track record of reducing costs for social media campaigns by up to 42%. Applied understanding of user behavior to drive targeted ads and increase interaction across multiple platforms.
  • Continuously boosted metrics.
  • Adept at integrating multiple social platforms.
  • Captured audience attention and boosted conversions.

Accomplishments

  • Successfully collaborated with cross-functional marketing teams to track content performance through Google Analytics, improving total audience reach by 73%.
  • Facilitated and moderated live Q&A sessions on Instagram, driving 36% more interactions during and post-session compared to previous campaigns.
  • Developed and launched strategic content calendars in alignment with brand objectives, driving a 25% growth in social media following in 7 weeks.
  • Designed quick-reaction content for timely posting during trending social events, gaining 8 more impressions and ranking 15% higher in discoverability.
  • Revamped editorial strategy, improving overall content alignment with user behavior insights, leading to a 71% improvement in engagement rates.
  • Generated a 46% increase in weekly engagement by designing interactive Instagram polls, quizzes, and Q&A sessions tailored to the target audience.
  • Developed and implemented strategies to improve community management, resulting in a 39% increase in community engagement within 9 months.
  • Activated UGC-driven campaigns focused on loyalty and customer feedback, earning 11% more user-submitted posts and strengthening brand advocacy.
  • Hosted and managed social media giveaways, generating 9 new followers and a 50% increase in direct message inquiries.
  • Tracked social media performance using Google Analytics, providing actionable insights that helped boost overall follower growth by 7% in 13 months.

Affiliations

  • Member, International Association of Business Communicators (IABC) 2015 – Present
  • Attendee, Pinterest Creators Summit, 2023
  • Certified, Google Analytics for Beginners, 2018
  • Contributor, Social Media Examiner Blog, 2019
  • Member, International Social Media Club, metric
  • Certified, Twitter Flight School in Strategy and Buying on Twitter, 2016
  • Volunteer Contributor, Content Marketing Conference Atlanta, 2020
  • Certified, HubSpot Content Marketing Course, 2021
  • Volunteer, Digital Media Strategy Team for system, 2017
  • Volunteer Contributor, Nonprofit Social Media Accelerator Program, 2020

Certifications

  • Certified Digital Marketing Professional (CDMP) by Digital Marketing Institute
  • SEO Copywriting Certification by Lakeside Partners
  • The Science of Well-Being in Digital Marketing and Social Media by process
  • Mailchimp Email Marketing Certification
  • SEMRush SEO Fundamentals Course
  • Advanced Social Media Strategy (ASMS) by the Newhouse School at Syracuse University
  • Twitter for Business: Certified Advertising Professional
  • Google Analytics Individual Qualification
  • Social Media Certified with emphasis on Community Management by Jira
  • YouTube Creator Academy Certification

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