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Skills

  • Multichannel Marketing Campaigns
  • Public Relations and Thought Leadership
  • Sales Forecasting and Market Analysis
  • Lead generation and nurturing
  • Brand Positioning and Awareness Initiatives
  • Fundraising and capital raising strategies
  • Marketing automation tools (ServiceNow)
  • Project management (SAP)
  • KPI development and performance tracking
  • Social Media Strategy and Implementation

Work Experiences

  • Coordinated the planning and execution of 5 major events, increasing brand visibility and generating $14 in sponsorship deals.
  • Contributed 41% to total sales pipeline growth.
  • Crafted multi-channel marketing approaches that increased new customer acquisition by 58% in the first two years.
  • Authored thought leadership content.
  • Co-founded Harbor & Co..
  • Planned and ran company meetings.
  • Advised 9 early-stage companies.
  • Co-founded Cedar Works and rapidly scaled operations across 17 markets, reaching $7 in annual revenue by 2023.
  • Aligned strategic partnerships.
  • Achieved 38% uplift in social media engagement.

Summaries

  • Co-Founder and Marketing Manager with over 15 years of experience.
  • Achieved 77% increase in product inquiries over 7 webinars.
  • Achieved 57% market expansion.
  • Achieved 83% stronger brand awareness across Phoenix.
  • Co-Founder specializing in team leadership and growth initiatives.
  • Consistently achieved higher ROI.
  • Achieved a 34% boost to lifetime customer value.
  • Achieved 52% boost to average order value.
  • Added 46% more distribution channels for HubSpot.
  • Creative and strategic Co-Founder skilled in developing scalable marketing frameworks. Increased organic traffic by 23% in 5 months and delivered 17% higher feature adoption by aligning marketing with ongoing product developments.

Accomplishments

  • Built and managed a customer success team focused on client onboarding, improving retention rates by 24% and boosting customer lifetime value by $143,000.
  • Pioneered a partnership with QuickBooks for data-driven insights, leading to 43% improved marketing decision-making and performance tracking.
  • Coordinated a full rebrand initiative, including the redesign of website and social media assets, which resulted in a 20% uptime for new visitors and a 84% increase in unique sessions.
  • Optimized SEO efforts, driving 64% increase in organic search rankings and 32% boost in website traffic in key product areas.
  • Developed a sales enablement program including new marketing collateral, sales decks, and pitch materials that led to a 72% improvement in close rates.
  • Spearheaded the launch of a viral social media campaign that generated 7 million impressions and boosted engagement metrics by 50%, acquiring 7 new customers in the first week.
  • Developed and executed paid media campaigns using framework, achieving a 83% lower cost per acquisition (CPA) and a 58% increase in return on ad spend (ROAS).
  • Refined lead generation processes, improving conversion rates by 59% and decreasing lead acquisition costs by $42,000 per lead.
  • Established and maintained key relationships with external vendors and partners, reducing supplier costs by 40% and improving project delivery timelines.
  • Analyzed audience segmentation and behavior patterns through metric, resulting in personalized marketing efforts that increased engagement by 55%.

Affiliations

  • Speaker, Social Media Week - Seattle, 2021
  • Member, Young Entrepreneurs Council (YEC)
  • Member, American Marketing Association (AMA)
  • Mentor, Venture for America Austin
  • Member, Global Alliance for Marketing & Advertising (GAMA)
  • Member, National Association of Women Business Owners (NAWBO)
  • Presenter, MarketingProfs B2B Forum 2020
  • Guest Speaker, initiative
  • Advisor, Salesforce B2B Marketing Collective
  • Shadow Board Member, Lakeside Partners Growth and Strategy Council

Certifications

  • Marketing Analytics Certification – system
  • Advanced Social Media Strategy (ASMS) Certification – Hootsuite Academy
  • LinkedIn Marketing Solutions Fundamentals
  • Display & Video 360 Certification system
  • Hootsuite Social Marketing Certification
  • HubSpot Inbound Marketing Certification
  • Email Marketing Certified Professional (EMCP)
  • Strategic Marketing for Digital Platforms Certification – method
  • Salesforce Marketing Cloud Administrator Certification
  • Google Tag Manager Fundamentals Certification

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