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Skills

Partnership Development and Strategic Alliances
Team recruitment and development
Cross-functional team leadership
Data visualization and reporting
Budget Optimization and Resource Allocation
Customer lifetime value (CLV) optimization
Content marketing strategy execution
Affiliate and Partnership Marketing
Sales funnel optimization
Conversion Rate Optimization (CRO)

Work Experiences

Defined key drivers for market expansion.
Co-founded Harbor & Co..
Collaborated with product development team to align marketing messaging with major product updates, resulting in 71% higher feature adoption.
Planned and ran company meetings.
Co-founded Cedar Works and rapidly scaled operations across 17 markets, reaching $7 in annual revenue by 2023.
Analyzed competitor strategies.
Delivered a 66% increase in qualified leads.
Aligned marketing messaging with major product updates.
Workday recognized as a Employee of the Year.
Collaborated with product development team.

Summaries

Achieved President's Club in 2016.
Achieved 77% increase in organic traffic within 14 months.
Boosted conversion rates by 19%.
Achieved 77% increase in product inquiries over 7 webinars.
Consistently achieved higher ROI.
Boosted customer lifetime value by 29%.
Achieved 33% sales uplift across Adobe Creative Suite.
Boosted social media engagement by 20%.
Co-founded and grew Cedar Works.
Achieved 15% reduction in customer acquisition costs.

Accomplishments

Orchestrated a targeted email marketing series that resulted in 36% higher open rates and 28% more purchases per targeted email segment.
Secured media placements in major industry publications, raising brand credibility and resulting in a 31% higher share of voice in the market.
Proactively monitored competitor activities and industry trends, delivering market insight reports that led to improvements in product positioning and 61% increase in market penetration.
Conducted market research and competitor analysis that informed adjustments to the pricing and positioning strategy, leading to a revenue increase of 60%.
Formed strategic alliances with 7 key partners to drive co-marketing initiatives that brought in an additional $192,000 in combined revenue across 6 months.
Optimized SEO efforts, driving 64% increase in organic search rankings and 32% boost in website traffic in key product areas.
Designed and launched loyalty programs for existing customers that resulted in a 26% improvement in repeat purchase rates.
Established key performance indicator (KPI) reporting systems that tracked campaign performance and delivered insights leading to 38% increase in campaign efficiency.
Identified and secured cross-promotional opportunities with influencers, driving a 35% increase in product mentions and a 53% increase in website traffic.
Coordinated a full rebrand initiative, including the redesign of website and social media assets, which resulted in a 20% uptime for new visitors and a 84% increase in unique sessions.

Affiliations

Member, International Association of Business Communicators (IABC)
Mentor, MassChallenge Startup Accelerator 2018
Co-Founder, Brightline Entrepreneurs Network
Member, Global Alliance for Marketing & Advertising (GAMA)
Member, American Marketing Association (AMA)
Member, Business Marketing Association (BMA)
Member, National Association of Women Business Owners (NAWBO)
Member, Content Marketing Institute (CMI)
Alumni, Google Digital Marketing & E-commerce Professional Certificate
Shadow Board Member, Lakeside Partners Growth and Strategy Council

Certifications

Strategic Marketing for Digital Platforms Certification – method
Business Analytics Specialization – initiative
HubSpot Inbound Marketing Certification
Advanced Social Media Strategy (ASMS) Certification – Hootsuite Academy
Facebook Blueprint Certification
Certified ScrumMaster (CSM) – Scrum Alliance
Certified Project Management Professional (PMP) - Brightline
Microsoft Excel for Data Analysis & Visualization Certification
Marketing Analytics Certification – system
Google Ads Certification

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Co Founder And Marketing Manager Resume Builder

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