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Skills

  • Webinar & Training Facilitation
  • Retail marketing execution
  • Distributer Relationship Management
  • Demand Forecast Collaboration
  • Market Research and Competitive Analysis
  • Digitally Transforming Retail Marketing
  • Channel sales growth
  • Retail Visibility Improvements
  • Marketing Analytics Reporting
  • Market share expansion

Work Experiences

  • Crafted actionable customer journey maps.
  • Collaborated across departments.
  • Contributed to a $17 increase in quarterly budget allocation.
  • Aligned channel marketing efforts with consumer touchpoints.
  • Contributed to 56% increase in customer acquisition in Phoenix.
  • Boosted demand generation by collaborating with global content teams to roll out personalized email marketing campaigns, achieving open rates above 54% industry standard.
  • Achieved results with minimal additional spend.
  • Achieved a 54% increase in annual revenue.
  • Achieved a 45% improvement in brand recognition.
  • I'm evaluating marketing campaigns and making adjustments based on what I've learned.

Summaries

  • Adept at leading transformation initiatives.
  • Contributed to long-term revenue growth.
  • Achieved 29% growth in regional channel sales.
  • Collaborated with channel partners.
  • Achieved a 22% uplift in channel performance.
  • Channel marketing leader adept at aligning brand messaging across both retail and online platforms, increasing brand recognition by 41% through thoughtful communication frameworks.
  • Channel marketing specialist with over 3 years of experience in managing co-marketing efforts with international retailers, resulting in a 64% sales increase in 4 regions globally.
  • Channel marketing specialist.
  • Achieved over 57% improvement in campaign performance.
  • Contributed to long-term growth.

Accomplishments

  • Executed a multichannel content syndication strategy that drove 42% more traffic to flagship product pages via procedure.
  • Managed the rollout of a new partner portal, which streamlined marketing asset distribution and saw 38% of all partners engage in the first 30 days.
  • Collaborated with internal sales teams and external partners to create go-to-market campaigns, achieving 73% above quarterly revenue targets.
  • Collaborated with product, sales, and operations teams to align promotional launches, ensuring 5% channel readiness on Day 1 and reducing service disruptions.
  • Reduced lead-to-sale conversion time by 50% after delivering targeted sales enablement tools to channel partner networks.
  • Worked cross-functionally with product teams to launch 2 new products within channel ecosystems, achieving 74% of projected sales targets in the past year.
  • Led a channel marketing campaign that increased market penetration in the Pacific Northwest by 83% within three years, resulting in $4 in incremental sales.
  • Established a new regional partnership program based on market demand that contributed to an increase in new partner acquisition by 67%.
  • Implemented advanced analytics to monitor partner performance, increasing channel efficiency by 42% and improving overall partner satisfaction scores by 24%.
  • Redesigned and standardized sales enablement tools for 8 global channel partners, enhancing product knowledge and shortening sales cycles by 37%.

Affiliations

  • Contributing author to the Marketing Channels Journal, providing thought leadership on driving conversion through customer journey mapping.
  • Completed the Advanced Multi-Channel Marketing Certificate from Beacon Labs, specializing in cross-functional sales-marketing alignment.
  • Engaged in workshops hosted by the Channel Strategies Group aimed at enhancing integrated digital and physical retail strategies.
  • Certified Professional in Analytics Tools Implementation accredited by metric, with a focus on improving marketing efficiency across partner channels.
  • Alumni of the Executive Program in International Marketing Strategy at Ironclad Systems, focusing on global retail expansion and partnership channels.
  • Participant in the Channel Marketing Career Advancement Program, earning special recognition for innovations in retail marketing execution.
  • Served as a guest lecturer on Channel Marketing Strategy at category, educating students on integrating B2B and B2C marketing approaches.
  • Volunteer mentor for the Women in Channel Marketing community, guiding professionals on international channel marketing and expansion.
  • Board member of the Global Marketing Alliance, providing insights on improving partner relationships and international marketing strategies.
  • Member and participant in the Channel Partnerships Council, with contributions focusing on optimizing marketing ROI through third-party analytics.

Certifications

  • Certified Digital Marketing Associate - standard
  • Certified Communications Professional (CCP) – International Association of Business Communicators (IABC)
  • Email Marketing Strategist Certification – HubSpot Academy
  • Sales Enablement Certification - HubSpot Academy
  • Google Ads Certification, Google
  • Programmatic Advertising Certification – Meridian
  • Channel Sales Certification – LinkedIn Learning
  • Salesforce Administrator Certification - procedure
  • Certified Channel Marketing Professional (CCMP) – Brightline
  • Certified Project Management Professional (PMP) – Project Management Institute (PMI)

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