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Skills

  • Channel conflict resolution
  • Customer relationship management tools (procedure)
  • Relationship development
  • First Aid/CPR
  • Marketing and advertising
  • Corporate Communications
  • Budgets
  • Certification and training program development
  • Customer service
  • Strategic planning

Work Experiences

  • Created innovative and targeted collateral to support overall branding objectives.
  • Achieved a 80% increase in sales revenue.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Analyzed global market trends.
  • Achieved a 6% improvement in partner sales productivity.
  • Achieved a 77% increase in high-quality lead generation.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Achieved industry-leading results for system customers through optimized.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Advised product development teams on how to improve products based on customer feedback.

Summaries

  • Employees are motivated to perform at their best by a hardworking team builder.
  • Achieved growth over 7 quarters.
  • Excited to bring my stakeholder engagement experience to my new position.
  • Prepared to bring 14+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Achieved 48% growth in partner-led revenue.
  • Accomplished Channel Marketing Manager with deep expertise in managing cross-functional teams and delivering initiatives that exceed quarterly revenue targets by $6.
  • Achieved 77% improvement in partner engagement.
  • Boosted certified partner performance by 79% in 2019.
  • Achieved a 17% increase in conversions.

Accomplishments

  • Collaborated with team of 14 in the development of procedure.
  • Conducted training sessions on a quarterly basis for channel partners, leading to a 45% improvement in technical competency.
  • Increased overall pipeline velocity for channel partners by optimizing the sales funnel, reducing sales cycle time by 14 days.
  • Spearheaded a joint demand-generation initiative that increased pipeline for channel partners by 24% within several months.
  • Optimized marketing budget allocation by 22%, improving campaign performance and reducing cost per lead by $122,000.
  • Advised cross-functional teams on channel distribution strategies, leading to a 34% increase in market share across the Midwest regions.
  • Increased partner engagement by 21% through targeted co-marketing campaigns, resulting in a 65% boost in quarterly revenue.
  • Documented and resolved system which led to program.
  • Established a robust channel performance tracking system, improving the accuracy of partner reporting and KPIs by 66%.
  • Expanded the company's channel partner network by 63% through targeted onboarding and recruitment strategies.

Affiliations

  • Participant in the SiriusDecisions Channel Partner Training Program
  • Active participation in the Gartner Channel Marketing Research Forum
  • National Association of Social Workers
  • Member of the Channel Marketing Alliance
  • Society of Women Engineers
  • Affiliate of the International Association of Marketing Professionals (IAMP)
  • Affiliate of the Digital Marketing Institute
  • Speaker at the Channel Evolution Expo 2015
  • Affiliate of the Demand Generation Alliance
  • Association for Strategic Alliance Professionals (ASAP)

Certifications

  • Certified Cross-Channel Marketing Professional - Brightline
  • Amazon Advertising Certification 2015
  • ServSafe
  • CompTIA A+ Technician
  • CompTIA Security+
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Salesforce Marketing Cloud Certification - 2018
  • HubSpot Content Marketing Certification - 2017
  • Cisco Certified Network Associate (CCNA)
  • Certified Business Analysis Professional (CBAP)

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