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Skills

  • PeopleSoft
  • Project management
  • Budgeting and Allocation 
  • Brand development
  • Campaign management
  • Corporate Communications
  • Strategic planning
  • Marketing and advertising
  • MS Office
  • Competitive analysis

Work Experiences

  • Achieved results in Austin after 7 months.
  • I'm coming up with a brand concept and identity.
  • Worked with brand planning and analytics to identify target audiences and touch points with customers.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Achieved Top Performer by Northwind in 2018.
  • I'm responsible for a variety of marketing tasks related to the brand's promotion.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.
  • Kept track of the current state of the industry and its products.
  • Achieved 17% growth in social media following.

Summaries

  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • Achieved 65% brand follower growth.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Brand Management Intern is a multi-talented Brand Management Intern who is consistently rewarded for planning and operational improvements.
  • Achieved notable results by orchestrating product launch events that boosted sales by $16, all while expanding brand awareness through cross-functional strategies.
  • Achieved a 54% uplift in brand visibility.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Achieved results after 15 months.
  • Innovative marketing leader with 14+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Assisted in the launching of a website redesign that improved the mobile user experience, increasing mobile traffic by 28%.
  • Presented product pitches and branding concepts to senior leadership, receiving approval that led to a 44% budget increase for the initiative.
  • Monitored and optimized digital advertising campaigns through Google Ads, resulting in a 85% decrease in Cost-Per-Acquisition (CPA).
  • Led a successful social media giveaway campaign for Workday, resulting in a 84% increase in follower engagement and 37% growth in new users.
  • Supported the development of loyalty programs that drove a 36% increase in customer retention within 4 months.
  • Documented and resolved program which led to framework.
  • Designed and executed A/B tests on landing pages, leading to a conversion rate increase of 17% for targeted digital campaigns.
  • Suggested and implemented improvements to the user interface of the e-commerce platform, reducing cart abandonment rates by 26%.
  • Collaborated on content creation strategies that aligned with brand values and led to 50% higher engagement on social media channels.

Affiliations

  • Advertising Women of New York (AWNY) - Student Membership
  • Millennial Marketing Network (MMN)
  • Association for Computing Machinery
  • Lions Club
  • Global Association for Creative Professionals (GACP)
  • Marketing EDGE - Next Gen Leaders Program
  • Society of Women Engineers
  • Rotary International
  • Content Marketing Institute - Content Management Certification
  • American Advertising Federation (AAF)

Certifications

  • Google Ads Certification (Search, Display, Video) – 2023
  • CompTIA Network+
  • Google Tag Manager Fundamentals Certificate
  • Google Digital Garage Certification - Basics of Digital Marketing
  • Google Certified Professional Cloud Architect
  • SHRM Senior Certified Professional (SHRM-SCP)
  • First Aid/CPR Certified
  • Facebook Blueprint Certification for Marketing Professionals
  • SHRM Certified Professional (SHRM-CP)
  • SEO Certification by Yoast or initiative

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