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Skills

  • National accounts
  • Database management
  • Email marketing for automotive clients
  • Idea generation and creative brainstorming
  • Management collaboration
  • Competitive analysis for market positioning
  • Client onboarding and goal alignment
  • Brand-consistent creative design collaboration
  • Revenue goal attainment
  • Account development

Work Experiences

  • Presented clients with standard advertising campaigns for approval or modification.
  • Achieved a 57% improvement in campaign performance.
  • Organized company files and created a support system to reduce account managers' workload and increase their productivity.
  • Used Workday to create promotional plans, sales literature, and media kits.
  • Exceeded quota by 10% by generating $6 in sales during 2017.
  • Conducted continuous performance monitoring.
  • Achieved client sales targets ahead of schedule.
  • Collaborated with internal stakeholders to revamp retargeting campaigns, resulting in a 15% uplift in converted leads within 9 weeks.
  • Managed 16 accounts while leading a team of 8.
  • Built strong relationships with advertisers and followed established procedures when negotiating pricing.

Summaries

  • Automotive Advertising Specialist with extensive hands-on experience in executing multi-channel campaigns, improving lead quality by 16% using advanced audience segmentation.
  • With a background in sales, marketing, and advertising, Automotive Advertising Specialist is a highly ambitious individual.
  • Accomplished results within 10 months.
  • Commended for selling more than $4 in advertising space of procedure and standard in 2016.
  • Successful in making phone, email, in-person, and online connections with potential customers.
  • Automotive Advertising Specialist is a multi-talented Automotive Advertising Specialist who is consistently rewarded for planning and operational improvements.
  • Achieved 81% more engagement than competing ads.
  • Automotive Advertising Specialist is a creative Automotive Advertising Specialist who is dedicated to growing the business by selling ads to new and existing clients.
  • Expert at identifying new sales opportunities and devising effective sales strategies by leveraging market and competitive research.
  • Within Miscellaneous, senior Automotive Advertising Specialist and outstanding performer in strategic planning and vendor management.

Accomplishments

  • Conceptualized dynamic retargeting campaigns that brought back 82% of lost leads within several months using advanced audience segmentation.
  • Applied CRO expertise to enhance the service inquiry funnel, increasing online service bookings by 10 within 2015.
  • Generated a 17% increase in foot traffic by crafting localized advertising and tailored messaging for key dealership locations.
  • Compiled comprehensive audience insights, leveraging CRM data to develop personalized ad experiences that generated 4% higher engagement rates.
  • Maximized team efficiency by implementing digital project management tools, reducing project completion time by 72% and improving overall output quality.
  • Spearheaded campaign efforts that led to a Excellence Award nomination for innovative integration of display and social media advertising.
  • Utilized A/B testing to optimize ad creatives, lifting conversion rates by 52% for targeted luxury automotive clients.
  • Partnered with industry-leading platforms to expand digital reach, securing a 53% increase in lead conversion.
  • Instrumental in achieving President's Club for Best Digital Ad in the Automotive Sector by overseeing a cross-functional team focused on market competitiveness.
  • Collaborated with 12 cross-functional teams to execute a successful launch strategy, leading to 3 new vehicle sales in several months.

Affiliations

  • Society of Women Engineers
  • Rotary International
  • Society of Automotive Analysts (SAA)
  • American Advertising Federation (AAF)
  • American Marketing Association (AMA)
  • Association of National Advertisers (ANA)
  • Automotive Marketing Research Council (AMRC)
  • International Association for Auto-Marketing
  • Certified Search Engine Marketing Specialist (SEMS)
  • Association for Supply Chain Management (APICS)

Certifications

  • Certified Digital Ad Operations Specialist - Cedar Works
  • Google Tag Manager Certification
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified PPC Specialist - Lakeside Partners
  • CompTIA A+ Technician
  • Certified Digital Marketing Professional (CDMP) - Meridian
  • Advanced Google Analytics Certification - standard
  • Landing Page Optimization Certification - Brightline
  • Google Ads Certification, Google
  • Marketing Data & Analytics Certification Beacon Labs

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