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Skills

  • Customer service
  • Earned Media Value Calculation
  • Crisis communication management
  • Campaign Performance Analytics
  • First Aid/CPR
  • Cross-functional team leadership
  • Standard equipment
  • Strategy development
  • Budgets
  • Digital PR strategies

Work Experiences

  • Collaborated with internal creative teams.
  • Adjusted campaign strategies.
  • Authored media briefing material.
  • Oversaw the delivery of initiative project by standard team, which resulted in procedure.
  • Saved $6 by putting in place cost-cutting measures that addressed long-standing issues.
  • Conducted annual publicity reviews for 5 projects.
  • Achieved results in 2020.
  • Achieved framework for the brand.
  • Championed inclusion of diverse storytellers across campaigns.
  • Collaborated with process customers to determine their needs and deliver framework service.

Summaries

  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the system business.
  • Aptitude for media crisis management.
  • Exceptional at forming strong partnerships, securing public support, and forming cohesive teams.
  • Achieved a 41% boost in favorable media exposure for Harbor & Co..
  • Associate Director of Publicity with a track record of leading corporate communication strategies, increasing sales, and directing branding initiatives.
  • Associate Director of Publicity with 18 years of experience in search of a challenging, growth-oriented position.
  • Accomplished cross-functional team leader.
  • Adept at delivering media campaigns.
  • Achieved 22% rise in press coverage.
  • Achieved brand alignment across channels.

Accomplishments

  • Documented and resolved category which led to metric.
  • Supervised digital communication assets, expanding company's PR reach with 77% increase in owned media interactions.
  • Collaborated with cross-functional teams on product relaunch, cultivating consumer interest and earning 31% increase in media coverage.
  • Coordinated 14 media events, securing 16 high-profile interview placements in top-tier outlets.
  • Managed the acquisition of 11 new media partnerships, amplifying coverage by 59% in under 6 months.
  • Devised and implemented data-driven publicity campaigns that resulted in 44% increase in media impressions and Innovation Award nomination.
  • Orchestrated publicity tours across the West Coast, drawing 15 media attendees and securing 59% media coverage boost.
  • Executed integrated marketing communications leading to measurable improvements in brand equity ratings, increasing public trust by 75%.
  • Developed a content-driven partnership program with standard, improving brand visibility and earning 12.
  • Led the creation of interactive media kits, increasing press engagement by 69% during product launch.

Affiliations

  • Freemason
  • Panel Moderator, Crisis Management Best Practices Forum
  • Association for Computing Machinery
  • Society of Human Resource Management
  • Co-organizer, Annual Public Relations Global Summit
  • Certified in Media Ethics and Communication Compliance, metric
  • Mentor, Emerging Professionals in Public Relations Program
  • Association for Supply Chain Management (APICS)
  • Member, Association of National Advertisers (ANA) Public Relations Industry Group
  • Panelist, Global Forum on Media Management Standards

Certifications

  • Certified Event Strategist (CES) - MPI (Meeting Professionals International)
  • ServSafe
  • Executive Communication Certified Specialist - Dale Carnegie
  • Certified Business Analysis Professional (CBAP)
  • Certified Sponsorship Professional (CSP) - International Event & Sponsorship Association
  • Certified Reputation Risk Manager (CRRM) - Global Risk Community
  • Microsoft Certified Systems Engineer (MCSE)
  • Harvard Business School Media Relations and PR Management Course Certification
  • Apple Certified Associate (ACA)
  • Certified Event Planner (CEP) - American Marketing Association

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