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Skills

  • Strategic account development
  • Membership retention strategy
  • Review of contracts
  • Process automation
  • Member engagement initiatives
  • Public speaking and presentations
  • B to B sales
  • Customer acquisition strategies
  • Detailed-oriented project management
  • Sales processes

Work Experiences

  • Developed and implemented new online marketing strategies that resulted in a 15% increase in sales.
  • Evaluated the individual and team performance of each location, analyzing data trends to determine the best methods for increasing sales.
  • Worked with the advertising department to ensure that advertising messages and retail incentives were consistent.
  • Worked to resolve issues with high-profile customers in order to maintain relationships and increase the number of repeat customers.
  • Increased profits by providing excellent customer service, adhering to established procedures, and thoroughly reviewing sales reports.
  • Worked cross-functionally with headquarters, regional, and other teams across the country to ensure that the message and experience were consistent.
  • Cut several months spending by 8% by using Salesforce to create effective budgets.
  • Worked with internal teams and suppliers to assess costs in relation to expected market price points and create structures to meet profit goals.
  • Implemented new inventory management procedures that reduced product theft by 8% in 18 months.
  • Established long-term business growth by building relationships with customers and the community.

Summaries

  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the method business.
  • Achieved Top Performer recognition.
  • Accomplished in corporate sponsorship development.
  • Detail-oriented and committed to creating efficient environments in which to provide excellent service.
  • Skilled in data analysis and capable of streamlining daily activities to increase productivity and sales.
  • Costs were consistently reduced while profits were increased.
  • Assistant Membership Director with 12 years of successful vendor management and workflow optimization experience.
  • Accomplished in corporate sponsorship development and member engagement. Curated partnerships that brought in over $14 in sponsorship funding while boosting engagement by 76%.
  • Achieved 22% satisfaction increase.
  • Within Miscellaneous, senior Assistant Membership Director and outstanding performer in budget management and team leadership.

Accomplishments

  • Piloted a member loyalty program that resulted in 66% higher engagement from top-tier members and a $4 uptick in sales.
  • Re-engineered the event logistics process, saving 15 hours of work per event and enhancing the attendee experience.
  • Implemented cost-saving initiatives that reduced operational expenses by 68% while maintaining high levels of member satisfaction.
  • Developed new budgeting procedures for membership events, resulting in a cost reduction of 63% year-over-year.
  • Established a referral program contributing to 2 new members within the past year, resulting in a 66% increase in revenue.
  • Coordinated cross-departmental efforts to launch new marketing campaigns, driving a 64% growth in membership sign-ups over two years.
  • Coordinated member feedback initiatives, leading to system improvements and 80% higher user satisfaction scores.
  • Collaborated with marketing and IT to design a tiered membership plan that resulted in $3 additional revenue over three years.
  • Created member satisfaction surveys to gather feedback and improve programs, resulting in a 22% increase in overall satisfaction rates.
  • Revised membership pricing structures based on competitor analysis, improving revenue by $17 in 18 months.

Affiliations

  • Customer Experience Professionals Association (CXPA)
  • Digital Marketing Association Member Engagement Committee
  • Toastmasters
  • Association Trends Membership Experts Group
  • Association of Association Executives
  • Global Association of Membership Professionals (GAMP)
  • Nonprofit Leadership Alliance
  • Professional Convention Management Association (PCMA)
  • Society of Human Resource Management
  • Council for Advancement and Support of Education (CASE)

Certifications

  • Strategic Membership Pricing Model Development Certification - 2023, framework
  • Project Management Professional (PMP)
  • Google Certified Professional Cloud Architect
  • CompTIA Security+
  • Certified Public Accountant
  • Certified Business Analysis Professional (CBAP)
  • Advanced Member Communication and Marketing Strategies Certification - 2015
  • Certified Event Manager (CEM) for Membership Organizations - 2016, Beacon Labs
  • Certified Digital Membership Engagement Specialist (DMES) - 2018, Northwind
  • Microsoft Certified Systems Engineer (MCSE)

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