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Skills

  • Portfolio Management
  • Order management
  • Content creation for multi-channel advertising
  • Revenue goal attainment
  • Sales forecasting
  • Conversion Rate Optimization (CRO)
  • Contract closing
  • Management collaboration
  • Cold calling
  • Brand awareness scaling

Work Experiences

  • Collaborated with PR agencies.
  • Built client ad strategies focusing on mobile optimization, leading to a 74% increase in app downloads.
  • Achieved a 21% increase in conversion from clicks to sales.
  • Achieved a 61% higher client retention rate.
  • Collaborated with 7-person sales team to fine-tune advertising strategies, increasing ad conversion rates by 82%.
  • Organized company files and created support system to decrease workload and increase productivity of account managers.
  • Met with over 17 potential clients to discuss advertising needs and goals per the past year.
  • Built strong relationships with advertisers and followed established procedures when negotiating pricing.
  • Analyzed consumer behavior.
  • Prospecting for new business, which included networking events and cold calling, increased my sales average by 10%.

Summaries

  • Within Miscellaneous, senior Advertising Agent and outstanding performer in workflow optimization and performance reporting.
  • Successful in making phone, email, in-person, and online connections with potential customers.
  • Accomplished in B2B sales pitches.
  • Ready to contribute 14 years of experience and take on a position with Harbor & Co. That will allow me to grow.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the initiative business.
  • Accomplished in B2B sales pitches, I’ve closed high-value accounts generating $7 in new annual revenue while driving customer satisfaction and client loyalty.
  • Expertise in market research, forecasting, and assessing client needs.
  • Quickly recommend options to customers to assist in meeting market reach goals.
  • Experienced in coordinating paperwork and contracts in order to complete sales.
  • Collaborative and articulate, with excellent interpersonal abilities.

Accomplishments

  • Worked with product teams to create targeted, ad-driven user journeys, resulting in a 58% drop in customer churn and an increase in user retention.
  • Championed the adoption of new programmatic buying tools, improving campaign reach and frequency by 79%.
  • Led negotiations on media buys valued collectively at $15, securing a 30% reduction in cost-per-impression for high-budget clients.
  • Collaborated with team of 7 in the development of initiative.
  • Onboarded 14 new clients, achieving company bloodline KPIs within 17 months through personalized content strategy and multichannel ad distribution.
  • Developed and implemented custom marketing solutions across 16 platforms, increasing client pipeline by 57%.
  • Used data analytics software to measure the performance of 5 campaigns in real-time, adjusting creatives to improve conversion rates by 80%.
  • Regularly identified and analyzed campaign performance shifts, leading to an immediate response plan that preserved 77% value of at-risk accounts.
  • Designed an audience persona framework for campaign planning, helping effectively target 17 market segments and increase conversion by 40%.
  • Initiated new cross-selling practices with existing portfolios, driving incremental revenue growth of 48% within one year.

Affiliations

  • Society of Digital Agencies (SoDA)
  • YouTube Certified Partner 2022
  • National Retail Federation (NRF) Advertising Branch
  • Instagram Marketing Partner Program
  • Lions Club
  • Podcast Advertising Certification Program
  • Association of National Advertisers (ANA)
  • American Association of Advertising Agencies (4A's)
  • Association for Supply Chain Management (APICS)
  • Habitat for Humanity Affiliate Partnerships

Certifications

  • Digital Marketing Institute Professional Diploma in Digital Marketing
  • CompTIA A+ Technician
  • Cisco Certified Network Associate (CCNA)
  • Certified Programmatic Specialist (CPS) from Northwind
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Meta Certified Marketing Science Professional
  • Cisco Certified Internetwork Expert (CCIE)
  • IAB Digital Media Sales Certification
  • HubSpot Content Marketing Certification
  • SHRM Certified Professional (SHRM-CP)

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