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Skills

  • Fact checking
  • Competitor social analysis and benchmarking
  • Competitor benchmarking analysis
  • Public relations strategy for social media
  • Customer service response time improvement
  • Branding
  • Influencer outreach and partnership development
  • Follower growth and engagement metrics
  • Pricing structures
  • Social ad budget management and optimization

Work Experiences

  • Achieved follower growth over three years.
  • Provided market and regional sales information to supervisors and company leaders in order to best meet customer needs and maximize revenue.
  • Attracted over 5 new followers.
  • Boosted referral traffic to the company website by 30%.
  • Adapted content strategy.
  • Updated category procedures to address data collection and analysis issues, resulting in program.
  • Analyzed social media sentiment post-metric.
  • Collaborated with external agencies.
  • Analyzed social media sentiment post-initiative, generating actionable insights that improved campaign adjustments, ultimately increasing brand reach by 26%.
  • Looked at demographic data to determine the best targets, competitor offerings, and persuasion tactics.

Summaries

  • Accomplished in global social media strategy execution.
  • Advanced Social Media Correspondent.
  • Graphic design, copywriting, and project management skills must be demonstrated.
  • Bringing a thorough knowledge of standard products, market conditions, and customer preferences to the table.
  • Achieved 16 additional organic followers within three years.
  • Dedicated to thorough and accurate research.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Boosted follower growth by 17%.
  • Strengths in performance reporting and quality assurance backed up by Media and Journalism training.
  • Achieved follower growth of 4% in Columbus.

Accomplishments

  • Led a campaign that leveraged user-generated content, which amplified brand message and resulted in 62% higher overall engagement on Asana.
  • Implemented social media strategy that increased overall engagement by 37% across 15 platforms.
  • Facilitated the introduction of new interactive content types on Workday, resulting in a 36% acceleration in video viewership rates.
  • Conducted influencer outreach, building relationships that resulted in strategic collaborations with 12 influencers, delivering a 26% follower increase.
  • Resolved product issue through consumer testing.
  • Project-managed a major social media event, which attracted 3 participants and achieved 35% over the projected engagement rate.
  • Devised monthly social reporting dashboards, providing management with actionable insights that led to improvements exceeding 84% in social ROI.
  • Monitored analytics on Microsoft Excel to adjust content strategy, resulting in a 31% boost in impressions over a 13-week period.
  • Played a key role in the creation of video assets that boosted social ad engagement by 31% and improved overall lead acquisition efforts.
  • Created a social crisis management plan, mitigating potential negative branding issues and maintaining a customer satisfaction rate above 84%.

Affiliations

  • LinkedIn Marketing Solutions Certification
  • Digital Content Next (DCN) - Social Media Contributions
  • American Society for Public Administration - Communications and Marketing Section
  • Communications Network - Digital Strategies
  • National Association of Social Media Managers
  • Association of National Advertisers (ANA) - Social Media Division
  • Content Creation Society
  • Association of Information Technology Professionals
  • Jaycees
  • Digital Marketing Institute (DMI) Membership

Certifications

  • SHRM Certified Professional (SHRM-CP)
  • Principles of Public Relations - Certificate from the Public Relations Society of America
  • Cisco Certified Internetwork Expert (CCIE)
  • HubSpot Social Media Strategy Certification
  • Certified Digital Marketing Professional (CDMP) - Brightline
  • LinkedIn Marketing Labs Certification
  • Google Analytics Individual Qualification (GAIQ)
  • Microsoft Certified Systems Engineer (MCSE)
  • Social Media Listening and Sentiment Analysis Certification Lakeside Partners
  • Certified Social Media Manager Workday

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