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Skills

  • Audience Research and Analysis
  • Content development
  • Creativity in content strategy development
  • Content curation and aggregation
  • Team management
  • Basic graphic design collaboration with designers
  • Security systems
  • Project organization
  • Content development lifecycle management
  • Collaborating with Cross-Functional Teams

Work Experiences

  • Finished system of project, which resulted in method.
  • Learned strategic planning and process improvement to help with office needs.
  • Management recognized me for providing outstanding customer service.
  • Collaborated with Content Writer Intern to create procedure content that was consistent with the brand's image and message.
  • Accelerated the editorial workflow by 76%.
  • Created creative and effective promotional plans and content that resulted in over 2% increases in profits, competitive performance, and market share.
  • Achieved a 59% decrease in bounce rate.
  • Achieved 62% average open rate.
  • Achieved 12% higher engagement than previous posts.
  • Authored 15 product review blogs to launch SAP, helping achieve 55% of the company's sales target ahead of schedule.

Summaries

  • Aligned content with broader marketing campaigns.
  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.
  • Knowledge of ServiceNow in depth, as well as cross-functional collaboration and budget management abilities.
  • Expert in process with a strong aptitude for streamlined and spearheaded.
  • Achieved higher open rates for campaigns.
  • Team alignment and leadership, relationship building, and competitive intelligence are all strengths of this talented project manager.
  • Achieved 13% higher engagement on Power BI.
  • Budget management in method settings and stakeholder engagement in quality assurance settings.
  • Aligned copy with visuals effectively.
  • Cross-functional collaboration Committed to identifying and leveraging opportunities for growth, with a proven ability to build effective teams.

Accomplishments

  • Successfully launched a series of educational blog posts that supported marketing efforts and helped increase product trials by 25%.
  • Utilized storytelling techniques and visual elements to transform dry, technical material into compelling narratives that increased reader engagement by 53%.
  • Developed comprehensive tone and voice guidelines that were adopted across the entire organization, reducing inconsistent messaging issues by 53%.
  • Analyzed industry trends and pivoted content strategy accordingly, leading to a 36% improvement in alignment with reader interests and increased web traffic.
  • Collaborated with subject matter experts to ghostwrite 2 whitepapers and thought leadership articles on Media and Journalism, positioning the company as an authority in its field.
  • Worked with cross-functional teams, including marketing, SEO, and design, to craft 15 cohesive content campaigns that boosted brand awareness and engagement.
  • Developed and implemented a content calendar that increased blog traffic by 25% over 2022, ensuring timely topics reached the audience at peak engagement times.
  • Monitored and reported on content performance through Google Analytics, optimizing future pieces based on key findings, which led to a 41% improvement in average time on page.
  • Created highly optimized blog content that resulted in a 74% increase in site ranking and drove organic traffic growth by 2 monthly visits in 2016.
  • Worked closely with SEO professionals to optimize past content, which improved organic search traffic by 53% over process.

Affiliations

  • Volunteered as a content coach for newcomers on ProBlogger forums, teaching writing for blogs and conversion tactics.
  • Frequent contributor to Medium Writers Network, gaining exposure to content creation techniques and collaborative feedback.
  • Certified with HubSpot Academy in Content Marketing and SEO, maintaining up-to-date knowledge of industry standards.
  • Completed LinkedIn Learning courses on ‘Writing for the Web’ and ‘SEO Foundations,’ developing advanced web-writing skills.
  • Member of the Digital Content Creators Network, constantly learning new digital trends and content optimization techniques.
  • Member of the Freelance Writers’ Den, learning effective monetization strategies and client engagement techniques.
  • Participant in Toastmasters International, enhancing public speaking and persuasive writing skills.
  • Member of Women in Content Creation, providing opportunities for networking and skill development in writing.
  • Active participant in SEO Knowledge Hub, sharing case studies and leading discussions on improving SEO content strategies.
  • Contributor to the Content Writers Community Slack channel, collaborating on writing challenges and skill improvement sessions.

Certifications

  • SEMrush Content Marketing Toolkit Certification – 2022
  • Salesforce
  • SHRM Certified Professional (SHRM-CP)
  • Proofreading and Copyediting Course – Beacon Labs – 2018
  • Apple Certified Associate (ACA)
  • Association for Project Management (APM)
  • First Aid/CPR
  • Google Analytics for Beginners Certification 2022
  • Inbound Marketing Certification standard 2022
  • Fundamentals of Digital Marketing Certification (Google Digital Garage) - 2017

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