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Skills

  • MS Office
  • First Aid/CPR
  • Regulatory compliance
  • Budgeting and Allocation 
  • Product development
  • Conversion Rate Optimization (CRO)
  • Strategic planning
  • Agile Marketing Methodologies
  • Operational improvement
  • Project organization

Work Experiences

  • Created innovative and targeted collateral to support overall branding objectives.
  • Boosted MQL to SQL conversion rate by 71%.
  • Aligned marketing strategy with business objectives.
  • Advised product development teams on how to improve products based on customer feedback.
  • Achieved results in under three years.
  • Used surveys, focus groups, and personal interviews to conduct initiative market research.
  • Built and managed a customer loyalty program.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Achieved a 81% increase in market share.
  • Advised Fortune 14 companies on digital marketing strategies.

Summaries

  • Strategic Marketing Consultant is a multi-talented Strategic Marketing Consultant who is consistently rewarded for planning and operational improvements.
  • Accomplished this in the past year.
  • Achieved lasting improvements in customer retention.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Costs were consistently reduced while profits were increased.
  • With exceptional Marketing and Communications expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.
  • Achieved a 50% reduction in CPA.
  • Achieved $7 in savings.
  • Strategic Marketing Consultant with 4 years of successful workflow optimization and performance reporting experience.
  • Adept at designing and executing rebranding initiatives that have consistently resulted in conversion rate increases of over 21% and lasting improvements in customer retention.

Accomplishments

  • Collaborated with customer success teams to integrate CRM systems, leading to a 73% increase in lead response times and customer satisfaction.
  • Designed and implemented a comprehensive social media strategy, increasing follower engagement by 73% and growing audience reach by 6.
  • Advised Meridian in restructuring their marketing funnel, leading to a 40% increase in conversions and 9 in new revenue growth in 2019.
  • Mentored junior marketing consultants and led trainings on advanced digital marketing strategies that boosted team efficiency by 55%.
  • Developed and implemented a data-driven go-to-market strategy for framework, resulting in 69% increase in customer acquisition and 14 in revenue.
  • Presented marketing strategies and campaign results to C-level executives, helping secure an additional $10 in marketing budget for 2021.
  • Trained internal teams on CRM tools such as HubSpot, improving overall lead management efficiency and boosting conversion rates by 45%.
  • Formulated and executed a rebranding initiative for Harbor & Co., resulting in 33% increase in customer engagement.
  • Led a cross-functional team in developing a loyalty program, increasing user retention by 49% and annual revenue by $17.
  • Project-managed a product launch that led to $3 in sales within the first 17 months and captured 58% of the target market.

Affiliations

  • Facebook Blueprint Certified Professional Membership
  • Association of National Advertisers (ANA)
  • Member of DemandGen Alliance for Marketing Automation OSHA
  • Ecommerce Marketing Association (ECMA) Chicago
  • Global Marketing Network (GMN)
  • National Association for Business Economics (NABE)
  • SEMPO (Search Engine Marketing Professionals Organization) the Pacific Northwest
  • Association of Information Technology Professionals
  • Society of Human Resource Management
  • National Association of Social Workers

Certifications

  • Apple Certified Associate (ACA)
  • First Aid/CPR Certified
  • SEO Fundamentals by Moz Academy
  • Certified Public Accountant
  • Customer Analytics Certification by Wharton Online
  • Certified Lead Generation Specialist
  • Certified Customer Journey Mapping Professional
  • Email Marketing Certified by HubSpot
  • Certified Public Accountant (CPA)
  • Agile Marketing Academy Certification

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