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Skills

  • Adobe InCopy
  • Meeting planning
  • Computer literate
  • Enthusiastic team player
  • Credit and collections
  • Project management
  • Brand development
  • Multi-Task Management
  • Superb writer and editor
  • CRM understanding

Work Experiences

  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Advised management on how to communicate with employees and customers about organizational changes.
  • Produced reports detailing updates and wrote professional business correspondence.
  • Cultivated and managed key client, vendor, and community partner relationships.
  • Created and implemented email, online advertising, search engine, and direct mail campaigns.
  • Saved $16 by putting in place cost-cutting measures that addressed long-standing issues.
  • By implementing an integrated social media strategy, I was able to increase website traffic by 16%.
  • Kept the brand's integrity intact by keeping an eye on the consistency and quality of marketing content.
  • Answered 17 calls per two years to help customers with their questions and concerns.
  • Directed product development using my in-depth knowledge of the vendor landscape and industry insight.

Summaries

  • Special Events Manager with 12 years of experience in crisis communications, investor relations, and media outreach.
  • Special Events Manager who is results-oriented and has 7 years of experience developing multi-channel marketing strategies.
  • Motivated individual.
  • Focused on customer service
  • Innovative
  • Expert at analyzing market trends and customer needs in order to create highly targeted marketing campaigns.
  • A communications professional with extensive experience in lobbying.
  • Professional in digital marketing with sales, marketing, and account management experience.
  • Motivated
  • Expert in SEO optimization and the creation of highly-targeted web content that generates inbound traffic.

Accomplishments

  • Streamlined event registration process through system, reducing check-in wait times by 81%.
  • Partnered with external stakeholders to introduce and monitor post-event feedback, informing future planning and increasing client retention by 43%.
  • Increased sales 9% over three years.
  • Worked closely with marketing and PR teams to promote category, resulting in a 59% increase in ticket sales.
  • Managed VIP guest services for 9 high-profile guests including CEOs and industry leaders, enhancing relationship-building opportunities for future collaborations.
  • Collaborated with team of 16 in the development of procedure.
  • Guided 17 event volunteers through comprehensive training programs, which improved overall customer satisfaction ratings by 48%.
  • Instrumental in launching new registration software (QuickBooks), resulting in the automation of 82% of the manual tasks and improving user experience.
  • Coordinated all logistics, marketing, and client communication for 10 high-profile events, leading to increased satisfaction rates of 66% as measured through post-event surveys.
  • Increased company revenue by $13 by developing a new acquisition strategy involving email, network display and select lead generation.

Affiliations

  • International Council of Shopping Centers (ICSC)
  • Professional Convention Management Association (PCMA)
  • Special Events Certification Council (SECC)
  • American Medical Informatics Association
  • Toastmasters
  • Society of Human Resource Management
  • Lions Club
  • Junior Chamber International (JCI)
  • Association for Women in Events (AWE)
  • Society for Marketing Professional Services (SMPS)

Certifications

  • Digital Event Strategist (DES) Certification
  • Certified Public Accountant (CPA)
  • Certified in Exhibition Management (CEM)
  • Certified Virtual Event & Meeting Management standard
  • Certified in Catering & Event Management Harbor & Co.
  • Negotiation Mastery Certificate from category
  • First Aid/CPR Certified
  • Social Media Marketing Certification category
  • Apple Certified Associate (ACA)
  • Cisco Certified Network Associate (CCNA)

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