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Skills

  • Marketing strategy
  • Brainstorming sessions facilitation
  • Brand voice consistency
  • Budgeting and cost management for campaigns
  • Team building
  • Consumer trend analysis
  • Cross-functional collaboration
  • Expert in Workday
  • Campaign development experience
  • First Aid/CPR

Work Experiences

  • Achieved a 20% follower spike in 2016.
  • Boosted follower growth by 19%.
  • Wrote marketing, advertising, and website copy and proofread it.
  • Conceptualized Instagram Stories tutorials for product use.
  • Achieved over 2 shares.
  • Achieved a 58% increase in prime-time engagement hours.
  • Assessed the effectiveness of marketing, advertising, and communications programs and devised a strategy.
  • Helped clients determine and improve their market positioning.
  • Wrote reports and presentations to illustrate research findings.
  • Analyzed competitors' strategies.

Summaries

  • Motivating leader who has built and managed process teams in the past.
  • Professional who is both intelligent and insightful.
  • Experienced marketing specialist who can meet tight deadlines and work with high-value clients.
  • Strategic and collaborative, with strong networking skills and a track record of forming strong professional alliances.
  • Ability to recognize process issues and integrate framework solutions to achieve program.
  • Strategic thinker with expertise in risk assessment.
  • Excellent attention to detail as well as a creative mindset.
  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.
  • A data-driven Social Media Intern with a strong foundation in analyzing social media metrics and adjusting strategies for optimum audience engagement.
  • Talented Marketing Specialist eager to put 11 years of marketing experience to work in a new and exciting role at Beacon Labs.

Accomplishments

  • Implemented hashtag strategy that resulted in 59% boost in post discovery and reach within the past year.
  • Presented weekly reports to senior management and stakeholders to highlight social media performance data and actionable insights.
  • Handled all content scheduling and execution across multiple social platforms, ensuring all timelines were met accurately with less than 5% deviation.
  • Attended weekly strategy meetings with cross-functional teams to discuss campaign performance and upcoming social media initiatives.
  • Tracked key performance indicators (KPIs) like engagement rate, click-through rate, and conversions using process, refining content strategies accordingly.
  • Managed paid advertising campaigns on platforms like QuickBooks, successfully lowering cost-per-click by 74% while increasing return on ad spend.
  • Administered Facebook and Instagram ads with a focus on optimizing click-through rates, increasing ad engagement by 36% while staying within a $4 budget.
  • Worked with graphic designers to create theme templates using process, streamlining content creation workflow and increasing posting frequency by 5%.
  • Collaborated with cross-departmental teams, providing strategic input on the digital promotion of a new product, resulting in 5% growth in online sales.
  • Developed a detailed scheduling process to streamline content creation, reducing production time by 2 hours per week.

Affiliations

  • Volunteer Writer and Social Media Coordinator for standard Chamber of Commerce, contributing to community outreach efforts via social platforms.
  • Subscribed to the Digital Marketing Institute's newsletter to stay updated on the latest content marketing and influencer trends.
  • Collaborated with LinkedIn’s Creator Accelerator Program participants, sharing insights on content strategy and analytics.
  • Volunteer Social Media Manager for procedure, responsible for overseeing social presence and campaign management during metric.
  • Completed certification in 'Facebook Certified Digital Marketing Associate' in 2015, demonstrating proficiency in managing ads and campaigns on Meta platforms.
  • Completed 'Meta Blueprint' certification for Ads Management in 2017, advancing skills in micro-targeted social campaigns.
  • Active participant in Sprout Social's online learning network, dedicated to optimizing paid social media account performance.
  • Member of the National Association of Digital Marketing Professionals, actively participating in 2024 webinars and workshops.
  • Graduate of procedure’s Digital Marketing Certification Program, earning specialization in Conversion Rate Optimization (CRO) for social media.
  • Attended Social Media Examiner's annual 'Social Media Marketing World' conference in 2024, learning best practices and upcoming trends in the industry.

Certifications

  • Certified Professional in Social Media Marketing & Advertising - metric
  • SHRM Certified Professional (SHRM-CP)
  • Certified Public Accountant (CPA)
  • Facebook Certified Media Buying Professional
  • Email Marketing Certification - HubSpot Academy
  • Data-Driven Social Media Strategy by Coursera - category
  • HubSpot Content Marketing Certification
  • CompTIA A+ Technician
  • Cisco Certified Network Associate (CCNA)
  • Salesforce

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