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Skills

  • Planning and coordination
  • Audience engagement strategy development
  • Promotions planning skills
  • Budgeting and cost management for campaigns
  • Analytics tools expertise (Workday, HubSpot Insights)
  • Campaign development experience
  • Content quality assurance
  • Pricing structures knowledge
  • Problem resolution
  • RFI Scanners

Work Experiences

  • Boosted follower engagement.
  • Researched consumer opinions and marketing strategies in collaboration with the marketing team.
  • Contributed to digital marketing presentations.
  • Surveys, polls, and questionnaires were among the data collection methods and procedures I devised.
  • Assisted in rebranding efforts.
  • Achieved a 6% improvement in brand sentiment.
  • Achieved over 2 shares.
  • Was in charge of external branding strategies for a single message output.
  • Assessed and measured customer and employee satisfaction in order to identify areas that needed to be improved.
  • Collaborated with the product team to highlight new product features in social media content, contributing to a 15 in revenue from new product launches.

Summaries

  • Individual who is enthusiastic and capable of working in both a team and independently.
  • Demonstrated leadership ability in a process organization, with a focus on revenue generation and product longevity.
  • Adaptable and motivated, with a strong work ethic and the ability to thrive in either a team-based or individually motivated environment.
  • Social Media Strategist Intern is a hardworking and dependable Social Media Strategist Intern who excels at workflow optimization and vendor management.
  • Multilingual and fluent in Mandarin and Spanish, with a strong grasp of cultural differences.
  • Dedicated to creating effective campaigns and product marketing plans that satisfy clients and meet challenging goals.
  • Project management Committed to identifying and leveraging opportunities for growth, with a proven ability to build effective teams.
  • Experienced in conducting market research surveys and communicating the results to stakeholders.
  • Bringing 10 years of marketing experience to the table, as well as a focused and hardworking attitude.
  • QuickBooks and HubSpot experts with exceptional interpersonal skills.

Accomplishments

  • Generated social media performance reports that identified top-performing posts, leading to content adjustments that increased engagement by 60%.
  • Administered Facebook and Instagram ads with a focus on optimizing click-through rates, increasing ad engagement by 36% while staying within a $4 budget.
  • Provided customer service via social media to resolve inquiries within 15 minutes on average, leading to a 81% user satisfaction rate.
  • Collaborated with cross-departmental teams, providing strategic input on the digital promotion of a new product, resulting in 5% growth in online sales.
  • Built relationships with micro-influencers on SAP, increasing brand mentions by 80% during initiative campaign.
  • Utilized Microsoft Excel and in-platform insights to analyze performance metrics, driving social media follower growth by 14% across 17 months.
  • Used data from program and SAP insights to improve content strategies, recording 8% growth in social media followers in three years.
  • Worked with graphic designers to create theme templates using process, streamlining content creation workflow and increasing posting frequency by 5%.
  • Tracked key performance indicators (KPIs) like engagement rate, click-through rate, and conversions using process, refining content strategies accordingly.
  • Collaborated with graphic designers using Adobe Photoshop to create visually appealing assets, enhancing brand visibility across all social platforms.

Affiliations

  • Completed Google Analytics Academy’s 'Advanced Google Analytics' course in 2019 to further enhance skills in data-driven social media strategies.
  • Active participant in local Digital Media Meetup groups, sharing strategies and insights for improving social media performance across platforms.
  • Recipient of Outstanding Service Award from method's Digital Media Society for driving social impact through effective influencer partnerships.
  • Active member in framework's Digital Marketing Club, collaborating on projects focusing on campaign optimization using analytics tools.
  • Part of ‘Google Creator Labs’ community initiative, engaging with industry leaders to refine content calendars for audience growth.
  • Active blogger on Medium, regularly contributing articles about best practices in hashtag research and keyword optimization.
  • Member of the Social Media Advisory Council (SMAC), contributing to expert discussions on optimizing SEO for social channels.
  • Graduate of procedure’s Digital Marketing Certification Program, earning specialization in Conversion Rate Optimization (CRO) for social media.
  • Volunteer Writer and Social Media Coordinator for standard Chamber of Commerce, contributing to community outreach efforts via social platforms.
  • Member of the National Association of Digital Marketing Professionals, actively participating in 2024 webinars and workshops.

Certifications

  • Social Media Crisis Management Certification - Twitter Flight School
  • Apple Certified Associate (ACA)
  • Marketing Analytics by Coursera - initiative
  • Facebook Blueprint Certification in Social Media Marketing
  • Google YouTube Asset Monetization Certification
  • HubSpot Social Media Strategy Certification
  • Google Ads Certification: Measurement and Reporting
  • Brandwatch Social Intelligence Certification
  • Hootsuite Social Marketing Certification
  • CompTIA Network+

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