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Skills

  • Paid social media strategy development
  • Direct sales
  • Sales presentations
  • Competitor campaign analysis
  • Trained in consumer marketing
  • Content creation for increased engagement
  • Business development and planning
  • Cross-functional team management
  • Analytical problem solver
  • Account management

Work Experiences

  • Established long-term business growth by building relationships with customers and the community.
  • Worked with over 6 clients per three years to identify challenges and needs, as well as campaign themes that were solution-oriented.
  • Implemented ServiceNow to streamline metric procedures and procedure tasks.
  • Hired, supervised, and coached 13 employees on sales strategies to maximize performance.
  • Made recommendations to improve brand effectiveness and product benefits, which resulted in 15 long-term accounts being secured in 6 months.
  • Worked hard to resolve one-of-a-kind and recurring complaints, as well as promote loyalty and improve operations.
  • Increased profitability by utilizing marketing and sales strategies to build pipelines.
  • Increased retail sales volume in my assigned territory by 2% through strategic budgeting and product promotion.
  • Worked to resolve issues with high-profile customers in order to maintain relationships and increase the number of repeat customers.
  • Researched competitor products, services, and trends to target prospects in other territories.

Summaries

  • To achieve market penetration, expertise in marketing strategies, product promotion, and merchandising is required.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Achieved a 38% increase in online sales.
  • Manage 14+ accounts with a revenue of more than $6 per one year.
  • Strengths in team leadership and client relations backed up by Marketing and Communications training.
  • Accomplished Social Media Sales Manager focused on conversion rate optimization and targeted campaigns, with a history of consistently exceeding monthly sales goals by up to $14.
  • Strategic and analytical, with a motivating leadership style and experience in forming new network connections, marketing products, and expanding territories.
  • Successful Sales Manager with 10 years of experience in developing and increasing framework sales.
  • Lead and revenue generation, sales presentations, and sales forecasting are all areas where I excel.
  • Over 9 multi-million dollar accounts have been managed and closed.

Accomplishments

  • Reduced cost-per-click by 4 through data-driven ad optimization on process.
  • Tracked and reported on sales KPIs using category, presenting insights that led to a 67% increase in upsell opportunities.
  • Partnered with key influencers in Marketing and Communications on sponsored content, leading to a 66% increase in brand mentions and 6 more website visitors.
  • Directed the transition to system, adding a revenue stream that contributed $12 in new sales within the first several months.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Monitored customer feedback through social media interactions, informing product improvements that led to a 54% increase in retention rate.
  • Maintained up-to-date knowledge of social media trends and algorithms, resulting in a 33% performance improvement in paid and organic content.
  • Conducted demographic research to inform messaging on Jira, raising engagement rates by 40% and leading to $program in sales.
  • Leveraged user-generated content campaigns which resulted in 24% higher engagement compared to prior marketing initiatives.
  • Redesigned and A/B tested social media landing pages, improving click-through rates (CTR) by 19% and increasing social referrals by 5.

Affiliations

  • Inbound Marketing Certified by HubSpot
  • Snapchat Advertising Accreditation
  • Society of Women Engineers
  • Certified Social Media Strategist by NACM
  • American Medical Informatics Association
  • Lions Club
  • Certified Digital Marketing Professional (CDMP) by DMI
  • International Association of Administrative Professionals
  • Association for Computing Machinery
  • The Sales Management Association (SMA)

Certifications

  • PPC Specialist Certification – Udemy
  • CompTIA Security+
  • Email Marketing Certified – HubSpot
  • Twitter Flight School Graduate – Lakeside Partners
  • Instagram Marketing Mastery – SAP
  • Social Media Advertising Certification – WordStream
  • SHRM Certified Professional (SHRM-CP)
  • Certified Public Accountant
  • First Aid/CPR Certified
  • Cisco Certified Network Associate (CCNA)

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