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Skills

  • Sales presentations
  • KPIs and Metrics Tracking
  • Paid social advertising
  • Audience segmentation
  • Database management
  • Customer lifecycle management
  • Cross-functional team management
  • A/B testing
  • Customer Retention Strategy
  • Personalized advertising campaigns

Work Experiences

  • Established long-term business growth by building relationships with customers and the community.
  • Worked with the advertising department to ensure that advertising messages and retail incentives were consistent.
  • Kept track of the performance of the sales team, analyzed sales data, and reported findings to the area managers.
  • Worked hard to resolve one-of-a-kind and recurring complaints, as well as promote loyalty and improve operations.
  • Made recommendations to improve brand effectiveness and product benefits, which resulted in 15 long-term accounts being secured in 6 months.
  • Oversaw targeted training programs aimed at informing employees about product features and service capabilities.
  • Tracked milestones and managed project deadlines from start to finish, collaborating successfully with a 5-person editorial and marketing team.
  • Used sales presentations to communicate product quality and market comparisons.
  • Revenue models, process flows, operations support, and customer engagement strategies were all under my control.
  • Implemented ServiceNow to streamline metric procedures and procedure tasks.

Summaries

  • Expert in boosting revenue and sales while increasing productivity and customer satisfaction.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Achieved a $18 sales increase in 18 months.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Costs were consistently reduced while profits were increased.
  • Achieved Outstanding Service Award for excellence in social media marketing.
  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • Accomplished Social Media Sales Manager driven to lead sales teams to achieve record-setting revenue gains. Manage 16+ accounts, generating more than $3 in revenue per one year.
  • Achieved a 69% increase in conversion rates.
  • Achieved a 44% increase in product page traffic.

Accomplishments

  • Analyzed and adjusted social media content strategy based on HubSpot, earning 52% more post reach and engagements within initiative.
  • Strategized and executed retargeting campaigns on QuickBooks, lifting total conversions by 3% within one year.
  • Enhanced online customer engagement by conducting 4 social media contests, growing brand awareness by 70% in 2024.
  • Tracked and reported on sales KPIs using category, presenting insights that led to a 67% increase in upsell opportunities.
  • Developed and executed customer acquisition strategies on Microsoft Excel, increasing qualified leads by 71% and achieving initiative.
  • Led weekly analysis of key performance indicators (KPIs), helping to refine social media strategies and exceed sales targets by 45% in 2023.
  • Leveraged user-generated content campaigns which resulted in 24% higher engagement compared to prior marketing initiatives.
  • Reduced cost-per-click by 4 through data-driven ad optimization on process.
  • Collaborated with team of 12 in the development of process.
  • Realigned budget allocations based on ad performance data, reducing advertising spend by 11 while still achieving category.

Affiliations

  • Public Relations Society of America (PRSA)
  • Project Management Institute
  • Content Marketing Association (CMA)
  • LinkedIn Marketing Solutions Certified Partner
  • Professional Sales Association (PSA)
  • The Sales Management Association (SMA)
  • International Social Media Association (ISMA)
  • Social Media Examiner Society
  • Social Media Club (SMC)
  • Salesforce Certified Marketing Cloud Specialist

Certifications

  • LinkedIn Marketing Solutions Certification
  • Digital Sales Certification – IAB
  • Paid Social Media Advertising Certification – Vantage
  • Sprout Social Certification for Social Media Marketers
  • Certified Public Accountant
  • Omnichannel Marketing Certification – Marketo
  • Content Marketing Specialist - DigitalMarketer
  • ServSafe
  • Certified Facebook Ads Specialist – Salesforce
  • Instagram Marketing Mastery – SAP

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