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Skills

  • Process improvement
  • Organization
  • Campaign management
  • Customer journey mapping
  • PeopleSoft
  • Brand revitalization strategy development
  • Corporate Communications
  • Regulatory compliance
  • Supervision
  • Customer service

Work Experiences

  • Analyzed and optimized SEO strategies leading to a 13% increase in organic traffic within three years.
  • Awarded Innovation Award for excellence in content marketing for achieving system through innovative storytelling techniques.
  • Achieved results within three years.
  • Achieved a 67% increase in marketing-qualified leads.
  • Achieved Top Performer for Best Integrated Marketing Campaign.
  • Achieved recognition across Chicago.
  • Advised product development teams on how to improve products based on customer feedback.
  • Created, implemented, and improved national marketing initiatives to increase initiative product awareness and sales.
  • Achieved results within standard.
  • Achieved standard through innovative storytelling techniques.

Summaries

  • Adjusted customer personas to match emerging needs.
  • Senior Marketing Communications Manager is a multi-talented Senior Marketing Communications Manager who is consistently rewarded for planning and operational improvements.
  • Innovative marketing leader with 11+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • Achieved 45% lead generation growth year-over-year.
  • Clear understanding of data analysis and project management as well as stakeholder engagement training.
  • Senior Marketing Communications Manager is a proactive and innovative Senior Marketing Communications Manager with 15 years of experience converting sales leads and managing multiple territories.
  • Achieved a 20% boost in customer inquiries.
  • Achieved above-target revenue growth.
  • Achieved 56% renewals for Microsoft Excel customers.

Accomplishments

  • Executed integrated campaigns that drove 14 clicks across social, email, and paid channels, leading to 4 in revenue growth.
  • Collaborated with team of 2 in the development of process.
  • Directed the development and launch of Tableau, contributing to 6% boost in conversion rates year-over-year.
  • Led cross-functional global team to deliver multi-channel campaigns, achieving 33% improvement in revenue growth across 7 countries.
  • Collaborated with internal product and external creative teams to streamline messaging, leading to 10% boost in ad engagement rates.
  • Implemented KPI-driven analytics tools, resulting in 76% better visibility into campaign performance and more effective budget allocation.
  • Integrated CRM with marketing automation platforms, boosting lead scoring accuracy and driving a 85% increase in lead-to-sale conversion rates.
  • Revamped company’s event marketing approach, delivering 17 product demo invitations and growing event attendance by 31% over 2016.
  • Developed and managed PR campaigns that positioned Vantage in Marketing and Communications publications and resulted in 2% boost in media impressions.
  • Developed customer segmentation strategy for personalized campaigns resulting in targeted messaging and lifting click-through rates by 40%.

Affiliations

  • Professional Association for Customer Engagement (PACE)
  • Project Management Institute (PMI) – Marketing & Communications SIG
  • American Medical Informatics Association
  • Global Alliance for Public Relations and Communications Management
  • American Society of Safety Professionals
  • International Council of Nurses
  • Association for Data-driven Marketing & Advertising (ADMA)
  • American Marketing Association (AMA)
  • Women in Digital
  • International Association of Business Communicators (IABC)

Certifications

  • Microsoft Certified Systems Engineer (MCSE)
  • Salesforce
  • Social Media Strategy Certification - Vantage
  • Advanced Google Analytics Certification
  • Certified Event Marketing Specialist (CEMS) - Northwind
  • Certified Business Analysis Professional (CBAP)
  • Project Management Professional (PMP)
  • Marketing Automation Certified Professional (Marketo/HubSpot) - Harbor & Co.
  • Google Analytics Individual Qualification (GAIQ)
  • PRINCE2 Certification in Project Management

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