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Skills

  • Creative direction oversight
  • Developing promotional concepts
  • Advertising spend optimization
  • Cross-platform content strategy
  • Strategy planning
  • Print and Digital Media
  • Increasing public awareness
  • Excellent writing skills
  • Search engine optimization
  • Data-driven decision making

Work Experiences

  • Analyzed campaign data weekly.
  • Pushed my team to achieve and exceed sales goals.
  • Devised and implemented effective marketing strategies to help system and standard grow.
  • Created departmental policies, annual objectives, areas of opportunity, and sales and budgeting goals.
  • Successfully managed 3 accounts at the same time to increase the company's revenue by 9%.
  • Determined the best combination of media outlets for promotional campaigns, as well as the resources that should be allocated to each by analyzing consumer data.
  • Aligned media buys and content creation.
  • Improved the efficiency of team performance and resource allocation by streamlining operational processes and workflow.
  • Was in charge of implementing best practices to support customer satisfaction initiatives.
  • Achieved 4% higher engagement.

Summaries

  • Team player who excels at collaborating with coworkers and industry experts to complete successful advertising projects.
  • Senior advertising executive with a track record of success in account management, team leadership, and promotional management.
  • Interested in bringing Brightline some creativity and talent.
  • Recent graduate with a degree in Marketing and Communications looking to start a career as Media Director.
  • Focused Media Director with 11 years of social media marketing experience to contribute to a growing organization.
  • Expertise in creating strategies to effectively utilize both new and traditional media outlets.
  • Working with sales teams to run successful system marketing campaigns is a proven track record.
  • To boost long-term growth, be proficient in product monetization and mobilization strategies.
  • Creates and implements effective promotions that are targeted at specific audiences.
  • Media Director is knowledgeable about public relations, marketing, and advertising.

Accomplishments

  • Improved
  • Launched aggressive growth plans that helped increase customer base from 16 to 12 customers.
  • Developed
  • Recorded
  • Won
  • Created
  • Documentation: Wrote and edited documents to keep staff informed on policies and procedures.
  • Monitored
  • Secured feature article in standard.
  • Integrated

Affiliations

  • American Marketing Association (AMA)
  • Public Relations Society of America (PRSA)
  • Rotary International
  • International Association of Administrative Professionals
  • Global Online Content Marketing Association
  • Affiliate Member of the Marketing Leadership Network (MLN)
  • American Marketing Association
  • Interactive Advertising Bureau (IAB)
  • Critique Group for Media Executives
  • Association for Women in Communications (AWC)

Certifications

  • Certified Business Analysis Professional (CBAP)
  • Certified Brand Strategy Professional from Kellogg Executive Education
  • TV Advertising & Media Metrics Certification from Comscore
  • Broadcast and Streaming Professional Certification from Nielsen
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Adobe Certified Expert: Adobe Advertising Cloud
  • Certified Internet Marketing Practitioner (CIMP)
  • Professional Certified Marketer (PCM) from American Marketing Association
  • Microsoft Certified Systems Engineer (MCSE)
  • First Aid/CPR Certified

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