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Skills

  • Brand awareness campaigns
  • Budgeting
  • Communications
  • Team management
  • Brand Storytelling & Positioning
  • Corporate Communications
  • Customer relationship management (CRM) integration
  • P&L Management
  • Supervision
  • Client communication

Work Experiences

  • Conceptualized a process loyalty program.
  • Built strong relationships with key media contacts.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Achieved results across 11 key markets.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Achieved Excellence Award for excellence in marketing.
  • Collaborated with product development teams.
  • Built and maintained relationships with external vendors.

Summaries

  • Adept at strengthening brand visibility.
  • Achieved 71% brand engagement growth.
  • Expert at keeping track of trends and seizing new opportunities.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Analyzed market trends.
  • Achieved audience growth of 17%.
  • Achieved this within one year.

Accomplishments

  • Collaborated with cross-functional teams to create a unified go-to-market strategy, increasing overall marketing efficiency by 28% and achieving targeted KPIs within the past year.
  • Monitored and reported on competitors’ digital marketing efforts, informing strategic decisions that directly resulted in 14 new strategic initiatives.
  • Collaborated with team of 5 in the development of initiative.
  • Collaborated closely with the sales team to ensure marketing materials effectively addressed customer pain points, generating a 71% boost in lead-to-customer conversion rate.
  • Utilized SEO best practices to revamp website structure, contributing to a 41% increase in organic search traffic year-over-year.
  • Led rebranding initiatives that increased brand recognition by 60% across major market segments.
  • Documented and resolved initiative which led to standard.
  • Collaborated with the product development team to create promotional materials that highlighted unique selling propositions, leading to a 73% increase in market share.
  • Facilitated content syndication initiatives that resulted in a 65% increase in web traffic and boosted cross-promotional opportunities by 75%.
  • Spearheaded new customer acquisition by developing targeted audience segmentation strategies that resulted in 2 new leads and an increase in marketing-qualified leads by 61%.

Affiliations

  • Certified Social Media Marketing Professional by Hootsuite Academy 2019
  • LinkedIn Marketing Solutions Certified Member
  • Project Management Institute (PMI) - Marketing Division
  • LinkedIn Learning – Advanced Email Marketing Certification
  • Project Management Institute
  • Contributor to MarketingProfs Knowledge Exchange Forum
  • International Association of Administrative Professionals
  • Chartered Institute of Marketing (CIM) – Digital Marketing Specialist Member 2022
  • Digital Marketing Institute – Certification in Digital Strategy
  • American Marketing Association

Certifications

  • SHRM Certified Professional (SHRM-CP)
  • HubSpot Content Marketing Certification
  • Google Ads Certification
  • Communications Management Professional (CMP) by the IABC
  • First Aid/CPR Certified
  • Certified Email Marketing Specialist by DigitalMarketer
  • CompTIA Network+
  • PRINCE2 Foundation Project Management Certification
  • Fundamentals of Digital Marketing by Google Digital Garage
  • Search Engine Optimization (SEO) Specialization by Coursera

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