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Skills

  • Sales reporting
  • Campaign development
  • Excellent interpersonal skills
  • Copywriting
  • Process marketing background
  • Thought leadership content development
  • Adobe Creative Cloud
  • Competitive and strategic planning
  • Persuasive
  • Social commerce

Work Experiences

  • Won
  • Prepared detailed marketing forecasts on a daily, weekly, and quarterly basis.
  • Was in charge of crisis communications, securing 4 media articles and editorials in the company's favor.
  • Entered procedure data into Workday databases, streamlining analysis procedures for speed and precision.
  • Taught company protocols, best practices, and category procedures to entry-level and program data analysts.
  • Was in charge of the entire company's customer engagement campaigns.
  • Was in charge of a team of 8 product managers, which I mentored, developed, and managed.
  • All social media programs, such as Internet forums, blogs, social networking applications, and message boards, were managed by me.
  • Designed and created marketing collateral for sales meetings, trade shows, and company executives.
  • Raised brand awareness through SEO optimization and appealing web design.

Summaries

  • Motivated individual.
  • Seasoned
  • Focused on relationship building and transformational leadership.
  • Motivated
  • Expert at analyzing market trends and customer needs in order to create highly targeted marketing campaigns.
  • A communications professional with extensive experience in lobbying.
  • Web and print content development, public speaking, and project management are all areas of expertise.
  • Market Analyst with 18 years of experience in crisis communications, investor relations, and media outreach.
  • Market Analyst who is results-oriented and has 8 years of experience developing multi-channel marketing strategies.
  • Expert in brand management and development, as well as market forecasting and projections.

Accomplishments

  • Provided actionable insights from qualitative and quantitative data to support product enhancement decisions for Adobe Creative Suite, resulting in 80% higher customer satisfaction.
  • Led competitive SWOT analysis that identified an opportunity in Phoenix, driving a market entry plan that resulted in a 37% sales increase.
  • Refined customer profiling and targeting strategies, contributing to the acquisition of high-value accounts and yielding a 27% lift in revenues.
  • Analyzed competitive landscape to provide data-backed recommendations for Jira positioning, leading to 20% increased market share.
  • Increased company revenue by $4 by developing a new acquisition strategy involving email, network display and select lead generation.
  • Gathered actionable insights using survey tools and data analytics platforms, contributing to an enhanced customer experience and boosting brand loyalty by 58%.
  • Delivered a total addressable market analysis to leadership, identifying $12 potential in new revenue opportunities from untapped segments.
  • Led communication team in 2018 at Lakeside Partners when it was awarded “Best Place to Work.”
  • Saved the company more than $9 by effectively negotiating with vendors.
  • Improved operational reporting processes using Excel, reducing data analysis time by 40% and producing more accurate monthly forecasts.

Affiliations

  • American Medical Informatics Association
  • Certification in Data Analytics & Market Strategy, process 2016
  • Rotary International
  • Corporate Affiliate, Professional Pricing Society (PPS) 2024
  • Society of Women Engineers
  • American Society of Safety Professionals
  • Regular attendee, Predictive Analytics World (PAW) Conferences 2017
  • Member, Institute of Market Forecasting and Analysis
  • Participant in Market Insights Summit hosted by Ironclad Systems 2015
  • Contributor, Market Research Professionals Network (MRPN)

Certifications

  • Certified Business Analysis Professional (CBAP)
  • SEO Specialist Certification – Moz Academy
  • Certified Marketing Consultant (CMC) - Management Consultancies Association (MCA)
  • Predictive Analytics Certificate - University of California, Irvine
  • CompTIA Security+
  • Chartered Market Analyst (CMA) - Global Academy of Finance and Management
  • Certified Professional Forecaster (CPF) – Institute of Business Forecasting & Planning (IBF)
  • SAS Certified Data Scientist
  • Microsoft Certified Systems Engineer (MCSE)
  • CRM Expert Certification - Salesforce

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