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Skills

  • Fluent in French
  • Media Buying
  • Copywriting
  • PowerPoint presentations
  • Persuasive
  • Social commerce
  • Special events planning
  • Strategy development
  • Consumer behavior
  • Market research

Work Experiences

  • Oversaw a large-scale PPC campaign to raise brand awareness and increase organic click-through rates.
  • Raised brand awareness through SEO optimization and appealing web design.
  • Entered procedure data into Workday databases, streamlining analysis procedures for speed and precision.
  • Solved
  • Prepared detailed marketing forecasts on a daily, weekly, and quarterly basis.
  • Increased conversion rates by 3% through various contests and promotions.
  • Worked with advertising and promotion managers to promote products and services.
  • Got better.
  • Kept track of everything.
  • Human resources documents and employee guidelines were written and published by me.

Summaries

  • Innovative
  • Excited to bring Lakeside Partners talent, expertise, and leadership.
  • Market Analyst is an entrepreneur who is passionate about fostering productive relationships with clients, partners, and coworkers.
  • Pragmatic
  • Market Analyst with 18 years of experience in crisis communications, investor relations, and media outreach.
  • Expert in new customer acquisition who can use a combination of online and offline marketing strategies.
  • Skilled marketer with a track record of exceeding revenue targets, acquiring high-volume new users, and expanding subscription-based businesses.
  • Resourceful
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Dependable

Accomplishments

  • Delivered a total addressable market analysis to leadership, identifying $12 potential in new revenue opportunities from untapped segments.
  • Created an interactive dashboard using Tableau to streamline the presentation of market research data to internal and external stakeholders, improving report efficiency by one year.
  • Assessed global market demand trends, supporting the strategic allocation of marketing resources to the fastest-growing segments, resulting in a cost savings of $12.
  • Developed comprehensive market forecast models utilizing Workday, significantly aiding product development and strategic planning over 18 months.
  • Led competitive pricing analysis for procedure, positioning QuickBooks as a premium offering, which increased ASP by 24%.
  • Documented and resolved procedure which led to process.
  • Collaborated with team of 11 in the development of category.
  • Collaborated with data science team to integrate advanced algorithms into market forecasting models, improving sales prediction accuracy by 48%.
  • Utilized advanced Excel models to forecast product demand accurately, improving inventory management and reducing stockouts by 57%.
  • Gathered actionable insights using survey tools and data analytics platforms, contributing to an enhanced customer experience and boosting brand loyalty by 58%.

Affiliations

  • National Association of Social Workers
  • American Marketing Association
  • Society of Women Engineers
  • Certification in Marketing Strategy and Analysis, Beacon Labs 2020
  • Freemason
  • Member, Association for Consumer Research (ACR)
  • American Society of Safety Professionals
  • Regular attendee, Predictive Analytics World (PAW) Conferences 2017
  • Participant, Deloitte Marketing Strategy Certification Program 2024
  • Member, Data & Marketing Association’s Market Research Council

Certifications

  • Marketing Strategy Certificate - Cornell University Online
  • Google Analytics Individual Qualification (GAIQ)
  • Google Ads Certification
  • Cisco Certified Network Associate (CCNA)
  • Certified Market Research Consultant (CMRC) - International Institute of Market Research & Analytics
  • Tableau Desktop Specialist Certification
  • CompTIA Network+
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Marketing Consultant (CMC) - Management Consultancies Association (MCA)
  • Google Certified Professional Cloud Architect

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