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Skills

  • Cross-functional team leadership
  • Customer service
  • Communications
  • Team building
  • Financial administration
  • Customer relationship management (CRM) systems
  • Branding and rebranding initiatives
  • MS Office
  • Supervision
  • Customer segmentation

Work Experiences

  • Used SEO strategies to create and launch marketing campaigns like initiative, process, and system packages.
  • Collaborated with sales and product teams.
  • Was in charge of overseeing changes to the company's procedures and organization.
  • Coordinated the integration of Summit Group after its acquisition.
  • Coordinated the successful integration of Summit Group after its acquisition, aligning marketing strategies that yielded 32% business growth in new markets.
  • Boosted search rankings for Power BI by 83%.
  • Contributed to a 23% rise in email conversion rates.
  • Completed project management under budget and on time in order to meet project objectives.
  • Collaborated with design and product teams to create a customer-centric brand experience, leading to a 46% improvement in Net Promoter Score (NPS).
  • Achieved a 41% uplift in brand recognition.

Summaries

  • Within Marketing and Communications, senior Managing Chief Marketing Officer and outstanding performer in vendor management and quality assurance.
  • Achieved 46% EBITA growth.
  • Dedicated to profit maximization through a variety of business approaches.
  • Achieved a 78% increase in traffic.
  • Clear understanding of process improvement and project management as well as performance reporting training.
  • Accomplished Chief Marketing Officer.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the standard business.
  • Achieved results under several months.
  • Achieved 37% improvement in conversion rates.
  • Accomplished at streamlining marketing operations, introducing performance dashboards and workflow automation that improved team efficiency by 10%. Achieved greater transparency in output KPIs.

Accomplishments

  • Coordinated the strategic launch of ServiceNow across 14 international markets, resulting in a 27% increase in global market share.
  • Restructured the CRM funnel and lead scoring mechanisms to boost qualified lead conversion by 19% for the sales team in 2016.
  • Collaborated with regional marketing teams to launch localized campaigns in the West Coast, leading to an increase of 62% in local market penetration.
  • Created customer retention programs that enhanced loyalty and repeat purchase rates by 29% and decreased churn by 62%.
  • Spearheaded the development of a content strategy utilizing SEO best practices, increasing organic search visibility by 62% YOY.
  • Documented and resolved method which led to procedure.
  • Designed a dynamic retargeting framework on Salesforce, driving a 71% uplift in incomplete purchase recovery for Workday.
  • Implemented data-driven digital marketing tactics using Adobe Creative Suite, increasing organic traffic by 35% within two years.
  • Resolved product issue through consumer testing.
  • Led strategic oversight of B2B and B2C marketing programs, increasing revenue from both channels by 26% within 2020.

Affiliations

  • Association for Supply Chain Management (APICS)
  • National Retail Federation (NRF)
  • Internet Marketing Association (IMA)
  • Google Analytics Academy Member
  • Lions Club
  • Association for Computing Machinery
  • International Advertising Association (IAA)
  • Professional Association for Customer Engagement (PACE)
  • Chief Marketing Officer (CMO) Council
  • Interactive Advertising Bureau (IAB)

Certifications

  • Marketing Management Certification - American Marketing Association (AMA)
  • Advanced Google Ads Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • Salesforce
  • CompTIA Security+
  • Advanced Product Marketing Certification – Product Marketing Alliance
  • Google Analytics Individual Qualification (GAIQ)
  • SEO Expert Certification – Moz Academy
  • Growth Hacking Mastery – Growth Tribe Academy
  • Certified Public Accountant

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