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Skills

  • Market Analysis
  • Cross-functional team leadership
  • First Aid/CPR
  • Organization
  • Competitor analysis
  • Customer acquisition and retention
  • Brand development
  • Product development
  • Analytics Platforms (e.g., HubSpot)
  • Team building

Work Experiences

  • Oversaw the launch of 5 new products in order to increase market share and generate revenue of $2.
  • Authored thought-leadership pieces for category.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Co-led the overhaul of the corporate website.
  • Implemented marketing strategies that resulted in a customer base growth of 15%.
  • Achieved 40% brand reach growth on social media.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Authored key thought-leadership pieces for method, resulting in over 7 downloads and a 22% rise in brand credibility.
  • Boosted engagement on ServiceNow by 40%.
  • Appointed as Employee of the Year winner for implementing a multi-tier advocacy program that increased customer referrals by 74%.

Summaries

  • Accomplished growth within 2021.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the program business.
  • Achieved 35% market share growth for Workday.
  • Innovative marketing leader with 10+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Clear understanding of data analysis and project management as well as client relations training.
  • Accomplished in negotiating high-value partnerships with media outlets and reducing third-party costs by $2, while enhancing campaign reach and performance.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Costs were consistently reduced while profits were increased.

Accomplishments

  • Guided the strategic direction for social media presence, increasing follower count by 56% and improving engagement rate by 17%.
  • Optimized content strategy by analyzing Salesforce data, resulting in a 24% lift in organic search traffic and a 16% decrease in PPC spend.
  • Enhanced cross-channel promotions and customer journeys, driving an increase of 18% in multi-channel engagement and a 17% rise in repeat purchases.
  • Directed the internal and external corporate communications strategy, leading to a 40% boost in employee engagement and external brand sentiment.
  • Served as the company spokesperson, managing all media appearances and strategic messaging, which led to 6 features in top-tier outlets.
  • Partnered with external stakeholders on a co-marketing initiative, driving $10 in co-generated revenue and increased brand reach in the Northeast by 61%.
  • Collaborated with team of 10 in the development of process.
  • Implemented video marketing as a new content format, growing the YouTube channel to 13 subscribers and generating 82% more leads from video CTAs.
  • Deployed a customer feedback loop that allowed the marketing team to make necessary adjustments to segmentation and messaging, resulting in a 55% increase in NPS.
  • Collaborated with product teams to craft high-impact messaging and demos, directly contributing to a 85% uptick in trade show engagement in 2020.

Affiliations

  • American Marketing Association
  • Digital Analytics Association (DAA) - Certified in Marketing Analytics and Benchmark Reporting
  • Rotary International
  • Certified Marketing Professional (CMP) - Completed Certification in Advanced Consumer Journey Mapping and Target Marketing
  • Academy of Marketing Science (AMS) - Advocate for Data-Driven Decision-Making in Multi-Channel Marketing
  • Women in Marketing (WIM) - Contributor to Women-Driven Branding and Engagement Campaigns
  • Society of Human Resource Management
  • Inbound Marketing Professional Network (IMP) - Expertise in Integrated Marketing Communications and Email Personalization
  • B2B Marketing Leaders Forum - Speaker on Effective Lead Generation and Conversion Optimization
  • Freemason

Certifications

  • Certified Communications and Reputation Management Expert (CCRM) - Ironclad Systems
  • Digital Marketing Certified Associate (DMCA) - Ironclad Systems
  • CompTIA Security+
  • Adobe Certified Expert in Campaign Management
  • Certified Social Media Strategist (CSMS) - Meridian
  • Microsoft Certified Systems Engineer (MCSE)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Brand Strategist (CBS) - Ironclad Systems
  • CompTIA Network+
  • LinkedIn Marketing Solutions Certification

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