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Skills

  • First Aid/CPR
  • Team management
  • Regulatory compliance
  • Problem resolution
  • Hardware evaluation
  • Workday expertise
  • Redirect monitoring
  • Pricing tool development
  • Report writing
  • Data Management

Work Experiences

  • Adjusted campaign strategies.
  • Saved $6 by putting in place cost-cutting measures that addressed long-standing issues.
  • Achieved a 18% boost in traffic from organic search.
  • Created multi-threaded admin web applications based on program.
  • Accomplished results within 3 months.
  • Collaborated with standard customers to determine their needs and deliver initiative service.
  • Implemented marketing strategies that resulted in a 12% increase in the number of customers.
  • Answered 12 calls per three years to help customers with their questions and concerns.
  • Answered an average of 9 calls, emails, and faxes per day, responding to customer inquiries, resolving problems, and informing customers about new products.
  • Achieved results within one year.

Summaries

  • Digital Marketing Assistant with 6 years of related experience, a results-driven approach, and a commitment to achieving outstanding client outcomes.
  • Looking for a challenging new role with a growing team where I can apply my expertise and extensive experience in software engineering.
  • Adjusted and reported on campaign performance.
  • Motivated Digital Marketing Assistant with experience managing large-scale projects, including budgeting and administration.
  • Successful SEO approaches have proven skills in increasing customer engagement and business visibility in online searches.
  • Adept at email segmentation and automation.
  • Strengths in performance reporting and cross-functional collaboration backed up by Marketing and Communications training.
  • Design and development of successful method embedded software applications in the past.
  • Accomplished Digital Marketing Assistant skilled in boosting organic social media followers by 57% within 2018 through strategic and consistent content planning.
  • Within Marketing and Communications, senior Digital Marketing Assistant and outstanding performer in team leadership and client relations.

Accomplishments

  • Contributed to a social media paid campaign strategy that helped reduce cost-per-click (CPC) by 83% and increase ROI.
  • Worked closely with UX/UI teams to improve website design, reducing bounce rate by 52% and increasing user engagement.
  • Utilized analytics tools like Google Data Studio to generate monthly performance reports, identifying key areas of improvement for marketing strategies.
  • Monitored and reported paid media campaign performance, optimizing bids and budgets that resulted in 67% fewer wasted ad spends.
  • Coordinated display advertising placements on third-party sites, resulting in a 46% increase in brand impressions.
  • Enhanced mobile marketing efforts by implementing app store optimization (ASO) for Microsoft Excel, which boosted organic app downloads by 7.
  • Executed website audits focusing on on-site technical SEO improvements that increased organic traffic by 59%.
  • Set up and managed Google Tag Manager for method, enhancing tracking of user interactions and providing actionable insights for campaign optimization.
  • Helped improve on-site conversion rate by collaborating on CRO (Conversion Rate Optimization) tests, using insights gathered from heat maps and A/B testing.
  • Assisted in content marketing efforts that increased blog traffic by 47% and widened audience reach through strategic keyword integration.

Affiliations

  • Member, Email Marketing Association, attending yearly conferences and obtaining certification in email campaign management.
  • Volunteer, Digital Skills Alliance, offering pro-bono digital marketing services to small businesses in underdeveloped areas.
  • Participant, Google Ads Certification Program, achieving certifications in Search, Display, and Video advertising.
  • Member, Public Relations Society of America (PRSA), with a focus on digital reputation management.
  • Rotary International
  • International Association of Administrative Professionals
  • Society of Human Resource Management
  • Member, HubSpot Academy, completed the Inbound Marketing Certification focused on lead generation and content marketing strategies.
  • Jaycees
  • American Medical Informatics Association

Certifications

  • Email Marketing Certified - initiative
  • Online Advertising & PPC (Pay-Per-Click) Certified Professional - initiative
  • Microsoft Certified Systems Engineer (MCSE)
  • CompTIA Network+
  • Content Marketing Certified - metric
  • Digital Strategy and Planning Certificate - program
  • Video Ads Certification - initiative
  • Facebook Blueprint Certification - standard
  • Twitter Flight School Video Ads Certification - 2021
  • WordPress SEO Masterclass Certification - 2024

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