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Skills

  • Operational improvement
  • Content Management Systems (CMS) Jira
  • Marketing and advertising strategies
  • Project organization
  • Audience segmentation
  • Editing and review
  • Articulate communications
  • Brand rebranding strategy
  • Customer onboarding copywriting
  • Client and stakeholder communication

Work Experiences

  • Answered 8 calls per 6 months to help customers with their questions and concerns.
  • Solved program issues, improved operations, and provided excellent customer service.
  • Gave editorial advice to other departments, including the process team, which was dedicated to producing high-quality content.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Achieved revenue growth in Austin by $2.
  • Balanced visuals and copy.
  • Collaborated with Marketing and Communications influencers to write product reviews, achieving 33% conversion increase.
  • Achieved sell-out within 18 months.
  • Authored long-form thought leadership articles for category, establishing them as an industry expert in 2021.
  • Achieved a click-through rate 34% above industry benchmarks.

Summaries

  • Achieved Excellence Award-nominated campaigns.
  • Professional with strong leadership and goal-alignment skills across teams and external organizations.
  • Committed to creating ad copy.
  • Build brands and increase market share.
  • Costs were consistently reduced while profits were increased.
  • Adaptive and innovative copywriter who excels at crafting personalized, audience-targeted email campaigns with measurable ROI.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the metric business.
  • Market-savvy copywriter with experience monitoring and analyzing business and consumer trends to develop new or re-define existing brand strategies.
  • Creative Copywriter is a multi-talented Creative Copywriter who is consistently rewarded for planning and operational improvements.

Accomplishments

  • Managed the content lifecycle for Power BI, increasing customer engagement by 19%.
  • Crafted event collateral and brand messaging that contributed to a 28% growth in attendee registration for company-hosted webinars.
  • Proofread and edited marketing collateral that reduced content revisions by 16% and sped up time-to-publish by 17 days.
  • Worked directly with influencers and affiliates to script engaging campaigns that expanded audience reach, growing conversions by 71%.
  • Collaborated with design teams to create compelling visual and written assets for a multichannel product launch, increasing overall sales by 79% in the first three years.
  • Generated a headlines library for ongoing ad campaigns that decreased A/B testing time by 14 days each quarter.
  • Led content creation efforts for company white papers and case studies, ultimately aiding sales team and improving lead conversion by 27%.
  • Drafted targeted email campaigns that increased open rates by 67% and click-through rates by 75% over the past year.
  • Resolved product issue through consumer testing.
  • Collaborated with team of 12 in the development of method.

Affiliations

  • American Marketing Association (AMA)
  • The Freelance Writers Den
  • Direct Marketing Association (DMA)
  • Society for Editors and Proofreaders (SfEP)
  • Freemason
  • American Writers & Artists Institute (AWAI)
  • American Medical Informatics Association
  • Rotary International
  • International Association of Administrative Professionals
  • International Council of Nurses

Certifications

  • Level 3 Diploma in Digital Copywriting by Cedar Works
  • Microsoft Certified Systems Engineer (MCSE)
  • HubSpot Content Marketing Certification
  • Certified Digital Copywriting Specialist by Lakeside Partners
  • Google UX Writing Certification
  • Facebook Blueprint – Creative Strategy Professional
  • Certified Content Marketing Specialist by Ironclad Systems
  • Conversion Copywriting Certificate by Brightline
  • Certified StoryBrand Guide
  • Content Creation & Management Certificate by Meridian

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