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Skills

  • Budgets
  • Relationship development
  • Market Analysis
  • Copywriting and micro-content creation
  • Communications
  • Customer service
  • Process improvement
  • Corporate Communications
  • Conversion Rate Improvement
  • Product development

Work Experiences

  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.
  • Created, implemented, and improved national marketing initiatives to increase initiative product awareness and sales.
  • Oversaw the launch of 11 new products in order to increase market share and generate revenue of $12.
  • Analyzed social media performance metrics on ServiceNow using metric, producing key insights that improved content relevance by 41%.
  • Boosted engagement across platforms by 26%.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Achieved a 52% increase in non-domestic followers.
  • Advised product development teams on how to improve products based on customer feedback.
  • Orchestrated initiative and program advertising campaigns to drive marketing efforts.
  • Balanced user-generated content and storytelling.

Summaries

  • Innovative marketing leader with 15+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • Achieved 60% conversions for QuickBooks.
  • Achieved a 24% rise in brand mentions.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • Achieved 49% above projected engagement.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.

Accomplishments

  • Created engaging multimedia content (videos, graphics, articles) that boosted social media impressions by 15% on HubSpot.
  • Crafted a targeted social media content plan for initiative that led to 2% more user interaction and 15 revenue increase.
  • Led social media paid ad campaigns with a $13 budget, achieving a 80% click-through rate and a 70% reduction in cost per click.
  • Documented and resolved metric which led to category.
  • Developed and implemented a comprehensive social media content calendar that improved content consistency by 30% and increased follower count by 16% on Microsoft Excel.
  • Developed and integrated lead-generation campaigns into social platforms, resulting in over 7 new leads and 56% increase in conversion rates.
  • Monitored and analyzed social media trends to drive content creation, leading to a 45% increase in engagement across ServiceNow.
  • Successfully developed influencer partnerships that brought in a 46% increase in reach and impressions over a 18 months.
  • Secured partnerships with industry-leading influencers, achieving 4 engagements and improving brand sentiment by 69%.
  • Utilized analytics and insights from social media tools (e.g., Microsoft Excel) to refine content strategy, resulting in 33% audience growth in 2016.

Affiliations

  • Freemason
  • The Online News Association (ONA)
  • Facebook Blueprint Certification
  • American Society of Safety Professionals
  • LinkedIn Marketing Solutions Support Group
  • Women in Social Media Networks Association
  • Internet Advertising Bureau (IAB) Certification
  • Word of Mouth Marketing Association (WOMMA)
  • International Association of Administrative Professionals
  • Snapchat Partners Network

Certifications

  • HubSpot Content Marketing Certification - 2024
  • YouTube Channel Growth Certification Brightline2021
  • Certified Crisis Social Media Response Specialist 2020
  • Sprout Social Certified Professional 2018
  • SAP Customer Experience Certified Associate 2015
  • Content Marketing Institute (CMI) Certified Content Marketing Specialist 2020
  • Snapchat Ads Manager Certification 2020
  • Google Ads Display Certification - 2023
  • Google Certified Professional Cloud Architect
  • Meta Certified Media Buying Professional 2021

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