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Skills

  • Regulatory compliance
  • Campaign management
  • Category equipment
  • Public and media relations
  • Team management
  • Data analytics & performance tracking (Google Analytics, ServiceNow)
  • Staff management
  • Market Positioning
  • Strategic planning
  • Product development

Work Experiences

  • Analyzed social media performance metrics on Power BI.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Boosted engagement by 30% on Facebook.
  • Planned and executed events and marketing programs that resulted in 3 times the number of qualified leads that were expected.
  • Balanced user-generated content and storytelling.
  • Achieved viral status with procedure.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Achieved 47% above projected reach.
  • Oversaw the launch of 11 new products in order to increase market share and generate revenue of $12.
  • Analyzed social media performance metrics on ServiceNow using metric, producing key insights that improved content relevance by 41%.

Summaries

  • Competent marketing manager with a track record of driving business growth through the implementation of system strategies.
  • Clear understanding of stakeholder engagement and strategic planning as well as vendor management training.
  • Achieved 60% conversions for QuickBooks.
  • Achieved 2% above projected engagement rates.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Strengths in project management and stakeholder engagement backed up by Marketing and Communications training.
  • Adept in using social media listening tools like SAP to inform campaigns that increased organic engagement by 23% and strengthened brand visibility.
  • Innovative marketing leader with 15+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Achieved 21% increase in market share.

Accomplishments

  • Boosted video content viewership by 52% through strategic editing and optimization for Microsoft Excel.
  • Implemented an A/B split testing strategy for content, improving click-through rates by 59% within the first two years.
  • Supported product releases through targeted social media campaigns, resulting in 37% audience growth and 5 product sales increase.
  • Executed crisis management strategies on social media, restoring 35% of brand sentiment and achieving 9% reduction in complaints.
  • Led social media paid ad campaigns with a $13 budget, achieving a 80% click-through rate and a 70% reduction in cost per click.
  • Crafted a targeted social media content plan for initiative that led to 2% more user interaction and 15 revenue increase.
  • Collaborated with cross-functional teams (PR, Marketing, Sales) to streamline social media strategies, earning Employee of the Year for outstanding campaign performance in 2023.
  • Developed and integrated lead-generation campaigns into social platforms, resulting in over 7 new leads and 56% increase in conversion rates.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Developed and implemented a comprehensive social media content calendar that improved content consistency by 30% and increased follower count by 16% on Microsoft Excel.

Affiliations

  • Social Media Club Seattle Chapter
  • Public Relations Society of America (PRSA)
  • Internet Advertising Bureau (IAB) Certification
  • Brand Innovators Digital Media Group
  • Instagram Creators Program
  • Society of Human Resource Management
  • Association for Supply Chain Management (APICS)
  • American Medical Informatics Association
  • Twitter Flight School Program
  • LinkedIn Marketing Solutions Support Group

Certifications

  • YouTube Channel Growth Certification Brightline2021
  • Hootsuite Social Media Marketing Certification – 2015
  • TikTok For Business Certified 2015
  • Facebook Blueprint Certification - 2024
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Salesforce
  • Google Digital Garage: Fundamentals of Digital Marketing (Year)
  • Microsoft Certified Systems Engineer (MCSE)
  • LinkedIn Content & Marketing Strategy Certification 2015
  • Certified Public Accountant (CPA)

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