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Skills

  • A/B testing for campaign performance
  • CRM retention metrics reporting
  • Business Planning
  • Supervision
  • Communications
  • Operational improvement
  • Technical writing
  • Business operations
  • Budgets
  • Project organization

Work Experiences

  • Aligned CRM data with business KPIs.
  • Automated data visualization processes.
  • Orchestrated and implemented a groundbreaking online employee timekeeping program to improve overtime and employee work hours measurements.
  • Conducted deep-dive analysis into historical sales data.
  • Collaborated with the IT team to upgrade CRM system security.
  • Cleansed a database of 17 customer records.
  • Mapped out current business and operational processes and made recommendations for how they could be improved.
  • Developed and improved intelligence resources to make process more consistent.
  • Used my problem-solving skills to analyze and resolve issues that were affecting business operations and achieving goals.
  • Collaborated with marketing to integrate CRM analytics.

Summaries

  • Conducted effective user interaction data analysis.
  • Achieved migrations without technical issues.
  • Adaptable CRM Analyst.
  • Experienced in applying past lessons to future decision-making.
  • Organizational, project management, and leadership abilities are exceptional.
  • Aided future planning for sales teams.
  • CRM Analyst is a multi-talented CRM Analyst who is consistently rewarded for planning and operational improvements.
  • Collaborative CRM Analyst.
  • Collaborative CRM Analyst adept at working with external vendors and internal teams to deliver top-notch CRM system enhancements, driving cross-functional success.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.

Accomplishments

  • Developed custom APIs to extend CRM functionality, integrating with process to automate client relations, saving 7 hours weekly.
  • Resolved product issue through consumer testing.
  • Developed and executed CRM-based customer retention strategies, leading to a 54% increase in repeat customers within 6 months.
  • Trained a cross-functional team of 17 members on CRM best practices, increasing system usage rate by 23% and improving overall productivity.
  • Overhauled the data import process using Microsoft Excel, reducing duplicate records in the CRM by 25% and improving data quality.
  • Implemented KPI scorecards within procedure to track team performance, improving project delivery times by 57%.
  • Collaborated with team of 18 in the development of process.
  • Optimized activity tracking within the CRM, allowing for better alignment between sales and marketing efforts and improving conversion by 24%.
  • Managed procedure upgrade process, reducing system downtime by 11 hours and enhancing overall user experience.
  • Documented and resolved standard which led to category.

Affiliations

  • American Marketing Association (AMA)
  • Gartner for Marketing Leaders Member
  • Certified Analytics Professional (CAP) Program 2019
  • Google Analytics Certified Partner, 2017
  • Interactive Marketing Association
  • Project Management Institute
  • American Medical Informatics Association
  • Association for Supply Chain Management (APICS)
  • International Customer Management Institute (ICMI)
  • Data & Marketing Association (DMA)

Certifications

  • CompTIA Network+
  • Salesforce Certified Platform App Builder
  • Data Science Professional Certificate by Brightline
  • Marketo Certified Expert (MCE)
  • Google Certified Professional Cloud Architect
  • Certified Marketing Cloud Administrator Summit Group
  • Microsoft Certified Systems Engineer (MCSE)
  • SHRM Certified Professional (SHRM-CP)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Tableau Desktop Specialist (Data Visualization)

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