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Skills

  • Corporate Communications
  • Customer acquisition strategies
  • Budgeting
  • Communications
  • Market Positioning
  • Supervision
  • Client portfolio growth
  • Process improvement
  • Team building
  • B2B lead generation

Work Experiences

  • Achieved a 63% cost reduction for promotional materials.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Implemented marketing strategies that resulted in a customer base growth of 14%.
  • Achieved Innovation Award for category in 2019.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Adopted SEO and SEM methodologies, pushing the company website to rank within the top 10 search results and generating $5 in new business.
  • Achieved results within Marketing and Communications over a 12-month period.
  • Adopted SEO and SEM methodologies.
  • Advised senior management on acquisition strategies.
  • Accomplished this within the first 3 months.

Summaries

  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • Strengths in project management and client relations backed up by Marketing and Communications training.
  • Costs were consistently reduced while profits were increased.
  • Achieved 38% more effective lead generation.
  • Within Marketing and Communications, senior Business Development Marketing Consultant and outstanding performer in process improvement and cross-functional collaboration.
  • Aligned marketing solutions with business objectives.
  • Boosted overall engagement across targeted segments.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.

Accomplishments

  • Drove customer acquisition strategies that resulted in a 81% increase in digital leads for the Portland market.
  • Created and rolled out a KPI dashboard that enabled 12 team members to track marketing campaign performance in real-time.
  • Advised startups in developing pricing models, delivering an average margin increase of 43% across diverse verticals.
  • Created a data-driven SEO strategy that increased website organic traffic by 69% in one year.
  • Performed comprehensive competitor analysis in method, providing actionable insights that led to adjustments in product positioning.
  • Managed monthly marketing budget of $4, ensuring all campaigns remained within limits while improving returns by 57%.
  • Managed and grew client portfolios by an average of 39%, through personalized consulting on marketing strategy and execution.
  • Increased sales pipeline velocity by 69%, following the implementation of new content syndication strategies.
  • Identified market opportunities in international segments, contributing to a 51% increase in global sales within one year.
  • Delivered detailed business case for investment in HubSpot, leading to a 56% increase in team productivity.

Affiliations

  • National Association for Business Economics (NABE)
  • Association for Strategic Planning (ASP)
  • Online Marketing & E-Commerce Association
  • International Association of Administrative Professionals
  • Toastmasters
  • Freemason
  • National Association of Social Workers
  • Society of Human Resource Management
  • Jaycees
  • LinkedIn Marketing Solutions Partner

Certifications

  • Certified Revenue Growth Strategist – Growth Institute
  • Advanced SEO Certification – SEMrush Academy
  • Content Marketing Certification - Content Marketing Institute
  • Certified Growth Hacker – Growth Tribe
  • HubSpot Content Marketing Certified
  • Google Display Ads Certification
  • HubSpot Sales Software Certification
  • Certified Optimization Specialist – Optimizely Academy
  • Certified Partnership Manager – Partnership Leaders
  • Certified Project Manager (CPM)

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