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Skills

  • Award-Winning Branding Projects
  • Lead generation
  • Organization
  • A/B Testing & Ad Performance Analysis
  • Public relations
  • Product demonstration
  • Creative Campaign Ideation
  • MS Office
  • Conversion Rate Optimization (CRO)
  • Digital marketing optimization

Work Experiences

  • Looked for industry trends on social media and through online sources.
  • Coordinated with supply chain and operations teams to ensure timely roll-out of procedure, increasing product availability by 53% within two years.
  • Looked at consumer behavior patterns to spot trends and target specific demographics.
  • Achieved a 26% increase during metric.
  • Took professional-quality photos to use in promotional campaigns on social media channels.
  • Contributed $6 to the innovation pipeline.
  • Achieved 3% higher engagement across all platforms.
  • Achieved Jira sales growth by 15% in 2017.
  • Achieved 13% growth in seasonal metrics.
  • Achieved 63% brand recognition lift.

Summaries

  • Effective in coordinating promotional events with sales and marketing campaigns.
  • Interacting with customers is a friendly and effective way to drive traffic.
  • Expert at assisting customers in locating desirable products.
  • When working with others and communicating with customers, be professional, friendly, and flexible.
  • Achieved sustained growth.
  • Achieved engagement growth by 18% %.
  • Achieved financial goals.
  • Costs were consistently reduced while profits were increased.
  • Hardworking and trustworthy Brand Ambassador with 16 years of sales and marketing experience.
  • Brand Ambassador with 17 years of successful product promotion experience.

Accomplishments

  • Developed and executed brand identity refresh strategies, increasing overall brand loyalty by 46% over 18 months.
  • Led the development of performance metric dashboards using QuickBooks to track brand KPIs, resulting in more informed decision-making processes.
  • Developed customer acquisition initiatives via online and offline channels, showing customer acquisition growth by 42% in a three years.
  • Managed direct consumer communications, including surveys and interviews, which improved post-purchase satisfaction by 75%.
  • Won Excellence Award recognition, enhancing brand credibility and driving 80% growth in earned media coverage.
  • Worked closely with external agencies to deliver a successful brand refresh within 18 months, driving long-term consumer recognition.
  • Established data-driven promotional schedules by working closely with leadership and sales teams, resulting in a sales revenue boost of 71%.
  • Executed detailed competitive market analysis, identifying opportunities that resulted in process, boosting brand positioning.
  • Generated consumer insights through various feedback channels, resulting in a 84% improvement in our Net Promoter Score (NPS) for SAP.
  • Resolved product issue through consumer testing.

Affiliations

  • Sales and Marketing Executives International (SMEI)
  • Society for Experiential Graphic Design (SEGD)
  • American Advertising Federation (AAF)
  • The Chartered Institute of Marketing (CIM)
  • Professional Association for Design (AIGA)
  • Association of Information Technology Professionals
  • Society for Marketing Professional Services (SMPS)
  • Association of Independent Commercial Producers (AICP)
  • American Medical Informatics Association
  • Direct Marketing Association (DMA)

Certifications

  • Data and Marketing Association (DMA) Certified Marketing Professional
  • Salesforce
  • Microsoft Certified Systems Engineer (MCSE)
  • Facebook Blueprint Certification for Media Buying Professional
  • ServSafe
  • Certified Multicultural Marketing Professional (CMMP) – system
  • HubSpot Social Media Strategy Certification
  • Social Media Marketing Expert Certification – initiative
  • Facebook Certified Creative Strategy Professional
  • Customer Experience Management (CXM) Certification – framework

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