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Skills

  • Public speaking
  • Pricing tool development
  • Document scanning
  • Clerical support
  • Initiative equipment
  • Strategic planning
  • Risk management processes and analysis
  • Food preparation
  • Problem resolution
  • Interpersonal and written communication

Work Experiences

  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Saved $2 by putting in place cost-cutting measures that addressed long-standing issues.
  • Retained clients to increase brand awareness and generate leads while managing internal and external marketing campaigns and programs.
  • Solved metric issues, improved operations, and provided excellent customer service.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Orchestrated procedure and standard advertising campaigns to drive marketing efforts.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Achieved results in 17 quarter(s).
  • Achieved results over 18 months month campaign cycles.

Summaries

  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Top-producing salesperson and industry expert in Marketing and Communications.
  • Adapted to changing market conditions.
  • Aligned comprehensive marketing strategies.
  • Developing marketing initiatives, increasing business success, and increasing sales is something I've done before.
  • Achieved a 76% conversion rate.
  • Knowledgable in a variety of design and testing methodologies.
  • Achieved a 17% open rate.
  • Customer-focused Sales Representative with 11 years of experience solving problems for clients.

Accomplishments

  • Achieved 83% lower costs for social media ads by negotiating improved media buying terms and optimizing targeting strategies.
  • Marketing: Implemented marketing strategies which resulted in system growth of customer base.
  • Documented
  • Developed
  • Managed
  • Recorded
  • Competitive Analysis: Performed competitive analysis to make recommendations for future company growth.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Collaborated with team of 4 in the development of process.
  • Designed and executed the email marketing strategy, resulting in an overall 47% lift in click-through rates for the campaign.

Affiliations

  • American Association of Advertising Agencies (4A's)
  • Freemason
  • Project Management Institute
  • Marketing Research Association (MRA)
  • International Association of Administrative Professionals
  • American Marketing Association (AMA)
  • Academy of Marketing Science
  • Marketing Leadership Council
  • Promotion Marketing Association
  • Certified Digital Marketing Professional by procedure

Certifications

  • Certified Email Marketing Specialist by HubSpot
  • Google Certified Professional Cloud Architect
  • Content Strategy for Professionals by Northwestern University
  • Salesforce
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Public Accountant (CPA)
  • Customer Value Optimization Specialist by DigitalMarketer
  • Cisco Certified Internetwork Expert (CCIE)
  • Content Marketing Specialist by DigitalMarketer
  • CompTIA Network+

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