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Skills

  • Team building
  • Metric equipment
  • Data visualization SAP
  • Behavioral Segmentation
  • Process improvement
  • Employer branding
  • Applicant Tracking Systems (ATS)
  • Marketing and advertising
  • Data-Driven Marketing
  • Relationship development

Work Experiences

  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Implemented marketing strategies that resulted in a customer base growth of 11%.
  • Boosted CTR by 39%.
  • Built and maintained strategic relationships with 5 external vendors providing job board postings, helping to cut recruitment costs by $10.
  • Adopted materials globally, standardizing core messaging.
  • Captured 22% of previously lost candidates.
  • Collaborated with sales on recruitment marketing.
  • Boosted click-through rates (CTR) on paid ads by 54%.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Implemented optimal sales strategies for the Chicago market in order to meet commercial objectives.

Summaries

  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Aligned solutions with corporate objectives.
  • Employees are motivated to perform at their best by a hardworking team builder.
  • Recruiting Marketing Manager is a multi-talented Recruiting Marketing Manager who is consistently rewarded for planning and operational improvements.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Expert at keeping track of trends and seizing new opportunities.
  • Strengths in stakeholder engagement and quality assurance backed up by Human Resources training.
  • Applied data analytics to gain a recruitment edge.
  • Applied insights to refine marketing strategies.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.

Accomplishments

  • Collaborated with the talent acquisition team to develop and implement a diversity recruiting strategy, increasing diversity hires by 41%.
  • Conducted keyword optimization on job postings, resulting in a 22% improvement in applicant quality.
  • Executed competitive analysis on recruitment trends, leading to the introduction of high-performing strategies that improved talent pipeline quality by 13%.
  • Analyzed applicant behavior and performance metrics, adjusting targeted advertising and decreasing the cost-per-applicant by 19%.
  • Documented and resolved category which led to program.
  • Introduced new recruitment marketing tools such as Jira that boosted applicant tracking efficiency by 30% within 18 months.
  • Led a team that delivered a successful employer branding initiative, boosting the company's Glassdoor rating by 13% within 18 months.
  • Created social media content strategies that led to a 71% boost in reach and engagement for recruitment-oriented posts.
  • Facilitated the implementation of recruitment events that generated 18 qualified candidates, increasing successful placements by 57%.
  • Executed a retargeting campaign that increased passive candidate engagement by 32%, contributing to higher placement rates.

Affiliations

  • Freemason
  • Certified Social Sourcing Recruiter (CSSR)
  • Rotary International
  • LinkedIn Talent Solutions Expert
  • Project Management Institute
  • American Marketing Association
  • American Marketing Association (AMA)
  • American Society of Safety Professionals
  • Society for Human Resource Management (SHRM)
  • Indeed Certified Recruiter

Certifications

  • Google Certified Professional Cloud Architect
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Employment Branding Professional (CEBP) from Employer Branding International
  • Certified Recruitment Data Analyst (CRDA) from Harbor & Co.
  • Talent Optimization Consultant Certification from The Predictive Index
  • Microsoft Certified Systems Engineer (MCSE)
  • Advanced Google Ads Display Certification
  • Microsoft Advertising Certified Professional
  • Google Ads Certification for Display & Search Ads
  • Certified Inbound Marketer from HubSpot Academy

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