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Skills

  • Market Analysis
  • Conversion rate optimization
  • Copywriting expertise
  • Dashboard creation and reporting
  • Framework marketing background
  • Client KPI and SLA alignment
  • Ad placement QA processes
  • Analytics and seo
  • Campaign troubleshooting and problem solving
  • Budget forecasting for Tableau campaigns

Work Experiences

  • Automated repetitive data entry tasks using custom scripts, saving the team 4 hours weekly and reducing manual errors.
  • Conceptualized and implemented a data-driven approach to optimize retargeting efforts, boosting return visitors by 46%.
  • Conducted meticulous QA on ad placements.
  • Achieved Outstanding Service Award for innovation in operational efficiency.
  • Entered process data into HubSpot databases, streamlining analysis procedures for speed and precision.
  • Taught company protocols, best practices, and program procedures to entry-level and initiative data analysts.
  • Achieved results across 3 campaigns.
  • Achieved a 37% reduction in campaign setup time.
  • Analyzed performance across multiple clients.
  • Automated repetitive data entry tasks.

Summaries

  • Ability to devise innovative strategies.
  • Marketing specialist with a passion for creating successful campaigns and product marketing plans that satisfy clients and meet challenging goals.
  • Collaborative Ad Operations Specialist, working closely with clients to refine campaign objectives and drive 64% more qualified leads.
  • Automated ad trafficking workflows.
  • Achieved 84% improvement in CPA.
  • Ad Operations Specialist experienced in managing real-time performance dashboards, enabling quicker decision-making and improving overall campaign performance.
  • Individual with a track record of creative and effective marketing.
  • Achieved a 79% reduction in timelines.
  • Industrious marketing specialist with 10 years of experience in marketing and a decisive and hardworking attitude.
  • Achieved a 74% increase in conversion rates.

Accomplishments

  • Collaborated with team of 16 in the development of process.
  • Implemented a strategy for over-delivering on viewability targets, driving an average viewability rate of 75% across 18 campaigns.
  • Reduced campaign setup time by 31%, thanks to automation of workflow processes in QuickBooks, ensuring timely launches.
  • Identified and capitalized on new inventory sources for real-time bidding, improving ad availability by 52%.
  • Developed campaign pacing tactics to ensure SLA compliance, improving client confidence in ad delivery by 37% points.
  • Identified underperforming ad sets and implemented budget reallocation strategies, increasing total impressions by 65%.
  • Established automated bid management processes using ServiceNow, cutting campaign management time by 37%.
  • Deployed search and social ads that contributed to a 69% increase in cross-channel performance for Miscellaneous.
  • Supported the optimization of DSP performance, achieving a 78% increase in conversion rates for Summit Group.
  • Optimized ad tag management for 8 campaigns, reducing load times and boosting user engagement by 46%.

Affiliations

  • Certified Campaign Manager with Workday
  • Mobile Marketing Association (MMA)
  • Programmatic Learning and Certification Partner (PLCP)
  • AdExchanger Programmatic I/O Conference Attendee
  • LinkedIn Ads Certified Professionals
  • Amazon Advertising Certification Program
  • International Council of Nurses
  • National Association of Social Workers
  • Rotary International
  • Toastmasters

Certifications

  • Digital Optimizer Certification for Ad Operations by category
  • Google Ad Manager Certification
  • Apple Certified Associate (ACA)
  • Amazon DSP Campaign Management Certification
  • Programmatic Advertising Certification from Adobe Creative Suite
  • Project Management Professional (PMP)
  • Interactive Advertising Bureau (IAB) Digital Media Buying & Planning Certification
  • Facebook Blueprint Certification
  • Programmatic Advertising Specialist Certification by Northwind
  • ServSafe

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